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    Content Everywhere: Strategy and Structure For Future-Ready Content
    Unavailable
    Content Everywhere: Strategy and Structure For Future-Ready Content
    Unavailable
    Content Everywhere: Strategy and Structure For Future-Ready Content
    Ebook434 pages4 hours

    Content Everywhere: Strategy and Structure For Future-Ready Content

    By Sara Wachter-Boettcher

    4/5

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    Currently unavailable

    Currently unavailable

    About this ebook

    Care about content? Better copy isn't enough. As devices and channels multiply—and as users expect to relate, share, and shift information quickly—we need content that can go more places, more easily. Content Everywhere will help you stop creating fixed, single-purpose content and start making it more future-ready, flexible, reusable, manageable, and meaningful wherever it needs to go.

    LanguageEnglish
    PublisherRosenfeld Media
    Release dateDec 12, 2012
    ISBN9781933820903
    Unavailable
    Content Everywhere: Strategy and Structure For Future-Ready Content

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    • 4/5
      I liked this a lot. Wachter-Boettcher walks you through some basic steps about analyzing the mass of your content and trying to find that "just right" level of detail (although in many cases we have to do this before we know what all we are going to need in terms of content). She encourages building bridges between the technical team and the CME's. And then she also argues for building some structure into our content with the hope that we can then use it in API's. (All the more reason to use LibraryThing!)The weakness here is that it can be difficult to apply... in my situation, we have a ton of content, very disparate (university), and some amount of system lock-in (resource constrained, like all organizations). But contemplation is the first step, and this little book will be one more nudge in that direction.