Understanding Consumer Behavior: Cracking the Code of Consumer Psychology
By Mark Nelson
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About this ebook
Consumer behavior is all about the way people buy and use products and services. Understanding consumer behavior can help you be more effective at marketing, design, product development, and every other initiative that impacts your customers.Learn how consumer behaviors such as motivation, appetite for risk, personality, attitude, and perception, as well as feedback from friends and family, impact buying decisions. also discusses how individual consumers as well as organizations buy products and services, and how you can connect with them after a purchase.
Mark Nelson
Dr. Mark Nelson is a founding director of the Institute of Ecotechnics and has worked for several decades in closed ecological system research, ecological engineering, the restoration of damaged ecosystems, desert agriculture and orchardry, and wastewater recycling. He is Chairman and CEO of the Institute of Ecotechnics, a U.K. and U.S. non-profit organization, which consults to several demonstration projects working in challenging biomes around the world as well as Vice Chairman of Global Ecotechnics Corp. and head of Wastewater Gardens International.
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- Rating: 4 out of 5 stars4/5Sound and Basic knowledge. I needed the wise insights I got from reading this book.
Book preview
Understanding Consumer Behavior - Mark Nelson
Understanding Consumer Behavior
Cracking the Code of Consumer Psychology
By: Mark Nelson
Copyright
Copyright © 2016 by [buysoak]. All Rights Reserved
No part of this book may be used or reproduced in any manner whatsoever without written permission, except in the case of brief quotations embodied in critical articles or reviews.
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Disclaimer
This eBook has been written for information purposes only. Every effort has been made to make this eBook as complete and accurate as possible. However, there may be mistakes in typography or content. Also, this eBook provides information only up to the publishing date. Therefore, this eBook should be used as a guide - not as the ultimate source.
The purpose of this eBook is to educate. The author and the publisher do not warrant that the information contained in this eBook is fully complete and shall not be responsible for any errors or omissions. The author and publisher shall have neither liability nor responsibility to any person or entity with respect to any loss or damage caused or alleged to be caused directly or indirectly by this eBook.
Contents
Understanding Consumer Behavior
Disclaimer
Introduction
Welcome
1. Defining Consumer Behavior
What is consumer behavior?
Why consumer behavior is important
2. Psychological Factors
Motivating consumers
Dealing with uncertainty
How personality affects consumers
Consumer learning
The impact of reference groups
3. Understanding Purchasing Behavior
How consumers buy
How organizations buy
What happens after the purchase?
Conclusion
Applying consumer behavior to marketing tactics
Next steps
Introduction
Welcome
- For marketers, your professional life is all about creating and keeping customers. The more you understand your consumers, and their behaviors, the better you'll be in doing just that. In this course, I'll share with you a structured way to think about consumer behavior.
I'll share certain psychological factors, such as what motivates consumers, how they react to other consumers, and how their personality has such a big impact on what they buy. I'll also cover the step by step process that consumers use in just about every buying situation. If you work in marketing now, this course can help you sharpen your skills, and add