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Design a Better Business: New Tools, Skills, and Mindset for Strategy and Innovation
Unavailable
Design a Better Business: New Tools, Skills, and Mindset for Strategy and Innovation
Unavailable
Design a Better Business: New Tools, Skills, and Mindset for Strategy and Innovation
Ebook482 pages3 hours

Design a Better Business: New Tools, Skills, and Mindset for Strategy and Innovation

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About this ebook

This book stitches together a complete design journey from beginning to end in a way that you’ve likely never seen before, guiding readers (you) step-by-step in a practical way from the initial spark of an idea all the way to scaling it into a better business. Design a Better Business includes a comprehensive set of tools (over 20 total!) and skills that will help you harness opportunity from uncertainty by building the right team(s) and balancing your point of view against new findings from the outside world.

This book also features over 50 case studies and real life examples from large corporations such as ING Bank, Audi, Autodesk, and Toyota Financial Services, to small startups, incubators, and social impact organizations, providing a behind the scenes look at the best practices and pitfalls to avoid. Also included are personal insights from thought leaders such as Steve Blank on innovation, Alex Osterwalder on business models, Nancy Duarte on storytelling, and Rob Fitzpatrick on questioning, among others.

LanguageEnglish
PublisherWiley
Release dateNov 4, 2016
ISBN9781119272137
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Design a Better Business: New Tools, Skills, and Mindset for Strategy and Innovation

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  • Rating: 5 out of 5 stars
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    This is an easy-to-follow guide on how to apply design tools to business. The book is visually appealing, well organized, and easily understood. The authors take the mystery out of design and make it accessible to business people. The reader is led through the design process step by step. This is the book for anyone who has wanted to know how to apply design to business strategy and innovation.