Shawn Mendes: Superstar Next Door
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Shawn Mendes - Triumph Books
Contents
1. Life of the Party
2. O, Canada
3. Six Seconds to Stardom
4. The MAGCON Family
5. Something Big
6. Giving Back
7. Success Is Handwritten
8. Everything Is Illuminated
1. Life of the Party
He’s talented. He’s tech-savvy. He’s a teenager. And he’s taking the world by storm. Shawn already has a #1 album, his full-length debut Handwritten, has had six singles (and counting) crack the Billboard 100, and headlined a world tour. Not bad for a kid who just graduated high school.
He’s been hailed by critics and fans alike as the next Justin Bieber, a comparison he accepts with a humbleness beyond his years. Being compared to him is great,
he told Digital Spy. He is super talented.
And surely, the two Canadians have plenty in common. For starters, they both owe their start to the Internet. Justin was famously discovered after posting YouTube videos of himself singing covers of various pop and R&B songs, and quickly found a record deal with RBMG, headed by Usher—one of the very artists he covered. We all know the rest of the story.
Shawn does a stripped-down performance for fans in London.
Shawn, a self-taught singer and guitarist, has been called the first Vine superstar. But in an Internet landscape where every YouTube cover artist is aiming to be discovered,
becoming a world-famous musician isn’t what Shawn set out to be. Instead, he started posting six-second snippets on Vine just to amuse himself and his friends. It was a habit and a fun thing to do after school in a boring town,
he told Rolling Stone.
Indeed, it wasn’t until he started to get a response that he started to think bigger. He posted a short cover of a lesser-known Justin Bieber ballad and it got attention immediately—he was literally an overnight success. I posted this little six-and-a-half-second clip of me singing…. I woke up the next morning and I had like 10,000 followers…. I was like, Okay, I guess I should go with this,
he told KiSS-FM. Before long, he was one of the most popular contributors on Vine.
He kept on posting, and the social media momentum kept on building. Soon, his followers were requesting songs for him to sing. They were telling their friends, building fan sites devoted to him, making their own tributes.
Shawn performs for his hometown crowd on WE Day 2015 in Toronto.
Vine isn’t a logical path to stardom, Shawn admits, but it worked for him. People could say, ‘Well, it doesn’t take much talent to put a six-second video up,
he told the New York Times. I would argue that it does, because you only have six seconds to impress somebody,
he said. And if you can do that in six seconds, then you’ve done a good job.