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    The Copywriter’s Handbook: Words that Win Sales
    The Copywriter’s Handbook: Words that Win Sales
    The Copywriter’s Handbook: Words that Win Sales
    Ebook371 pages1 hour

    The Copywriter’s Handbook: Words that Win Sales

    By Desmond Gahan

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    About this ebook

    Copywriting is one of the most essential elements of effective online marketing. Copywriting is the art and science of strategically delivering words (whether written or spoken) that get people to take some form of action. Copywriters are some of the highest-paid writers in the world.

    Copywriting is the act of writing text for the purpose of advertising or other forms of marketing. The product, called copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.

    Copywriters help create billboards, brochures, catalogs, jingle lyrics, magazine and newspaper advertisements, sales letters and other direct mail, scripts for television or radio commercials, taglines, white papers and other marketing communications.

    They are generally known as website content writers if their work appears mostly on the Internet. A content writer helps create online advertisements, web pages, email newsletters, blog posts and social media.

    Cross discipline copywriters who look at the wider context of their work are called digital copywriters. The distinction is that these individuals consider the mechanics of the user journey, the external links that are included in the copy for search engine optimisation and are highly focussed towards creating online sales and dealing with technical issues such as bounce rate.

    • Advertising agencies usually employ copywriters as part of a creative team in which they are partnered with art directors. The copywriter writes text or script for an advertisement, based largely on information obtained from the client. The art director is responsible for visual aspects of the advertisement and, particularly in the case of print work, may oversee production. Either member of the team can come up with the overall idea (typically referred to as the concept) and the process of collaboration often improves the work.
    • Copywriting agencies combine copywriting with a range of editorial and associated services that may include positioning and messaging consulting, social media, search engine optimization, developmental editing, copy editing, proofreading, fact checking, layout and design. The clients are usually large corporations.
    LanguageEnglish
    PublisherSepharial
    Release dateJul 9, 2017
    ISBN9781386836636
    The Copywriter’s Handbook: Words that Win Sales
    Author

    Desmond Gahan

    Desmond Gahan BA., (Dip. Applied Psychology) is the author and publisher of many non fiction books. His special area is psychology and psychopathology. He lives in Dublin Ireland.

    Read more from Desmond Gahan

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      Book preview

      The Copywriter’s Handbook - Desmond Gahan

      The Publisher has strived to be as accurate and complete as possible in the creation of this report, notwithstanding the fact that he does not warrant or represent at any time that the contents within are accurate due to the rapidly changing nature of the Internet.

      ––––––––

      While all attempts have been made to verify information provided in this publication, the Publisher assumes no responsibility for errors, omissions, or contrary interpretation of the subject matter herein. Any perceived slights of specific persons, peoples, or organizations are unintentional.

      ––––––––

      In practical advice books, like anything else in life, there are no guarantees of income made. Readers are cautioned to reply on their own judgment about their individual circumstances to act accordingly.

      ––––––––

      This book is not intended for use as a source of legal, business, accounting or financial advice. All readers are advised to seek services of competent professionals in legal, business, accounting and finance fields.

      ––––––––

      You are encouraged to print this book for easy reading.

      TABLE OF CONTENTS

      Foreword. 3.

      ––––––––

      Chapter 1:

      Marketable Words

      -The Core Files. 5.

      ––––––––

      Chapter 2:

      Opening Essentials. 32.

      ––––––––

      Chapter 3:

      The Bullet Point Files. 47.

      ––––––––

      Chapter 4:

      Handling Objections. 66.

      ––––––––

      Chapter 5:

      Conversion Boosters. 85.

      ––––––––

      Chapter 6:

      Powerful Closers. 90.

      ––––––––

      Chapter 7:

      Article Templates. 102.

      ––––––––

      Wrapping Up. 136.

      FOREWORD

      ––––––––

      In our everyday conversations, words have played an important role in the expression of emotions and desire.

      Words also have the ability to affect the emotions of others. It can ignite emotions such as anger, fear, jealousy, joy, lust, greed, and even love.

      Surprising enough, even the most seasoned marketers overlook the most powerful element in any business. This element is usually determines the make or break between a mediocre and an outstanding business.

      ––––––––

      This element is known as Marketable Words.

      ––––––––

      This book will uncover its secrets to help you inspire your customers to take action and create the results you desire.

      The Definitive Encyclopedia Of Marketable Words

      The Ultimate Copywriter's Companion - Paint A

      - 4 -

      Dream, Sell Your Ideas And Market Your Message

      ––––––––

      With A Thousand Words That Sell!

      ––––––––

      C:\Users\Dell\Desktop\Body Language in selling bristol.png

      It ain’t only words that make a sale

      - 5 -

      Chapter 1:

      Marketable Words – The Core Files

      Synopsis

      The core files of Marketable Words are a compilation of the greatest marketing sentences used by top tier copywriters and marketers to literally hypnotize their audiences into doing their bidding.

      ––––––––

      With this huge vault, you will be given everything you need to create compelling saleslettters, offers and content for your followers. Without further ado, here it is:

      Xxxxxx (wherever used) = Company/Product/website name

      ––––––––

      You WILL Generate A Consistent Stream of Hungry, Targeted, and Responsive Double Opt-in Leads, On Auto-Pilot ... Even if you're Stripped Naked, Dipped in Honey, Covered In Feathers, Stuffed In A Box & Dropped Into A Corn Field in The Middle of Iowa!

      ––––––––

      STOP! EVERYTHING ELSE YOU’RE DOING RIGHT NOW! I urge you to lock the door... take the phone off the hook...shut down your email and instant messenger...grab your favorite beverage and study every single word of this message - because it's just that important! These Are Real

      - 6 -

      Life Examples & will change your life forever in a Multi MILLIONAIRE

      THE TRUTH IS STRANGER THAN FICTION...

      A Completely Different Approach To Building a Business Took Me From Broke To $2,500 A Day, Working Only Part-Time – And I'm Convinced Anybody Can Copy What I'm Doing No Matter What Business You're Trying to Build, Once You Let Me Teach You For FREE!!

      ––––––––

      You DO NOT NEED One Single Ounce of Experience To Do What I Am Doing ... Not An Ounce ... Because I Am Giving You MY PERSONAL Success Blueprint.

      ––––––––

      Dump Your Job And Work From Home On Your Schedule to Make Over $ 1, 73,506 Monthly On AutoPilot!!!

      ––––––––

      Be Your Own Boss ... Aren't you sick of that boss who is always hovering over you, watching your every move? Wouldn't it be nice if you could call the shots and make money doing it?

      ––––––––

      Raj, An Office Executive fulfilled his dream of owning a home at the age of 26...

      Deepesh, an arts graduate is earning in 5 digits without the need to migrate from his home in a Small Indian Town...

      - 7 -

      Saritha, a housewife is taking care of her baby and at the same time helping her husband with some extra Income...

      Do they have anything common?

      NOTHING, Except that they did Simple things in a Different way. They used the Internet, The Anywhere Available, Anytime Accessible Online Platform. Today there are millions of success stories like these.

      If you really want to make your life better, want to care about your family, then Read On To See How You Can Make Everyone Begging You To Share Your Little Secret! Or otherwise leave this page, don't waste your time here & go to any Gurus who make false promises that you will be rich overnight Or do your traditional business or job.

      ––––––––

      The Real Money Making Ideas That Only 3% of The Wealthiest Internet Money Maker Knows! ...

      ––––––––

      The Amazing Money Making Secrets of A 28 Year Old Internet Millionaire Who Breaks His 6 Years Silence On How He's Made Millions on The Internet.

      ––––––––

      How to Become Rich...

      When you study all the successful people in the world today, you will find that most self-made millionaires own their own business. Working for someone will leave you just over broke.

      - 8 -

      This is the website your boss doesn't want you to read...

      Do Nothing - Make Money!

      ––––––––

      Hello Fellow Marketers: Today I am going to show you a site that will knock your socks off and make you ask yourself..... Why haven't I joined this already?

      ––––––––

      The Symptoms...

      If you have any of these symptoms, see a High Income Specialist right away.

      -You've been in your company for two or more years and still have NO MONEY left at the end of the month. -Your check resembles that of a 40-50 hour work week on your last job.

      -Your business is costing you money every month.

      -People seem to be leaving your team faster than they are joining it.

      -You spend a lot of time in hotel lobbies and restaurants waiting for prospects who don't show up.

      -Your family and friends hate to see you coming because they think you’re going to try and involve them.

      -You get frustrated at the company because you never are one of the elite being recognized for your accomplishment -You've spent a fortune on advertising and don't have any sales, clients or distributors to show for it!

      -Your spouse is beginning to resent your 'money making venture' because it is costing you more than you make.

      ––––––––

      - 9 -

      -Your accountant is telling you that you should probably cash in your chips and just look forward to retirement from your real job.

      ––––––––

      THE SECRET TO SUCCESS - We cause our own failure when we fail to become a part of a supportive team.

      ––––––––

      Where else are you going to find a money-making machine that actually Does All the Work for You? And not only that. Teaches You All the Tricks of the trade while you Make Money Fast?

      ––––––––

      Part-time or Full-time work. Learn how to parlay as few as five hours a week into a full-time income without interfering with your current job, profession or career. This NEW Free Home Business system shows you how.

      Truth about matrices

      What you need is not just a Forced Matrix, but also a Forced Team Support and a Forced Refer System

      ––––––––

      19. FREE: xxxxxx Marketing System -Learn To Spin Your Own World Wide Web & Generate Endless Leads & Cash Flow Today.

      - 10 -

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