40 Day Publishing: An Author's Workbook and Step by Step Guide to Self Publishing in Eight Weeks or Less!
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About this ebook
Are you ready to publish?
Do you have more questions than answers?
Look no further.
Whether you are writing your first manuscript, or you have written a stack of them, this book will help catapult you to being a published author. Between the covers of this book lies the three publishing options and the pros and cons of each, the seven skill sets you need to publish, and a 40-day timeline to successfully self-publish.
Dan and Darlene have gathered their publishing experiences to create a proven method to help you publish quickly and efficiently. You will learn from their mistakes and avoid the pitfalls they willingly fell into to learn their trade. The best lessons learned are from failures. What is even better, is learning from someone else’s failures!
Do you have a publishing dream? Turn that dream into a reality with 40 Day Publishing. You now have the necessary tools to make your dreams come true!
Darlene Shortridge
-Darlene Shortridge is the bestselling author of numerous contemporary Christian novels.-She is a sought after speaker for women’s ministries, retreats, schools, writer’s groups and can often be found mentoring other authors online as well as through her consulting business.-Darlene loves to share knowledge (sometimes a little too much) and takes joy from seeing others succeed, whether professionally or personally.-She is the co-author and co-owner with her husband of 40 Day Publishing and selfpub101.com (an online self-publishing school).-Darlene enjoys scrapbooking, volunteering at her church, and traveling. She loves to cook for her husband (who loves to eat) and entertaining friends and family.-Vist her at DarleneShortridge.com as well as your favorite social media site.
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Book preview
40 Day Publishing - Darlene Shortridge
It’s been over seven years since we published the first edition of 40 Day Publishing, An Author’s Workbook and Step by Step Guide to Self-Publishing in Eight Weeks or Less!
So much has changed in the world, we felt it was time to update the information so a whole new generation of writers could access the tools to help them become independent, successful, authors.
While we thought much of the information would need to be changed, we were surprised to see very little had to be updated. The seven skill sets are still the same seven skill sets. The 40-day timeline still works in 40 days. The marketing ideas are just as applicable today as they were then. In fact, besides a few technical changes, the information we put together for authors still holds strong and true.
What has changed is the stigma attached to self-publishing has all but disappeared, putting indie published authors on the same level as indie artists and indie musicians. Well known authors are transitioning from being exclusively traditionally published to hybrid published — a combination of both. These authors have seen the benefits of formerly unknown authors retaining more of their royalties and hitting bestselling status on various platforms.
The other major change that has occurred is the technology available to produce, publish, and promote your book has become even more accessible, more user-friendly, and more affordable than ever before.
If ever there was a time to finish writing your book, self-publish it, and get in the marketing game — that time is NOW!
As is the case with any business that is cultivated and nurtured, we have been blessed as entrepreneurs to see 40 Day Publishing flourish.
Our goals have always centered around serving authors, and nothing has changed — we’ve just been given the opportunity to help more authors!
Between this book, our author/writing coaching services, our thriving and growing author community, as well as our publishing services, we lead busy and productive lives helping authors from around the world realize their dreams!
Thank you for joining us on this journey as we continue to inspire, empower and equip authors to tell their stories, share their messages, and change the world — one book at a time.
Go after your dreams! We are!
Dan & Darlene
CONTENTS
INTRO TO THIS NEW EDITION
PART ONE — BACKGROUND
WELCOME TO 40 DAY PUBLISHING!
OUR STORY
THREE PUBLISHING OPTIONS
WHICH ROAD DO YOU CHOOSE?
PART TWO — BUILDING YOUR PUBLISHING EMPIRE
THE SEVEN SKILL SETS OF HIGHLY PROFITABLE PUBLISHERS
What Do You Do Now?
PART THREE - 40 DAY TIMELINE
WEEK ONE — FOCUS ON BUSINESS BASICS
WEEK TWO — FOCUS ON LAYOUT
WEEK THREE — FOCUS ON EDITING
WEEK FOUR — FOCUS ON MARKETING
WEEK FIVE — FOCUS ON COVER DESIGN & CREATION
WEEK SIX — FOCUS ON FORMATTING
WEEK SEVEN — FOCUS ON WEB SITE DESIGN & BUILDING
WEEK EIGHT — FOCUS ON YOUR BOOK LAUNCH
CONCLUSION
ABOUT THE AUTHORS
RESOURCES
PART ONE — BACKGROUND
Welcome to 40 Day Publishing!
Our Story
Three Publishing Options:
Traditional vs. Subsidy vs. Self
Which Road Do You Choose?
WELCOME TO 40 DAY PUBLISHING!
Congratulations on writing your book and welcome to 40 Day Publishing (an authors’ workbook and step by step guide to self-publishing in eight weeks or less)!
The information provided here has been distilled from many years of blood, sweat & tears shed over the journey we made from un-published to published to self-published authors.
Although the road was rocky at times, dimly lit and poorly marked, there was very little traffic in the way of our destination and no speed limit.
We wrote this book for one main reason.
To help you as an author accomplish what we did in a very short period of time (40 days or less