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    Adwords And Your business: The Ultimate Guide
    Adwords And Your business: The Ultimate Guide
    Adwords And Your business: The Ultimate Guide
    Ebook33 pages19 minutes

    Adwords And Your business: The Ultimate Guide

    By Tiziana M.

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    About this ebook

    Adwords or Pay-per-Click (PPC) advertising is, essentially, the 21st
    century equivalent of direct marketing, allowing advertisers to test ideas
    in hours rather than months; and it can be done very effectively for a few
    hundred dollars and certainly considerably less than thousands. The big
    advantage of this approach is that you can save yourself a lot of money
    in the long run and take away the majority of the risk involved with
    starting a new business.
    You see, as a new entrepreneur, before the internet became so
    widespread, you would start up a business based on an idea you hoped
    would be appealing to customers. Unless you had a lot of financial
    backing there was no way you could research whether or not your new
    business idea was profitable or not. It would require employing a market
    research firm and spending tens of thousands of dollars on investigating
    the market. Most entrepreneurs don’t have access to that kind of money
    and even if they did, they might feel it would be spent better elsewhere
    such as on product or service development, marketing or other areas;
    and certainly not on simply researching the idea.
     
    LanguageEnglish
    PublisherTiziana M.
    Release dateApr 14, 2017
    ISBN9788826075181
    Adwords And Your business: The Ultimate Guide

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      Book preview

      Adwords And Your business - Tiziana M.

      Table of Contents

      Title Page

      Chapter 1

      ADWORDS AND YOUR BUSINESS

      The ultimate guide

      D e s t r o y i n g A d w o r d s Page 2

      Table of Contents

      AdWords and Your Business ..................................................................4
      The Profitability of Your Market ............................................................7
      The Mechanics of a Campaign................................................................9
      The Lifeblood of Your Campaign.........................................................12
      Writing Effective Ads ...........................................................................17
      Cost Per Click v Click Value ................................................................20
      The Google Quality Score.....................................................................21
      Getting More For Less – Split Testing..................................................23
      Conclusion............................................................................................26

      D e s t r o y i n g A d w o r d s Page 4

      AdWords and Your Business

      Adwords or Pay-per-Click (PPC) advertising is, essentially, the 21st

      century equivalent of direct marketing, allowing advertisers to test ideas

      in hours rather than months; and it can be done very effectively for a few

      hundred dollars and certainly considerably less than thousands. The big

      advantage of this approach is that you can save yourself a lot of money

      in the long run and take away the majority of the risk involved with

      starting a new business.

      You see, as a new entrepreneur, before the internet became so

      widespread, you would start up a business based on an idea you hoped

      would be appealing to customers. Unless you had a lot of financial

      backing there was no way you could research whether or not your new

      business idea was profitable or not. It would require employing a market

      research firm and spending tens of thousands of dollars on investigating

      the market. Most entrepreneurs don’t have access to that kind of money

      and even if they did, they might feel it would be spent better elsewhere

      such as on product or service development, marketing or other areas;

      and

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