Everand Logo

Welcome to Everand!

  • Discover millions of ebooks, audiobooks, and so much more with a free trial

    Only $11.99/month after trial. Cancel anytime.

    The Jet-setting Copywriter
    The Jet-setting Copywriter
    The Jet-setting Copywriter
    Ebook121 pages2 hours

    The Jet-setting Copywriter

    By Kevin Casey

    5/5

    ()

    Read preview

    About this ebook

    The Jet-setting Copywriter: How to Fund All Your Overseas Adventures through Freelance Writing

    Love to travel? Love to write? You can do both as a Jet-setting Copywriter!

    Want to run a successful business as a freelance writer - and use the profits to explore the planet?

    Imagine working 7-8 months a year and spending the other months gallivanting around the globe. That's exactly what I do, month after month, year after year - and I wrote The Jet-setting Copywriter to show you how you can create the same incredible lifestyle.

    Copywriting (writing copy for businesses) is in huge demand worldwide, but many writers still struggle to find high-paying clients, market themselves properly and make decent money (we're talking $4000-$10,000 a month for work you can do at home in your jammies).

    It's easy to make mistakes when you're first starting out - and many writers do. This comprehensive guide will show you how to start and run your freelance writing business the right way, so you can fund your own adventures as soon as possible. 

    Because freelance writing is a portable profession that allows you to work from almost anywhere on earth, it's an ideal 'means to an end' business. You can be your own boss, create your own hours and have the freedom to pursue a more fulfilling lifestyle. Whether you want to buckle down and earn a six-figure income, write part-time as a stay-at-home parent or do what I do (explore the world's remotest rivers and enjoy several vacations a year), copywriting can help you get there - if you know where to start.

    The Jet-setting Copywriter eBook is packed with real-world tips based on my own experiences as a successful freelancer. There is no theory here. You'll learn exactly what works and what doesn't in creating a freelance writing business from scratch. If you're still searching for that ever-elusive work/life balance, this book could change your life.

    What others are saying about The Jet-setting Copywriter -

    "Probably one of the best books on freelance writing I’ve ever read - and I’ve read a few... extremely useful. This copywriting book is the best value you can get for your time and money. Attracting high-paying clients and identifying lucrative markets is key and Kevin explains exactly how to do this.”

    Jason Swain, basedbachelor.com

    “As a blogger and self-published author, I was keen to break into the world of freelance writing, mainly so I could have more choice and freedom around work, with a view to being location independent. I found The Jet-setting Copywriter immensely readable and chock full of real, actionable strategies and tactics for breaking into the freelance market. I can highly recommend this book to other freelancers who are looking for a useful and practical ‘how to’ guide. Kevin knows his stuff - and it shows!” 

    Diane Lee, The Diane Lee Project, dianelee.com

    “Cuts to the chase... tightly focused. Get it and get started.”

    Chris Backe, oneweirdglobe.com

    “The Jet-setting Copywriter is just the book I have been looking for. It simplified the whole process for me, especially about how to get clients. This is a great resource for any copywriter (especially a newbie) as you also learn which lucrative markets to target. Highly recommended.”

    Juliet Emem, julietemem.com

    LanguageEnglish
    PublisherKimberley Publications
    Release dateMay 23, 2016
    ISBN9781386238706
    The Jet-setting Copywriter

    Read more from Kevin Casey

    Related to The Jet-setting Copywriter

    Related ebooks

    Small Business & Entrepreneurs For You

    View More
    View More

    Related podcast episodes

    Related articles

    • Article

      How to Get Paid

      Apr 10, 2019

      LAST year James Wolf, a retired insurance agent making his first foray into literary fiction, sent portions of his unpublished novel, “No Good Day to Die,” to a handful of agents and publishers. In their responses the industry experts all told Wolf e

      9 min read

    • Article

      More Eyes = More Sales

      Aug 13, 2019

      More Eyes = More Sales
      11 min read

    • Article

      Playing The Freelance Field

      Dec 21, 2021

      When stay-at-home orders were issued in March 2020, I found myself trying to buy food in a crowded grocery store after shoppers panic-bought most everything off the shelves. I knew of enough substitutes for everyday staples—sour cream for eggs, bakin

      7 min read

    • Article

      The World At Your Fingertips

      Jul 1, 2021

      The World At Your Fingertips
      6 min read

    • Article

      The Matrix: How to Determine Your Worth as a Freelancer

      Feb 15, 2021

      My first real job was in medical publishing.1 At lunch on my first day, one of my new colleagues said something that stuck with me for the rest of my day-job career: No one chooses to work in medical publishing. We all just fell into it. Then he laug

      4 min read

    • Article

      Pack It In Or Pick Up Speed?

      Aug 4, 2022

      Q With everything that is going on in the world, how is the publishing sector being affected? As a debut (unpublished) author, is it still financially viable to seek to be traditionally published or should I pack away my novel and focus on my day job

      3 min read

    • Article

      Got A Shiny New Idea?

      Nov 14, 2020

      Got A Shiny New Idea?
      5 min read

    • Article

      Strategic Thinking

      Aug 15, 2018

      DANIELLE HANSON is the author of Fraying Edge of Sky (Codhill Press, 2018), winner of the 2017 Codhill Poetry Award, and Ambushing Water (Brick Road Poetry Press, 2017). She is a former marketing executive at AT&T and a member of the Southeast Atlant

      8 min read

    • Article

      A Pandemic Pivot

      Jan 1, 2022

      A Pandemic Pivot
      4 min read

    • Article

      BRING IN THE harvest

      Oct 1, 2020

      BRING IN THE harvest
      6 min read

    • Article

      The Problem with Promotion Isn’t What You Think It Is

      Dec 12, 2022

      Every author agonizes over a lack of promotion to some degree, and I’m no exception. But it occurred to me today, as I sat at my computer considering the best use of my time, that one of the biggest problems we have as authors is too much opportunity

      4 min read

    • Article

      Losing the Big One

      Dec 21, 2020

      Losing the Big One
      7 min read

    • Article

      Writer At Work

      May 27, 2023

      Writer At Work
      6 min read

    • Article

      ONE LEG At A TIME

      Oct 30, 2019

      ONE LEG At A TIME
      7 min read

    • Article

      Losing The Big One

      Oct 31, 2022

      There’s a line from Mad Men that resonates with anyone who has ever worked as a freelancer: “The day you sign a client is the day you start losing them.” That uncertainty is why the freelance life isn’t for everyone; some folks prefer the stability o

      7 min read

    • Article

      The FUTURE IS YOURS to CREATE

      Aug 31, 2020

      The FUTURE IS YOURS to CREATE
      6 min read

    • Article

      In Conversation…

      Apr 25, 2022

      In Conversation…
      5 min read

    • Article

      Indie Lab

      Mar 20, 2019

      Whether it’s done by a trade publisher or an author, publishing has two aims: to make words consumable in reader friendly formats, and to get those words read by enough people to make a profit. These aims demand that seven processes are done well: ed

      2 min read

    • Article

      10 Pitfalls to Avoid When Self-Publishing a Picture Book

      Dec 11, 2023

      As a freelance picture book editor, my inbox is flooded daily with pleas from authors who need to know how to fix a mistake they made without spending a fortune. The truth is, not every mistake is easily fixable. But many of them are avoidable. Below

      4 min read

    • Article

      A Long-Haul Writer’s Lament

      Apr 8, 2024

      I got my start as a full-time writer when I was 19 years old—so long ago that I penned my first articles with a goose quill on parchment—and over the ensuing decades, I learned a thing or two about both the good and the bad of freelance writing. When

      5 min read

    • Article

      How Much Should I Charge?

      Oct 31, 2022

      How Much Should I Charge?
      5 min read

    • Article

      Desk Job To Entrepreneur

      Jan 1, 2022

      Desk Job To Entrepreneur
      4 min read

    Related categories

    Reviews for The Jet-setting Copywriter

    5/5

    2 ratings1 review

    What did you think?

    Tap to rate

    Review must be at least 10 words

    • 5/5
      A brilliant book on how to get clients and enjoy work and life balance

    Book preview

    The Jet-setting Copywriter - Kevin Casey

    About the author

    Kevin Casey (a.k.a. The Jet-setting Copywriter) is a freelance writer and author of several books, including:

    Jobs Abroad: The Australian Traveller’s Guide to Working Overseas (1992)

    Attracting Frogs to Your Garden: Creating an Ideal Habitat for Native Frogs in Your Own Backyard (1996)

    Australian Bush Survival Skills: A Complete Guide to Surviving in the Wild (2000)

    Australian Chess Brilliancies: Creative Attacking Chess from Down Under (2009)

    The Jet-setting Copywriter: How to Fund All Your Overseas Adventures through Freelance Writing (2016)

    The Over-40 Digital Nomad: A Practical Guide for Mature-age Global Adventurers (2017)

    When not writing, Kevin explores the most pristine river systems on earth, normally alone and with minimal equipment. You can check out his river exploration videos, stories and Remote River Man DVDs at www.remoteriverman.com

    Kevin combines travel, adventure and professional writing into a rewarding global lifestyle. His blog: thejetsettingcopywriter.com shows aspiring writers and global adventurers how to achieve success as a professional copywriter - with or without the piranhas and grizzly bears. 

    You can contact Kevin via his writer website at kevincaseycopywriter.com

    Introduction

    There is no better time to become a freelance writer than right now. The Internet has changed everything and the hunger for all kinds of written content is stronger than ever. Businesses are crying out for SEO writers, social media communication experts, lifestyle bloggers, persuasive copywriters, eBook creators, ghost writers, case study experts, annual report writers and much more.

    Despite this high demand, many of today’s writers still struggle, especially in the beginning of their freelance careers. They struggle to find work that pays more than peanuts. They struggle to land high-paying clients that value their skills. They struggle to sift through the contradictory advice of countless ‘experts’ about the best ways to market their writing business.

    I am a successful freelance copywriter. I work 7-8 months a year and travel the globe the rest of the time. Sometimes I write while I travel and sometimes I leave the laptop at home. I normally fit two or three month-long adventures into each year – with a sprinkling of shorter breaks thrown in as well.

    Everyone measures writing success differently. For some it means a six-figure income. For others it’s more about enjoying a flexible lifestyle. I measure success by my ability to earn enough from writing to follow my dreams. I can write for clients for a few months and then take off to explore a wilderness river. I can sample life as a digital nomad or enjoy a prolonged vacation somewhere new.

    I’m not a travel writer (though I’ve written my share of travel-themed articles). I’m a copywriter for successful businesses who makes enough money to be able to spend much of the year exploring the planet. If I worked longer hours, sacrificed some aspects of my current lifestyle and abandoned my chronic habit of exploring the world’s remotest rivers, earning a six-figure income would be no problem at all.

    As I write these words, I’ve just invoiced a $9, 940 month. That’s after taking 6 days off to visit Lady Elliot Island on the Great Barrier Reef to snorkel with manta rays. My goal, in fact, is NOT to earn a six-figure income, because (a) I don’t want work to rule my life and (b) how much money does one person need, anyway?

    A good copywriter can make excellent money. For example, Bob Bly is one of the most high-profile copywriters in the US: he makes over half a million dollars a year. He has enjoyed a six-figure income every year he’s been in business except the first two, back in the 1980s. Bob is a talented, experienced direct response copywriter who does very well for himself.

    But Bob, by his own admission, works around 12 hours a day, five days a week and has been doing that for more than thirty years. This is a man who loves what he does.

    While I think that’s an incredible effort and worthy of praise and admiration, I don’t want to be like Bob. My lifestyle aims are different. I don’t need that much money. I don’t want to work that hard. Bob measures his success one way and I measure mine another. So should you.

    In your own life, writing success might mean earning extra cash while your baby takes a nap. It might mean turning your passion for health and fitness into a profitable wellness blog. Or it might mean breaking away from content mill writing and finally earning more than six cents a word.

    This is a book about the realities of becoming a successful copywriter – part-time or full-time. But let’s clear something up first.

    Have you seen those photos of freelance writers tapping away on a laptop while relaxing in a hammock on a Thailand beach? It’s a fantasy. It’s a photo shoot. In the real world, laptops fall in the sand and get ruined, drinks get spilled on keyboards, you completely destroy your neck trying to write in a hammock and you last about ten minutes before retreating to your air-conditioned accommodation.

    I’m not saying freelancers never write at the beach – I’ve done it myself. I’m just saying it’s a tired cliché that is grossly overused - especially by travel writers and digital nomads. And sitting alone with an expensive laptop on a secluded beach can make you a convenient robbery target in many parts of the world.  

    Copywriting is work. Not get-rich-quick work, but real work. You get from it what you put into it. At the back of your mind you should always be asking yourself ‘how can I do this more efficiently?’ Becoming a profitable writer is about learning how to market your services, set fair fees and produce the kind of quality writing that enhances your reputation and leads to repeat clients and glowing referrals.

    I consider copywriting an ideal ‘means to an end’ profession. If you want to be a full-timer, work like a maniac and rake in the bucks, you can do that. If you only want to write a few hours a week while the youngsters are at school, go for it. If you want to take your skills on the road and become location-independent, all you need are decent writing skills, a laptop, a PayPal account and a pleasant destination with reliable Wi-Fi. In theory, you could keep writing and travelling forever if that’s your dream.  

    Is copywriting easy? No. But do it well enough and you’ll be rewarded. Treat your clients like gold, never miss a deadline, operate with professionalism and continually improve your skills. Accept challenges as they come. Just because you’ve never written a case study, a medical article or a white paper before, doesn’t mean you can’t write your first one today. Confidence is a huge plus for every writer – and each new achievement brings more of it.

    To grow a writing business, you must target the types of clients you’d like to write for and then work hard to establish a mutually beneficial business relationship with them.

    If I have a ‘secret weapon’ as a writer, it’s an ability to attract quality clients (and by quality, I mean interesting, low-maintenance and high-paying). I often write for the same clients for months on end. One of my current clients has been providing steady work for 18 months and counting. This nurturing of long-term client relationships is one of the keys to a reliable writing income. In this book, I’ll show you how to accomplish this, month after month, year after year.

    Smart writers aim to have fewer clients but hang onto them longer. This reduces the amount of time spent on self-marketing. When you’ve got a good supply of long-haul clients, you’ll be able to avoid the feast-or-famine cycle that afflicts so many freelancers.

    There’s a lot of nonsense out there about ‘how to succeed as a writer’. In my opinion, 95 per cent of it will completely waste your time. Instant experts are happy to take your money.  Look hard enough and you’ll find overpriced copywriting courses offered by people who have been freelance writers for less than a year. Everywhere you turn, it’s easy to find advice that’s unhelpful and can seriously hinder your progress.

    I’ve written this book for aspiring (and current) writers who want to cut to the chase. It contains solid information based on my own writing experiences - advice you can start using the minute you put down this book. I certainly can’t tell you what’s going to work for you, but I can tell you what has worked - and is still working - for me.

    Fair warning: you’ll find tips in these pages that may contradict what you’ve read elsewhere. For example, you may have read that every freelance writer must have their own blog to get ahead, or that writing for free is a good way to kick-start your writing career, or that online writing websites are a convenient place to find new clients. In my experience none of the above is true and in these pages I’ll explain why.

    You may have also heard that a writer starting out should offer clients a discount

    Enjoying the preview?
    Page 1 of 1