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    Quantitative Methods in Tourism: A Handbook
    Unavailable
    Quantitative Methods in Tourism: A Handbook
    Unavailable
    Quantitative Methods in Tourism: A Handbook
    Ebook483 pages4 hours

    Quantitative Methods in Tourism: A Handbook

    By Rodolfo Baggio and Jane Klobas

    ()

    Unavailable in your country

    Unavailable in your country

    About this ebook

    In this revised second edition, Baggio and Klobas build upon the work of their previous volume, offering a presentation of quantitative research methods for tourism researchers. This accessible and rigorous guide goes beyond the approaches usually covered in introductory textbooks on quantitative methods to consider useful techniques for statistical inquiry into tourism matters of all but the most econometrically complex kind. The first part of the book concerns common issues in statistical analysis of data and the most widely-used techniques, while the second part describes and discusses several newer and less common approaches to data analysis that are valuable for tourism researchers and analysts.

    Updates to the second edition include:

    • a new chapter on “Big Data” 
    • consideration of data screening and cleaning
    • the use of similarity and diversity indexes for comparing samples
    • observations about the partial least squares (PLS) approach to path modelling
    • a new section on multi-group structural equation modelling
    • a new section on common method variance and its treatment
    • revised and updated section on software
    • fully updated references and examples

    LanguageEnglish
    PublisherChannel View Publications
    Release dateJul 6, 2017
    ISBN9781845416218
    Unavailable
    Quantitative Methods in Tourism: A Handbook
    Author

    Rodolfo Baggio

    Rodolfo Baggio is Professor, Bocconi University, Italy. His research interests include the application of complexity science and network science to the tourism and hospitality domains.

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