Using Adobe Digital Publishing Suite: A Guide for Interactive Designers
By Wood Brian
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About this ebook
Wood Brian
An Adams Media author.
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Using Adobe Digital Publishing Suite - Wood Brian
Chapter 1
Who Is This Book For?
Using Adobe Digital Publishing Suite is for those who want to create apps for devices like iPad using Adobe InDesign and Adobe Digital Publishing Suite (DPS). In this book, we will cover the entire creation process from designing the app in InDesign to uploading it to an app store (we’ll show how to upload it to the Apple App Store). This book will not focus as much on the features specific to the Professional and Enterprise Editions, like creating a multi-folio app or working with a newsstand. But the main process for creating the folio (app content) is the same, so all users will benefit. The tips and notes along the way will give you extra insights or faster ways to do things, as well as help you avoid typical pitfalls.
Chapter 2
What is the Digital Publishing Suite (DPS)?
Adobe Digital Publishing Suite is a hosted solution for creating apps for devices like Apple iPad. It has three editions that share a lot of the same publishing functionality. The Single Edition is for individuals and small companies that need to publish a single app that only needs to be available for iPad on the Apple App Store. DPS Professional Edition and Enterprise Edition can currently create apps for two mobile operating systems: iOS 5 and newer and Android™ OS 2.2 and newer. Supported iOS devices include all models of the iPad; Apple iPhone 3GS, 4, 4S and 5; and the fourth-generation iPod touch. These apps are also supported by Android tablets of any size such as the Google Nexus, Samsung Galaxy and Kindle Fire, but they are not compatible with Android phones (as of August 2013). The Professional and Enterprise editions also add distribution, monetization and measurement capabilities. You can find more about each edition on Adobe’s website (www.adobe.com/products/digital-publishing-suite-single/buying-guide.html).
If you are a Creative Cloud subscriber, DPS Single Edition is a part of your Creative Cloud subscription. When you subscribe to Adobe Creative Cloud, you create an Adobe ID (if you didn’t already have one). Tied to that ID is the ability to create apps from Adobe InDesign CS5 and later (CS5, CS5.5, CS6 and CC). For InDesign CS5 or CS5.5, you need to download the necessary tools in order to create the apps. We’ll talk about how to do that shortly. This means you can create, submit to the Apple App Store, and update as many iPad-only apps as you want while you are a Creative Cloud subscriber. When you cease to be a Creative Cloud subscriber, the apps in the Apple App Store will not be affected, but you can’t edit them or create new apps.
HOW_DPSebook_fig2_01Adobe DPS in the Creative Cloud.
NOTE: If you are not a Creative Cloud subscriber, you can also purchase a DPS Single Edition license and create and update one app for a calendar year.
TIP: If you want to see the specs for working with Adobe DPS, you can visit: http://www.adobe.com/products/digital-publishing-suite-single/tech-specs.html. That page contains an important NOTE: Digital Publishing Suite, Single Edition and Windows: Mac OS is required to use DPS App Builder, the application that bundles folio files for submission to the Apple App Store. Content for apps can be created using InDesign CC, CS6, CS5.5 or CS5 and the DPS Desktop Tools on Mac OS or Windows.
DPS and File Types
These days, there are so many digital formats for repurposing print content such as: PDF, HTML, DPS (app), e-book and more. It can be difficult to figure out which of these formats is best suited to your content.
For years PDF has been used to send electronic documents. While PDF is still an option, some of the extra functionality of the PDF, like buttons and video, can be lost on the variety of devices that people use to view content. PDFs and apps have some overlap in interactivity (like links, videos and buttons), but you can add more and different interactive elements to an app than a PDF. Also an app is downloaded on the device and viewed on the device natively, whereas a PDF requires a separate program to read the document.
HOW_DPSebook_fig2_02So many formats…
Another format that some have embraced is ePub (e-book). This is a great format for certain content (like this book), and can have certain types of interactivity, but it doesn’t lend itself to the type of interactivity you can have in an app. Plus, ePub requires an e-reader, although that really isn’t that big of a deal since most devices like the iPad have a reader installed already (such as iBooks).
Adobe DPS allows you to create apps that are distributed through device stores like the Apple App Store. But remember, Creative Cloud subscribers can only sell through the Apple App Store for iPad.
When deciding what format to focus on, many companies decide to go with multiple options. To me, creating an app using Adobe DPS is just another digital arrow in your quiver and can open new revenue streams for a different device.
If you want to get a feel for the types of apps already out there in the stores, check out this gallery of Adobe DPS apps: https://blogs.adobe.com/digitalpublishinggallery/all-apps. The gallery doesn’t show the app content, but if you have a mobile device, you can search for the apps in the app store and explore them further. A fair amount of those apps were likely created by users with Single Edition, so they’re only available as iPad apps. A few of my favorite DPS apps, based on their interactivity and functionality, are Adobe & DPS, Dick’s Sporting Goods, NASA Technology Innovation and Brand 360.
Chapter 3:
The Adobe Digital Publishing Suite (DPS) workflow
Creating an app with Adobe DPS follows a generic workflow that can vary depending on your situation and preference. The rest of the book will dive into each step of the workflow.
First, here’s the generic workflow for creating an app from start to finish, using Adobe InDesign and the Adobe DPS tools:
1. Brainstorm your app. Not everyone does this step, and that’s fine. I do suggest it, however, and also suggest reading the Apple App Store Guidelines (more about those in chapter 5, Think Before You Create
). The Apple App Store Guidelines are great for determining what content to include in your app and how to present it. For instance, the guidelines say, Apps that are primarily marketing materials or advertisements will be rejected.
A snippet of the Apple App Store guidelines.
When you begin brainstorming, consider the question: Why am I building this app? Is it for sale (you can give an app away for free)? If it is for sale, why would people buy it? Like building a website or creating content for print, you need to always be aiming at that goal.
Also, you need to bend your print brain a bit, if that’s your background, to think more about navigation on a mobile device. Too many times I get into a DPS app only to get lost in the content with no frame of reference like a menu or arrows gently guiding me in a direction.
When thinking about your content, static text is fine, but consider how can you engage your readers beyond that. Think interactive content—not for the sake of interactivity, but to add to the user experience and offer information in a new way. From the simplest to the most complex app, your goal is to maximize your content and strategy for this newer medium. You’ll most likely need to come up with new design ideas focused around user experience and interactivity and creating new workflows for this process.
2. Design your content in Adobe InDesign. The app creation process starts in Adobe InDesign. The