Everand Logo

Welcome to Everand!

  • Discover millions of ebooks, audiobooks, and so much more with a free trial

    Only $11.99/month after trial. Cancel anytime.

    Unavailable
    Search Analytics for Your Site: Conversations with Your Customers
    Unavailable
    Search Analytics for Your Site: Conversations with Your Customers
    Unavailable
    Search Analytics for Your Site: Conversations with Your Customers
    Ebook367 pages4 hours

    Search Analytics for Your Site: Conversations with Your Customers

    By Louis Rosenfeld

    ()

    Currently unavailable

    Currently unavailable

    About this ebook

    Any organization that has a searchable web site or intranet is sitting on top of hugely valuable and usually under-exploited data: logs that capture what users are searching for, how often each query was searched, and how many results each query retrieved. Search queries are gold: they are real data that show us exactly what users are searching for in their own words. This book shows you how to use search analytics to carry on a conversation with your customers: listen to and understand their needs, and improve your content, navigation and search performance to meet those needs.

    LanguageEnglish
    PublisherRosenfeld Media
    Release dateJul 6, 2011
    ISBN9781933820040
    Unavailable
    Search Analytics for Your Site: Conversations with Your Customers

    Read more from Louis Rosenfeld

    Related to Search Analytics for Your Site

    Related ebooks

    Internet & Web For You

    View More
    View More

    Related podcast episodes

    Related articles

    • Article

      Internet Search Engines

      Sep 3, 2020

      Internet Search Engines
      3 min read

    • Article

      Q&A

      May 1, 2023

      Describe the capability that companies like Netflix, UPS, Amazon and Caesars Entertainment have in common. These are all leading firms in their industries with respect to leveraging analytics as a source of competitive advantage. We now have so much

      7 min read

    • Article

      Investigating with AI

      Jan 4, 2024

      Investigating with AI
      3 min read

    • Article

      Family History In The AI Era

      Apr 12, 2024

      Family History In The AI Era
      7 min read

    • Article

      Magnus’ Marketing Minute

      Aug 1, 2022

      Michael Magnus is an advertising professional who supports the growth of the leather industry through his marketing agency, Magnus Opus. Among his client partnerships are Silver Creek Leather Co., manufacturers of Realeather® Crafts and Lace, and Jim

      5 min read

    • Article

      Too Much Information!

      Oct 7, 2021

      Too Much Information!
      3 min read

    • Article

      Search Engine Success

      Dec 24, 2020

      Search Engine Success
      4 min read

    • Article

      Questions for Angela Zutavern, Machine Intelligence Expert, Booz Allen Hamilton

      Jan 1, 2018

      You believe that the world of leadership has hit an inflection point. How so? As useful as popular mental models and heuristics are, machine models now outstrip human performance in about half of the portfolio of cognitive tasks. Going forward, we wi

      6 min read

    • Article

      “If This Month’s Useless Metric Is 10% Higher Than Last Month’s Useless Metric, It’s Still Useless”

      Feb 10, 2022

      Last month I wrote about making sure your website measures up from a technical point of view. This time I want to look at some of the other important metrics, and in particular how to measure your website’s effectiveness. There isn’t a one-size-fits-

      9 min read

    • Article

      ChatGPT Masterclass Make AI Work For You

      Mar 4, 2024

      ChatGPT is a splendid time sink, letting you plot out horror movies starring Michael Stipe and Kylie Minogue, or practically anything else you can dream up. But it’s a lot more than a plaything to pass a tea break with. OpenAI’s chatbot has a series

      14 min read

    • Article

      The Biggest Lies About Work

      Sep 1, 2019

      You have said that for leaders, having a great plan in place is no longer the route to success. What is the better approach? The problem with plans in today’s world is that, by the time you’ve figured out how to put them into action, the world has al

      6 min read

    • Article

      Questions for Iris Bohnet, Professor, Harvard Kennedy School

      Sep 1, 2017

      There is some disagreement about the ‘business case’ for gender equality. What is your take on it? The disagreement is justified. The focus to date has largely been on the diversity of corporate boards and senior management teams, and the problem is,

      6 min read

    • Article

      Making Inclusion Part of the Next Normal

      Sep 1, 2020

      While well-intentioned, research shows that anti-bias programs rarely deliver. What are organizations getting wrong when it comes to this kind of training? So much! The kind of bias training that has been the industry standard for the past decade is

      7 min read

    • Article

      Small Data

      Oct 8, 2022

      Small Data
      3 min read

    • Article

      Finding Your Data

      Sep 9, 2019

      Finding Your Data
      4 min read

    • Article

      Refresh your RÉSUMÉ

      Jul 11, 2021

      Refresh your RÉSUMÉ
      2 min read

    • Article

      Refresh your RÉSUMÉ

      Jul 4, 2021

      Refresh your RÉSUMÉ
      2 min read

    • Article

      The Future Of Cannabis Data

      Jan 10, 2024

      The Future Of Cannabis Data
      3 min read

    • Article

      A Changing Working World

      Dec 23, 2018

      Globalisation, technology and industries are developing so rapidly that what worked in the past won’t necessarily work tomorrow. This is particularly relevant in facilities management, which is at the forefront of workplace change. Love it or hate it

      5 min read

    • Article

      The Key Tactics Of Local SEO

      Jan 20, 2022

      The Key Tactics Of Local SEO
      2 min read

    • Article

      Time To Put AI To The Test

      Apr 18, 2023

      I believe we are at a pivotal moment in history. In November 2022, OpenAI, funded by Microsoft among others, launched ChatGPT. The uptake was immediate, and adoption was profound. As of January 2023, there were more than 13 million daily visitors and

      2 min read

    • Article

      STAYING the COURSE

      Apr 25, 2023

      STAYING the COURSE
      6 min read

    Reviews for Search Analytics for Your Site

    0 ratings

    0 ratings0 reviews

    What did you think?

    Tap to rate

    Review must be at least 10 words