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    How to Be a Spin Doctor
    Unavailable
    How to Be a Spin Doctor
    Unavailable
    How to Be a Spin Doctor
    Ebook230 pages4 hours

    How to Be a Spin Doctor

    By Paul Richards

    ()

    Currently unavailable

    Currently unavailable

    About this ebook

    Spin doctors are seldom out of the news for long. But who really understands what 'spin' is, or what spin doctors do? The media has moved on from a world where press officers carried piles of newspapers to the office each morning, when Twitter was what birds did and mobile phones were the size of bread loaves. Thank goodness Paul Richards is here to explain spin doctoring in a digital world.

    Essential reading for anyone who wants a career in communications or is intrigued by what keeps the cogs turning behind Parliament, How to Be a Spin Doctor covers all the essential skills, such as:

    Snagging positive media coverage

    Creating eye-catching news releases and photo opportunities

    Avoiding the endless traps set by journalists

    Paul Richards challenges the increasingly negative connotations of spin, arguing that it is neither a dishonourable practice nor a new one; it's simply the most practical way to convey information or make a point. The truth of the matter is that the spin doctor's trade secrets can be useful to anyone trying to promote a company, client or cause: to protect reputations, get messages across and win public support. So it's time to start reading and get spinning.

    LanguageEnglish
    PublisherBiteback Publishing
    Release dateJun 2, 2016
    ISBN9781785900778
    Unavailable
    How to Be a Spin Doctor
    Author

    Paul Richards

    Paul Richards was born in Brisbane and taught by an education system that ignored the Aboriginal and Torres Strait Islander history of Queensland.As a law student, he wrote and directed in radical amateur theatre, which led to a chance meeting in 1968 with a powerful Nunukul family who educated him in that hidden history of Queensland.Their revelations of the appalling treatment of Indigenous people caused him to engage in a career spanning half a century in the pursuit of their civil rights and land rights. Initially, he assisted the Brisbane Tribal Council, black theatre and the Black Panther Party. That led to an involvement in the foundation of the Aboriginal Legal Service in 1972.In the following years he provided legal advice and representation to Indigenous people throughout Queensland in many aspects of the legal system. The later years of his career involved the pursuit of native title rights, which gave some recognition and rights to the First Nations of Queensland.Retiring in 2015, he then began recording these significant stories of his experience in those battles.

    Read more from Paul Richards

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