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UNEXPECTED: A Retrospective of Patagonia's Outdoor Photography
By Jane Sievert and Rick Ridgeway
Rating: 5 out of 5 stars
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About this ebook
From the peak of a mountain or the barrel of a wave, Patagonia has collected some of the most spectacular sports imagery in history. Relive the achievements captured in Patagonia’s history, as well as the joie de vivre fostered by nurturing a relationship with the great outdoors.
Unique for a business enterprise, Patagonia’s catalog devotes fully half its space to nonselling editorial content to environmental and sport essays and above all to extraordinary photographs of wild places and active pursuits for which the company makes its clothes. Since 1980, Patagonia has invited customers and wilderness photographers to submit their best, most unexpected shots of life outdoors of alpine climbing, bouldering in the desert, skiing untracked bowls, surfing secret spots, ocean crossings, first kayak descents and travel in unfamiliar places. The photos have poured in ever since (current rate: 60,000 per year), some from the famous (John Russell, Galen Rowell), others from respected photographers (Corey Rich) who had their first work published in these pages. Jane Sievert and Jennifer Ridgeway, Patagonia’s current and founding photo editor, respectively, have been calling and culling the shots for three decades. This is their compendium of the 100-plus most compelling photos Patagonia has published and a celebration of wilderness and outdoor-sport photography as an art and a practice.
Unique for a business enterprise, Patagonia’s catalog devotes fully half its space to nonselling editorial content to environmental and sport essays and above all to extraordinary photographs of wild places and active pursuits for which the company makes its clothes. Since 1980, Patagonia has invited customers and wilderness photographers to submit their best, most unexpected shots of life outdoors of alpine climbing, bouldering in the desert, skiing untracked bowls, surfing secret spots, ocean crossings, first kayak descents and travel in unfamiliar places. The photos have poured in ever since (current rate: 60,000 per year), some from the famous (John Russell, Galen Rowell), others from respected photographers (Corey Rich) who had their first work published in these pages. Jane Sievert and Jennifer Ridgeway, Patagonia’s current and founding photo editor, respectively, have been calling and culling the shots for three decades. This is their compendium of the 100-plus most compelling photos Patagonia has published and a celebration of wilderness and outdoor-sport photography as an art and a practice.
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Book preview
UNEXPECTED - Jane Sievert
CAPTURE A PATAGONIAC
Jennifer Ridgeway
Lucidly searching for clams. Yvon Chouinard and Rick Ridgeway on the Kenai Peninsula, Alaska. PETER HACKETT. Spring 1986
The original version of Jennifer Ridgeway’s classic essay Capture a Patagoniac
appeared in the Patagonia Catalog in 1986. We have published it here essentially unchanged, but with a few modifications suggested by Jennifer. She was our founding photo editor.
THE BEST PLACE TO BEGIN, I guess, is at the beginning of this chapter of my life. In the spring of 1981, I had been in Bangkok looking at silks for Calvin Klein. En route back to New York, I missed my flight out of Delhi. Knowing that I did not want to hang out in Delhi for three days alone waiting for the next available flight, inspired by the Cat Stevens song, I decided to pop up to Katmandu and check it out. It was April Fool’s Day, and I was in the lobby of the Yak and Yeti Hotel quite pleased with my escape and sipping a gin and tonic, when this guy sits down next to me, hands me another gin and tonic, and introduces
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