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Video and Audio Analytics with Piwik
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About this ebook
When you produce video or audio content, you are either spending money or time or often both money and time on your content in the hope of increasing conversions or sales. This means you have to know how your media is being used, when it is used, for how long and by whom. You can simply not afford to not know how this content affects your overall business goals as you are likely losing money and time by not making the most out of it.
Learn in this book how you can get all the insights you need into your users interaction with your videos and audios to achieve your business and marketing goals. Media Analytics is built on top of the popular open source analytics platform Piwik which is used on over 1 million websites, in over 150 countries, available in over 50 languages.
Media Analytics for Piwik gives you 100% data ownership, full control over your data, is privacy compliant, and has no limitations.
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Video and Audio Analytics with Piwik - InnoCraft, Piwik
Video and Audio Analytics with Piwik
Discover how your users interact with your media to achieve your business and marketing goals
Over the past years we have spent a fortune and lots of our time on producing video and audio content for our websites and apps. But are they being watched? For how long? By whom? From where are they watching it? How do they affect our conversion rates and sales? Is it better when we place that video somewhere else or replace it with another one? Would another video perform better? When we added subtitles, did it change something? How are our video marketing campaigns doing? Can we justify the cost and time for producing them?
Do you have videos or audio on your website, or in an app? Then you probably have similar questions and unknowns. When you produce video or audio content, you are either spending money or time or often both money and time on your content in the hope of increasing conversions or sales. This means you have to know how your media is being used, when it is used, for how long and by whom. You can simply not afford not to know how this content affects your overall business goals as you are likely losing money and time by not making the most out of it.
Luckily, getting all these insights is now so trivial it is almost a crime to not measure it. With Media Analytics for Piwik you get powerful insights that let you discover how your audience watches your videos and listens to your audio. Connect this data to all your other metrics like conversions, sales, page views, and more to maximize your success. All this with 100% data ownership and no limitations.
Why should I use Media
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