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    JAZZ PROMOTION DIRECTORY: SNAIL MAIL Submission Directory of Jazz Radio Stations, Music Departments, Arts Colonies, and Jazz Venues
    JAZZ PROMOTION DIRECTORY: SNAIL MAIL Submission Directory of Jazz Radio Stations, Music Departments, Arts Colonies, and Jazz Venues
    JAZZ PROMOTION DIRECTORY: SNAIL MAIL Submission Directory of Jazz Radio Stations, Music Departments, Arts Colonies, and Jazz Venues
    Ebook162 pages55 minutes

    JAZZ PROMOTION DIRECTORY: SNAIL MAIL Submission Directory of Jazz Radio Stations, Music Departments, Arts Colonies, and Jazz Venues

    By Tommy Gordon

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    About this ebook

    PROMOTE THAT JAZZ, BLUES, AND FUSION MUSIC!

    Here's an old-school, snail mail approach to promoting your jazz CD. Created for a client, this collection of addresses with a clear use strategy will give jazz musicians a chance to open themselves up to new opportunities, performances, residencies, new fans, and the possibility of broadcast royalties from ASCAP, BMI, SESAC, or other performing rights societies. Get your copy today!

    LanguageEnglish
    PublisherFretboard Media Group
    Release dateJun 16, 2017
    ISBN9781386522478
    JAZZ PROMOTION DIRECTORY: SNAIL MAIL Submission Directory of Jazz Radio Stations, Music Departments, Arts Colonies, and Jazz Venues

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      Book preview

      JAZZ PROMOTION DIRECTORY - Tommy Gordon

      Preface

      Here's an old-school, snail mail approach to promoting your jazz CD. Created for a client, this collection of addresses with a clear use strategy will give jazz musicians a chance to open themselves up to new opportunities, performances, residencies, new fans, and the possibility of broadcast royalties from ASCAP, BMI, SESAC, or other performing rights societies.

      1

      Promote Your Music

      If you’ve followed any of our recent projects, you’ll know that a few years ago — as a guitarist who wanted to write a couple books — I started a company called Fretboard Media Group.

      Since then we’ve released some books, ebooks, audiobooks, t-shirts, practice journals, and more and happily employ some of our musician and artist friends with some cool side projects.

      We also get some occasional project or consulting work from musician clients, and this book that you’re reading right now is the culmination of a project we completed for a jazz artist friend of mine.

      What we recently compiled for him should also help you!

      For that project we agreed on a discounted fee if he was willing to let us publish the results of his consulting gig as our next ebook project which you’re now holding in your hands. It was a WIN-WIN-WIN for him, for us, and for you. He’s a pretty well-known musician in one region of the United States, but he asked to be kept his identity anonymous for this book project. (He’d rather be know for his music and not from our marketing strategy.) So, let’s call him ‘Dave.’

      But Dave is very happy to know that this work helps other jazz musicians just like you, and since it’s pretty tough out there for freelancers — as he always says — musicians really gotta stick together.

      What Our Jazz Client Needed

      When he contacted me about this project, Dave told me that he had a brand new jazz recording coming out — as mp3’s for streaming and a small run of CDs to sell at his live gigs — and needed some help. He decided that not only was it finally time to promote his new music more seriously than he had in the past, but also wanted to find a good way to deal with the two earlier CD projects he had stacked up in his office closet.

      You know the drill. You get a better deal from those manufacturers if you press 500 CDs, but an even better deal if you make 1,000 copies and a really great price if you make a production run of 2,500 discs. It worked on me.

      His plan was to pursue the chance to get his music more widely shared — both to younger musicians and new jazz fans coming up and also on radio stations across the country. Dave had already registered all of his original songs with ASCAP (American Society of Composers Authors and Publisher), so if any of his back-catalog CDs received airplay, the music could generate broadcast royalties.

      He also felt that he had already given or sold his previous CDs to everyone in his area, and even with this plan of mailing away hundreds of copies, he’d still have plenty left over to sell at his gigs.

      Sending his music around to radio stations, music department listening libraries, and jazz venues across the country would be a way to open up all the ways the new opportunities could come his way. There would be no telling who would hear his music and invite him to collaborate, perform, give a masterclass, or whatever. And he knew that he could deduct all the postage and mailing supplies as a valid business expense.

      What We Have Included Here

      There’s no possible way to include every possible venue, radio station, college or university music program, and artist colony in the U.S. or worldwide. So this list — or any list — is by nature always going to be incomplete.

      But what you will find here is a massive resource for you to use to send your press kit, your latest music compact disc, and your live performance media kit. There are NO WEBSITES and NO TELEPHONE NUMBERS on this list. You won’t need them. In many cases, the recipient will take you submission as a donation to their listening libraries and then it will just be out there instead of in your basement or attic. Dave told me that he realized that every lazy jazz musician or jazz group was just emailing a PDF press kit, EPK (electronic press kit), website address, and SoundCloud link expecting to get some response. These same institutions, venues, and outlets must get so much spam

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