Effective Copywriting Techniques
()
Currently unavailable
Currently unavailable
About this ebook
Is it something to be regarded as a work of beauty or art? Is it clever slogans or amusing prose? Or is it workmanship to be judged for an award or recognition? It’s none of the above. Advertising is salesmanship multiplied. Nothing more. And advertising copy, or copywriting, is salesmanship in print. The purpose of a copywriter’s job is to sell. Period. The selling is accomplished by persuasion with the written word, much like a television commercial sells (if done properly) by persuading with visuals and audio.
As Claude Hopkins wrote in his timeless classic, Scientific Advertising: “To properly understand advertising or to learn even its rudiments, one must start with the right conception. Advertising is salesmanship. Its principles are the principles of salesmanship. Successes and failures in both lines are due to like causes. Thus every advertising question should be answered by the salesman's standards. “Let us emphasize that point. The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales. “It is not for general effect. It is not to keep your name before the people. It is not primarily to aid your other salesmen. Treat it as a salesman. Force it to justify itself. Compare it with other salesmen. Figure its cost and result.
Accept no excuses which good salesmen do not make. Then you will not go far wrong. “The difference is only in degree. Advertising is multiplied salesmanship. It may appeal to thousands while the salesman talks to one. It involves a corresponding cost. Some people spend $10 per word on an average advertisement. Therefore every ad should be a super-salesman.
Read more from Anthony Ekanem
Sex Tricks Every Man Should Master: How to Become an Unforgettable Lover Rating: 4 out of 5 stars4/5The Value of Business Outsourcing: How to Do More in Less Time Rating: 0 out of 5 stars0 ratingsThe Sex She Will Die For: How to Satisfy a Woman in Bed Rating: 4 out of 5 stars4/5Dealing with Anger Rating: 4 out of 5 stars4/5Get Your Ex-Lover Back Rating: 0 out of 5 stars0 ratingsBody Building Secrets Revealed Rating: 2 out of 5 stars2/5Living With Dignity: How to Treat People as You Would Like Them to Treat You Rating: 0 out of 5 stars0 ratingsIdentifying Business Opportunities: A Guide to Choosing a Suitable Business Rating: 4 out of 5 stars4/5Dyslexia: How You Can Overcome It Rating: 0 out of 5 stars0 ratingsCash Building Strategies: How to Earn Regular Income Online Rating: 5 out of 5 stars5/5Cost Per Action Cash: Make Cash Online with CPA Marketing Rating: 4 out of 5 stars4/5Online Business Models Rating: 3 out of 5 stars3/5How to Profit from Google AdSense Rating: 4 out of 5 stars4/5The Act of Infidelity: How to Know a Cheating Partner Rating: 0 out of 5 stars0 ratingsNext Generation Network Marketing: The New Rules of Network Marketing Rating: 0 out of 5 stars0 ratingsYou Can Make it Happen: How to Stop Making Excuses and Achieve Your Goals Rating: 0 out of 5 stars0 ratingsThe Power of Humility: How Being Humble Can Help You Succeed in Life Rating: 5 out of 5 stars5/5Money Saving Tips: How to Spend Less and Save More Rating: 0 out of 5 stars0 ratingsMarriage Saving Tips: How to Put the Spark Back into Your Marriage Rating: 0 out of 5 stars0 ratingsE-Zine Publishing Mastery: How to Publish Your Own Online Newsletter for Profits! Rating: 0 out of 5 stars0 ratingsHow to Budget for the Family Rating: 0 out of 5 stars0 ratingsHow to Manage Irritable Bowel Syndrome Rating: 0 out of 5 stars0 ratingsCareer In Journalism: A Beginner's Guide to Becoming a Journalist Rating: 0 out of 5 stars0 ratingsHow to Lose Belly Fat Rating: 0 out of 5 stars0 ratingsHow to Find True Love Rating: 0 out of 5 stars0 ratingsWork-from-Home Business Ideas Rating: 0 out of 5 stars0 ratingsHow to Stop Addictions Rating: 0 out of 5 stars0 ratingsFemale Infertility: Causes and Natural Remedies Rating: 0 out of 5 stars0 ratingsDefeating Drugs and Death: How to Stop Drug Addiction Rating: 0 out of 5 stars0 ratings
Related to Effective Copywriting Techniques
Related ebooks
Effective Copywriting Techniques: The Ads That Sell Rating: 4 out of 5 stars4/510 Ways To Write More Effective Ads Rating: 1 out of 5 stars1/510 Ways to Write More Effective Ads Rating: 0 out of 5 stars0 ratings10 Ways to Write More Effective Ads Rating: 0 out of 5 stars0 ratingsThe Art of Effective Advertisement Rating: 0 out of 5 stars0 ratingsThe 7 Elements of Highly Effective Advertising Rating: 0 out of 5 stars0 ratingsBecome a Copywriting Expert Rating: 0 out of 5 stars0 ratingsUltimate Expert CopyWriting Rating: 0 out of 5 stars0 ratingsWriting Effective Sales Letters to Supercharge Your Marketing Rating: 0 out of 5 stars0 ratingsSales Secrets & Negotiation Skills Rating: 0 out of 5 stars0 ratingsThe Handbook For Copywriter Rating: 0 out of 5 stars0 ratingsThe Copywriter's Handbook Rating: 0 out of 5 stars0 ratingsHow to Write magic Words that Sell: An Easy Guide to Attract Customers Rating: 0 out of 5 stars0 ratingsHeadlines That Sell: To anyone selling anything online or offline... Rating: 0 out of 5 stars0 ratingsThe Quickest Copywriting Crash Course : Learn to Write Effective Copy in Minutes! Rating: 3 out of 5 stars3/5High Response Sales Letter Rating: 0 out of 5 stars0 ratings10 Ways To Screw Up An Ad Campaign: And How to Create Ones That Work Rating: 0 out of 5 stars0 ratingsWeb Sales Copy Secrets: How To Create A Website Sales Letter That Sells Like Crazy! Rating: 0 out of 5 stars0 ratingsHeadlines That Sell Rating: 0 out of 5 stars0 ratingsDeterminate The Behaviors Of Customers Rating: 0 out of 5 stars0 ratingsHow to Copywrite Right Rating: 0 out of 5 stars0 ratingsHow To Write Better Copy Rating: 4 out of 5 stars4/5The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells (4th Edition) Rating: 4 out of 5 stars4/5Best Selling Products: Entrepreneur Skills Series, #1 Rating: 0 out of 5 stars0 ratingsEmotional Copywriting: The Psychology Behind the Persuasion Rating: 0 out of 5 stars0 ratings5 Copywriting Tips For Coaches, Authors, And Consultants Rating: 0 out of 5 stars0 ratings
Marketing For You
Mastering ChatGPT: 21 Prompts Templates for Effortless Writing Rating: 5 out of 5 stars5/5Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered Rating: 5 out of 5 stars5/5The Passive Income Cheat Sheet Rating: 4 out of 5 stars4/5The Best Credit Repair Manual Ever Written Rating: 5 out of 5 stars5/5How to Talk to Anyone: 92 Little Tricks for Big Success in Relationships Rating: 4 out of 5 stars4/5How to Write Copy That Sells: The Step-By-Step System For More Sales, to More Customers, More Often Rating: 4 out of 5 stars4/5The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue Rating: 4 out of 5 stars4/5Win In Court Every Time Rating: 5 out of 5 stars5/580/20 Sales and Marketing: The Definitive Guide to Working Less and Making More Rating: 4 out of 5 stars4/5Exactly What to Say: The Magic Words for Influence and Impact Rating: 4 out of 5 stars4/5Six Figure Blogging Blueprint Rating: 5 out of 5 stars5/5Propaganda Rating: 4 out of 5 stars4/5Building a StoryBrand: Clarify Your Message So Customers Will Listen Rating: 4 out of 5 stars4/5Find Your Red Thread Rating: 5 out of 5 stars5/5Ogilvy on Advertising in the Digital Age Rating: 5 out of 5 stars5/5Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content Rating: 4 out of 5 stars4/5Pre-Suasion: A Revolutionary Way to Influence and Persuade Rating: 4 out of 5 stars4/5The Catalyst: How to Change Anyone's Mind Rating: 4 out of 5 stars4/5Influencer: Building Your Personal Brand in the Age of Social Media Rating: 4 out of 5 stars4/5The Freedom Shortcut: How Anyone Can Generate True Passive Income Online, Escape the 9-5, and Live Anywhere Rating: 5 out of 5 stars5/5The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible Rating: 4 out of 5 stars4/5Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World Rating: 5 out of 5 stars5/5Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life Rating: 4 out of 5 stars4/5
Reviews for Effective Copywriting Techniques
0 ratings0 reviews