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    Leading A Marketing Team: Strategy To Accomplish Your Organization's Marketing Objectives
    Leading A Marketing Team: Strategy To Accomplish Your Organization's Marketing Objectives
    Leading A Marketing Team: Strategy To Accomplish Your Organization's Marketing Objectives
    Ebook44 pages41 minutes

    Leading A Marketing Team: Strategy To Accomplish Your Organization's Marketing Objectives

    By Mark Nelson

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    About this ebook

    Do you have what it takes to lead your marketing team to greatness—great campaigns, great collaborations, and great results? Learn how to take on a new marketing management role, in this course the author helps you understand your new position, your team, and your resources, and build a strategy to accomplish your organization's marketing objectives. He also shows how to get your team moving in the right direction and recruit new talent. Plus, get tips for running the day-to-day business and continually developing your management skills.

    LanguageEnglish
    PublisherMark Nelson
    Release dateDec 24, 2016
    ISBN9781370850693
    Leading A Marketing Team: Strategy To Accomplish Your Organization's Marketing Objectives
    Author

    Mark Nelson

    Dr. Mark Nelson is a founding director of the Institute of Ecotechnics and has worked for several decades in closed ecological system research, ecological engineering, the restoration of damaged ecosystems, desert agriculture and orchardry, and wastewater recycling. He is Chairman and CEO of the Institute of Ecotechnics, a U.K. and U.S. non-profit organization, which consults to several demonstration projects working in challenging biomes around the world as well as Vice Chairman of Global Ecotechnics Corp. and head of Wastewater Gardens International.

    Read more from Mark Nelson

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      Book preview

      Leading A Marketing Team - Mark Nelson

      Leading a Marketing Team

      strategy to accomplish your organization's marketing objectives

      By: Mark Nelson

      Copyright

      Copyright © 2016 by [buysoak]. All Rights Reserved

      No part of this book may be used or reproduced in any manner whatsoever without written permission, except in the case of brief quotations embodied in critical articles or reviews.

      buysoak@gmail.com

      www.buysoak.co.uk

      Disclaimer

      This eBook has been written for information purposes only. Every effort has been made to make this eBook as complete and accurate as possible. However, there may be mistakes in typography or content. Also, this eBook provides information only up to the publishing date. Therefore, this eBook should be used as a guide - not as the ultimate source.

      The purpose of this eBook is to educate. The author and the publisher do not warrant that the information contained in this eBook is fully complete and shall not be responsible for any errors or omissions. The author and publisher shall have neither liability nor responsibility to any person or entity with respect to any loss or damage caused or alleged to be caused directly or indirectly by this eBook.

      Contents

      Leading a Marketing Team

      Disclaimer

      Introduction

      Welcome

      What you should know

      1. Understanding Your Situation

      Understand your boss's expectations

      Build relationships with your peers

      Meeting your new team

      Understand your market conditions

      Examine your resources

      2. Building Your Strategy

      Define marketing objectives

      Leading the planning process

      3. Building a Competent Team

      Assess your team's capabilities

      Build the right structure

      Recruit the best talent

      Training and development for your team

      4. Running the Business

      Create key performance indicators

      Manage unexpected events

      Leading marketing initiatives

      Conclusion

      Next steps

      Introduction

      Welcome

      - Congratulations on your new role, leading a marketing team. I consider marketing the most challenging part of a business. It's a world of constant change and ambiguity. Strong leadership of a marketing team is critical to the success of an organization. In this course, I'll share with you what you need to do right away to get a grip on your new situation.

      Then we'll look at what you need to do to get the team moving in the right direction. Hey, speaking of team, we'll spend a lot of time on how you create an amazing group of A players. And finally, I'll share my advice on how you need to run your business day to day. This is a big step for

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