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How to Start a Catering Business
By J.H. Dies
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About this ebook
This book is loaded with everything you need to know to start and operate a catering business from scratch, and even out of your home. It covers marketing your catering business, meal costing, menu planning based on size of guest list for every imaginable menu item. This book contains a ton of catering business tools including proposal templates, catering contracts, invoices, venue templates, catering staffing tools, alcohol consumption planning tools, catering equipment rundowns, menu card templates, linen and table planning tools, customer tracking, food truck startup and operations tools, and much more!
Author
J.H. Dies
J.H.Dies is a best selling author with years of experience in event planning and private hospitality. He has written ten books featuring all of the key tools and details he and his wife use to make their businesses successful. These are not lofty pieces of theoretical advice. Each of these books contain the specific agreements, planning information, checklists, interview and preparation notes, and marketing guidance that have proven successful for years.
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Book preview
How to Start a Catering Business - J.H. Dies
By J. H. Dies
A Newbiz Playbook Publication
J. H. Dies retains the exclusive rights to any use and training applications of the How To Start a Catering Business From Home
Start a Catering Business From Home. Copyright© 2016 by J.H. Dies All rights reserved. Printed in the United States of America. No part of this book may be used or reproduced in any manner whatsoever without written permission except in the case of brief quotations embodied in critical articles and reviews. For information address Newbiz Playbook Publishers at products@newbizplaybook.com
FIRST EDITION
ISBN 978-1539339892
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For downloadable tools emailed directly to you please email products@newbizplaybook.com use the password Readytocater in the re: of the email
For my family, the answer to my why
Understanding Your Product
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The fundamental truth about catering is that the product is, for those who hire you, a memory. Your task is to deliver a hassle free, great meal, well served. One of the biggest mistakes that new caterers make is to try to use low prices, or the perception of discounted value to attract customers. Your customers don’t want the cheap option, and what’s more they will be less likely to hire someone offering it.
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People who hire professionals for this service are looking for a memorable experience. For you that means incredible preparation, and responsiveness. You provide a cell phone. You answer emails within hours if not minutes. For that, your customers will pay a premium. Your image, dress, tone, and interactions create this experience.
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Nordstrom’s is not an inexpensive store. Their products are expensive, even more expensive than other stores by a fair margin, but their client service and return policies are exceptional. The Ritz Carlton hosts very nice facilities, but honestly for the cost, they are not materially better than many less expensive hotels. The difference is in service, and the way they make their patrons feel.
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Ignore this fundamental truth, and none of these contents will matter. Embrace it, and you will succeed. The goal is to create Raving Fans at every opportunity. The clients you help will have friends and family getting married, and you want them to insist on you to handle them.
Starting With a Plan
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Many Caterers start their businesses from home with a dream to one day open and operate a restaurant, or even franchise a brand.
The business is a difficult one, and you should start with an idea of where you want to finish.
If you simply want to augment income, and have a talent for cooking, with no desire for anything more than a small and convenient home based business, your journey is easy.
If your goal is to grow to a food truck and/or a restaurant, you need to think about your brand.
Many caterers in the beginning will take whatever jobs they can get, cooking whatever they know how to make, and that is fine, but if your goal is a brand, you will want
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