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The User's Journey: Storymapping Products That People Love
By Donna Lichaw
Rating: 4 out of 5 stars
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About this ebook
Like a good story, successful design is a series of engaging moments structured over time. The User’s Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a “story first” approach can transform your product, feature, landing page, flow, campaign, content, or product strategy.
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Author
Donna Lichaw
DONNA LICHAW is an executive coach, keynote speaker, and author of the bestselling book, The User’s Journey: Storymapping Products That People Love. Her mission is to help unconventional leaders transform their impact so that they can effect positive change in the world. Donna works with superheroes and teams of superheroes at companies like Google, Disney, Twitter, Microsoft, Mailchimp, and Adobe, as well as a plethora of startups and nonprofits. She has been on the adjunct faculty at New York University, Northwestern University, Parsons School of Design, and the School of Visual Arts. When she’s not working, you can find her hanging out in Brooklyn, NY, with her partner, Erica, superkids, Max and Micah, and superdog, Ralph.
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