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    Content Marketing Bible: Complete strategy for content marketers
    Content Marketing Bible: Complete strategy for content marketers
    Content Marketing Bible: Complete strategy for content marketers
    Ebook51 pages58 minutes

    Content Marketing Bible: Complete strategy for content marketers

    By Sarah Taylor

    2.5/5

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    About this ebook

    Create communication that conveys and tells the story of your brand with content marketing to buyers. This book describes major content marketing ideas and benefits and then investigates how to craft a content marketing approach in organizations of all sizes.

    The book explores building a content plan, choosing content types, and producing an editorial calendar. It also demonstrates how to write, edit, and design content, as well as determine the right mix of comfortable and curate it for best impact, and closes with tips on including the impact of your content marketing works.

    You will learn to establish a strategy that's right for your company, choose the decent platform and tools, and learn how to build a successful content marketing company.

    Content includes:
    1-What is content marketing?
    2-Creating buyer personas
    3-Developing a brand voice
    4-Setting goals
    5-Creating a content plan
    6-Writing, editing, designing, and curating content
    7-Promoting content on various channels
    8-Tracking performance

    LanguageEnglish
    PublisherSarah Taylor
    Release dateDec 18, 2016
    ISBN9781386909026
    Content Marketing Bible: Complete strategy for content marketers
    Author

    Sarah Taylor

    Sarah Taylor has a BA in History and an MSLS. She enjoys reading and writing about history, playing piano, and going on park walks with her dog. You may find her at https://beautifuldreamerdotcom.wordpress.com and Goodreads at https://www.goodreads.com/author/show/21550493.Sarah_Taylor.

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      Book preview

      Content Marketing Bible - Sarah Taylor

      Introduction

      In today's business world great content marketing makes all of the difference. It's hard to break through in the multichannel, multi-device world that we live in today. Gone are the days where a customer's first contact with your company was through a sales person. Today, your customers are doing their research online without you, and content marketing ensures that you're getting heard through the noise and creating a lasting relationship with your buyer, and that's what this book is all about.

      In this book I want to share with you the fundamentals of content marketing. I'll talk about creating your content plan, how to actually go about creating your content, how to promote your content across multiple channels, and how to measure it for success. Content marketing is critical for modern business survival, and if you do it right you'll not only grow your business, but you'll also become a trusted thought leader in your space, so let's go ahead and get started.

      Defining and understanding content marketing

      The most important aspect of content fundamentals is really defining and understanding the importance of content marketing. There's a lot of noise about content marketing today. Everyone’s talking about it. There's a ton of content out there about it. But really a lot of marketers are not totally sure how to define content marketing and how to really fit it as part of their marketing strategy. Content marketing is the process of creating valuable, relevant content to attract, acquire, and engage your audience.

      Now this is just one of the many possible definitions of content marketing, but it's one that I think really defines and exemplifies some of the great aspects of what content marketing can do for your business. Businesses today need content marketing. It's a critical aspect of being visible in today's digital busy world, so why? There's an abundance of information out there on the Internet for your customers. Your customers are sifting through thousands and hundreds of messages each day, whether it's doing their own research online, push messaging that's coming across from marketers, emails that are coming into their mailbox.

      There's a ton of information out there, and it's extremely difficult for you as a marketer to get heard through all of that noise. We also live in a multi-device world. Your customers move seamlessly through their laptops to their phones to their tablet. They can carry information around with them in their pocket and access it any minute at any time in a 24/7 world. So because there is such access to information and tons of these multi devices, it's difficult for you as a marketer to get heard from your customers.

      We live in a multichannel world as well, so not only are your customers accessing information on multiple devices, but they're also accessing information across channels. What do I mean by that? Your customers are on social media, they're in search, they're on your website, and they’re on review sites like Yelp and Google. There's really a ton of different channels today that your customers live. As a marketer, it's important to be present and be relevant on all those channels.

      What does all of this mean, all this information, these multi devices, multi-channels? It's a very complex world out there, and all of that equals attention scarcity. What that means is that your customers' attention is divided amongst all of these different

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