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    Strategic Analytics and SAS: Using Aggregate Data to Drive Organizational Initiatives
    Unavailable
    Strategic Analytics and SAS: Using Aggregate Data to Drive Organizational Initiatives
    Unavailable
    Strategic Analytics and SAS: Using Aggregate Data to Drive Organizational Initiatives
    Ebook190 pages1 hour

    Strategic Analytics and SAS: Using Aggregate Data to Drive Organizational Initiatives

    By Randall S. Collica

    ()

    Currently unavailable

    Currently unavailable

    About this ebook

    Use aggregate data to answer high-level business questions!



    Data miners, data scientists, analytic managers, and analysts who work in all industries will find the insights in Randy Collica's Strategic Analytics and SAS: Using Aggregate Data to Drive Organizational Initiatives invaluable in their work. This book shows you how to use your existing data at aggregate levels to answer high-level business questions. Written in a detailed, step-by-step format, the multi-industry use cases begin with a high-level question that a C-level executive might ask. Collica then progresses through the steps to perform the analysis, including many tables and screenshots to guide you along the way. He then ends each use case with the solution to the high-level question. Topics covered include logistic analysis, models developed from surveys, survival analysis, confidence intervals, text mining and analysis, visual analytics, hypothesis tests, and size and magnitude of analytic effects. Connect the dots between detailed data on your customers and the high-level business goals of your organization with Strategic Analytics and SAS!
    LanguageEnglish
    PublisherSAS Institute
    Release dateSep 21, 2016
    ISBN9781629604381
    Unavailable
    Strategic Analytics and SAS: Using Aggregate Data to Drive Organizational Initiatives
    Author

    Randall S. Collica

    Randy Collica is a Principal Solutions Architect at SAS supporting the retail, communications, consumer, and media industries. His research interests include segmentation, clustering, ensemble models, missing data and imputation, Bayesian techniques, and text mining for use in business and customer intelligence. He has authored and coauthored 11 articles and 2 books. He holds a US patent titled "System and Method of Combining Segmentation Data." He received a BS degree in electronic engineering from Northern Arizona University.

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