Unavailable
Unavailable
Unavailable
Ebook422 pages4 hours
Decoding Advertisements
Rating: 3 out of 5 stars
3/5
()
Currently unavailable
Currently unavailable
About this ebook
Judith Williamson does not simply criticize advertisements on the grounds of dishonesty and exploitation, but examines in detail, through over a hundred illustrations, their undoubted attractiveness and appeal. The overt economic function of this appeal is to make us buy things. Its ideological function is to involve us as 'individuals' in perpetuating the ideas which endorse the economic basis of our society. If economic conditions are the ones that make ideology necessary, it is ideology which makes those conditions seem necessary. In order to change society, the vicious circle of 'necessity' and ideas must be broken. Decoding Advertisements is an attempt to forge, in our acceptance not only of the images and values of advertising, but of the 'transparent' forms and structures in which they are embodied. It provides a 'set of tools' which we can use to alter our own pereptions of one society's subtlest and most complex forms of propoganda.
Unavailable
Read more from Judith Williamson
Decoding Advertisements Rating: 3 out of 5 stars3/5Deadline at Dawn: Film Criticism 1980-1990 Rating: 3 out of 5 stars3/5Consuming Passions Rating: 4 out of 5 stars4/5
Related to Decoding Advertisements
Related ebooks
Postmodernism For Beginners Rating: 4 out of 5 stars4/5Ad Nauseam: A Survivor's Guide to American Consumer Culture Rating: 3 out of 5 stars3/5Advertising in the New World Rating: 0 out of 5 stars0 ratingsNaked Marketing: A journey to the future of marketing Rating: 0 out of 5 stars0 ratingsThe Perfect Fit: Creative Work in the Global Shoe Industry Rating: 0 out of 5 stars0 ratingsIs Our Knowledge More Endangered Than Our Planet ? Rating: 0 out of 5 stars0 ratingsAdvertising Shits in Your Head: Strategies for Resistance Rating: 5 out of 5 stars5/5Keywords: The New Language of Capitalism Rating: 0 out of 5 stars0 ratingsWear Next: Fashioning the future Rating: 0 out of 5 stars0 ratingsShadow Work Rating: 4 out of 5 stars4/5Costing the Earth: How to Fix Finance to Save the Planet Rating: 0 out of 5 stars0 ratingsMind Your X's and Y's: Satisfying the 10 Cravings of a New Generation of Consumers Rating: 3 out of 5 stars3/5No Logo: No Space, No Choice, No Jobs Rating: 4 out of 5 stars4/5A Degree in a Book: Marketing: Everything You Need to Know to Master the Subject - in One Book! Rating: 0 out of 5 stars0 ratingsWhat Tech Calls Thinking: An Inquiry into the Intellectual Bedrock of Silicon Valley Rating: 0 out of 5 stars0 ratingsThe Kindness Economy: A new currency for the future of business, work, and life Rating: 0 out of 5 stars0 ratingsWhat Else Have We Not Been Told? Rating: 0 out of 5 stars0 ratingsCool Capitalism Rating: 3 out of 5 stars3/5Branding that Means Business: Economist Edge: books that give you the edge Rating: 0 out of 5 stars0 ratingsIs Capitalism Obsolete?: A Journey through Alternative Economic Systems Rating: 4 out of 5 stars4/5The Millennium Book Module 6: Economic Challenges Rating: 0 out of 5 stars0 ratingsWhat Works: Success in Stressful Times Rating: 5 out of 5 stars5/5Your Choice: Analogue opportunist or progressive optimist? An invitation to participate in system change Rating: 0 out of 5 stars0 ratingsTransition Point: From Steam to the Singularity: How technology has transformed the world, and why what comes next is critical Rating: 0 out of 5 stars0 ratingsDivining Desire: Focus Groups and the Culture of Consultation Rating: 0 out of 5 stars0 ratingsMiddle-Class, Model of Post-Modern Entertainment Industry Rating: 0 out of 5 stars0 ratingsJust get it done Rating: 0 out of 5 stars0 ratingsEconomy, Crime and Wrong in a Neoliberal Era Rating: 0 out of 5 stars0 ratingsPrimalbranding: Create Belief Systems that Attract Communities Rating: 4 out of 5 stars4/5The Coming Revolution: Capitalism in the 21st Century Rating: 0 out of 5 stars0 ratings
Popular Culture & Media Studies For You
Gary Larson and The Far Side Rating: 0 out of 5 stars0 ratingsThe Element Encyclopedia of 20,000 Dreams: The Ultimate A–Z to Interpret the Secrets of Your Dreams Rating: 4 out of 5 stars4/5100 Things You're Not Supposed to Know: Secrets, Conspiracies, Cover Ups, and Absurdities Rating: 3 out of 5 stars3/5The Devil's Notebook Rating: 4 out of 5 stars4/5The Dream Dictionary from A to Z [Revised edition]: The Ultimate A–Z to Interpret the Secrets of Your Dreams Rating: 5 out of 5 stars5/5Esoteric Hollywood:: Sex, Cults and Symbols in Film Rating: 4 out of 5 stars4/5Pimpology: The 48 Laws of the Game Rating: 5 out of 5 stars5/5The NES Encyclopedia: Every Game Released for the Nintendo Entertainment System Rating: 4 out of 5 stars4/5Hollywood's Dark History: Silver Screen Scandals Rating: 4 out of 5 stars4/5Butts: A Backstory Rating: 4 out of 5 stars4/5The Psychology of Totalitarianism Rating: 5 out of 5 stars5/5Afrofuturism: The World of Black Sci-Fi and Fantasy Culture Rating: 4 out of 5 stars4/5Communion: The Female Search for Love Rating: 4 out of 5 stars4/5Servant Leadership in Action: How You Can Achieve Great Relationships and Results Rating: 5 out of 5 stars5/5And The Mountains Echoed Rating: 2 out of 5 stars2/5Capitalist Realism: Is There No Alternative? Rating: 5 out of 5 stars5/5Thick: And Other Essays Rating: 5 out of 5 stars5/5Propaganda and the Public Mind Rating: 3 out of 5 stars3/5The Art of Libromancy: On Selling Books and Reading Books in the Twenty-first Century Rating: 5 out of 5 stars5/5The Beauty Myth: How Images of Beauty Are Used Against Women Rating: 4 out of 5 stars4/5The Electric Kool-Aid Acid Test Rating: 4 out of 5 stars4/5The Gamer's Bucket List: The 50 Video Games to Play Before You Die Rating: 4 out of 5 stars4/5Laurel Canyon: The Inside Story of Rock-and-Roll's Legendary Neighborhood Rating: 4 out of 5 stars4/5Encyclopedia Gothica Rating: 4 out of 5 stars4/5
Reviews for Decoding Advertisements
Rating: 3 out of 5 stars
3/5
6 ratings0 reviews