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    The Big Book of eBay: How Start an eBay Business, and Make Money Selling Online
    The Big Book of eBay: How Start an eBay Business, and Make Money Selling Online
    The Big Book of eBay: How Start an eBay Business, and Make Money Selling Online
    Ebook106 pages1 hour

    The Big Book of eBay: How Start an eBay Business, and Make Money Selling Online

    By Nick Vulich

    ()

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    About this ebook

    Do you want to make more money selling on eBay?


     

    Do you ever find yourself looking at successful sellers on eBay and thinking –


    • They know something I don't.

    • They've probably got some inside connection that lets them get products cheaper than I ever could.

    • They've already got the market sewed up; there's not any business left for me.

    Have you ever told yourself -


    • If I had a little more money, I could buy the inventory I need to make a killing on eBay.

    • If I had a little more time, I'd be able to list enough items to be successful.

    • If I had a little more information, I could pick a killer product that would make me a million dollars selling on eBay.

    Sounds crazy, doesn't it?


    The Big Book of eBay tells it like it is.

    There's no hype, no BS, and no false promises. The Big Book of eBay discusses the new eBay Seller Standards, and how they affect you. It covers the problems eBay sellers encounter choosing which products to sell, how to keep accurate records, and how to ship items inexpensively and efficiently. 
     

    Learn how to -


    • Plan for success

    • Choose a niche

    • Ship like a pro

    • Sell international

    • Track your income and expenses


    (This book is a revised version of my earlier book, eBay 2015: 5 Moves You Need to Make Today to Sell More Stuff on eBay. It has been rewritten, and updated, so it contains the most current information about how to sell on eBay.)

    LanguageEnglish
    PublisherNick Vulich
    Release dateSep 3, 2017
    ISBN9781386460237
    The Big Book of eBay: How Start an eBay Business, and Make Money Selling Online

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      Book preview

      The Big Book of eBay - Nick Vulich

      The Big Book of eBay

      How Start an eBay Business, and Make Money Selling Online

      Copyright © 2015 by Nick Vulich

      Want to know about Nick’s new book releases? Join our mailing list.

      Interested in being notified when Nick releases his next book? Click here to join our mailing list. We promise not to send any spam, or unwanted emails.  The only thing you will receive is news about Nick’s new book releases, and occasional specials we are offering.

      Don’t look at your business as just an eBay business. Think of your business as an online retailer.  Your advertising and marketing efforts need to be relevant to your customers, with the same branding and you have to use multiple platforms.  

      Lauren Lerner,

      Lauren’s Fab Finds

      Table of Contents

      ––––––––

      Table of Contents

      Read this first

      Seller Standards – Are You Meeting Them

      Why listen to me?

      How to Determine Which Items Really Sell on eBay

      Example 1 – Using Advanced Search

      Example 2 – Using Advanced Search

      Use Advanced Search to Create Better Selling Listings

      Email Marketing for Your eBay Business

      Getting started with email

      Creating an email list with Mail Chimp

      Create Your First Email Campaign

      Social Media Marketing for eBay Sellers

      Social Media by the Numbers

      Facebook

      Twitter

      Interview with Lauren Lerner

      Interview with Cameron Loughlin

      Use Kickstarter to Fund and Grow Your Business

      Interview with Grant Hanson

      Top 10 Tips to grow your eBay Business

      Bonus Excerpt

      If you enjoyed this book

      Read this first

      PORTIONS OF THIS BOOK were originally published as eBay 2014. This edition has been completely rewritten and revised to reflect the newest information available about selling on eBay. If you purchased a previous version of this book, over eighty percent of the information in this book is new to this volume.

      .................

      Many of you are probably asking—why change the name from eBay 2014, and why update the information in the book. After all, it’s only been published for a year. How much could change in that short period of time?

      Internet time moves much quicker than time in the ordinary world. eBay time moves even quicker. The site is constantly updating its look, its feel, and its policies.

      Just today (September 30, 2014) eBay divulged they are dividing the company into two separate units—eBay and PayPal. To the delight of many eBay sellers, they also announced John Donahoe is being replaced as CEO of eBay. (For a lot of sellers the announcement came as an early Christmas present; for other sellers it came several years too late to do them any good.)

      The focus for most sellers right now is to stay in compliance with eBay’s new seller standards. The Fall Seller Update for 2014 was a real bear this year, and it knocked sellers for a loop. The biggest change is the way eBay evaluates sellers. Instead of evaluating seller performance based strictly on buyer feedback, they now evaluate sellers based upon their defect rate.

      I’ll cover seller defects in more detail in the next section of this book. For now, I’m going to give a short list of actions that can trigger a seller defect.

      If a buyer leaves a 1, 2, or 3 rating for item as described.

      A detailed seller rating of one for shipping time.

      Receiving a negative or neutral feedback.

      Any request to return an item that implies the item is not as described.

      A seller opening an eBay or PayPal Money Back Guarantee for an item.

      A seller cancelled transaction for any reason.

      If a seller has too many defects in either a three month or twelve month period (depending upon how they’re evaluated) eBay can restrict or revoke your selling privileges.

      I’m writing this in September of 2014—the first month for the new seller rating system, and several eBay blogs are already recounting stories of long time Power Sellers and Top Rated Sellers who have had their selling privileges revoked or restricted. Many of these sellers mention that until the new policies went into effect they were compliant with eBay’s selling standards and enjoyed Five Star Feedback. The few letters I’ve seen from eBay, mention the seller is no longer allowed to sell on eBay, but they should still feel free to make purchases.

      It seems sort of Dr. Jekyll and Mr. Hyde like—We don’t want you to sell on eBay any more, but, oh—by the way feel free to spend your money, and buy stuff.

      Seller Standards – Are You Meeting Them

      BEGINNING IN SEPTEMBER of 2014 eBay implemented a new set of standards that sellers are expected to meet.

      The crazy part is sellers with Five Star Feedback can be penalized or have their selling privileges restricted or revoked if they run afoul of certain standards.

      How can this be, you ask? Let’s look at a few scenarios.

      Many sellers offer their product line across multiple platforms. Some sellers use software or apps to sync all of their items, sales, inventory changes, etc. Other sellers attempt to go it alone and make the changes themselves.

      Suppose something goes wrong.

      You make an error, or maybe you forget to take an item down after it sells. Your automated app allows something to slide by. Now suppose an item sells, and you need to cancel the sale because you’re out of inventory.

      That’s a penalty shot under the terms of eBay’s new seller standards.

      Suppose a customer contacts you to say they don’t want to complete a transaction. If you initiate the return eBay considers it a seller issue and you are penalized with a seller defect. As a result of the new seller standards you are forced to choose between offering good customer service, or telling customers, Sorry. I’d like to help, but you need to contact eBay to get the ball rolling.

      Think it can’t happen?

      About a year ago I imported nearly ten thousand items from my Amazon store into my eBay store using an export service. Somehow several hundred previously sold items came along for the ride. That product import sparked a year-long battle in which I ended up cancelling seventeen transactions, making excuses and apologizing to way too many buyers, and very nearly getting my butt kicked off of eBay.

      The new seller standards don’t go into effect until August, but they reach back up to one year for data to enforce those standards. As a result, I stand a very real chance of losing my Top Rated Seller status or having my ability to sell on eBay restricted for infractions that happened well before the new policy went into effect.

      And, the most frustrating part is I have nearly 19,000 positive feedbacks with no negative or neutral feedbacks. My DSR rating for the last ninety days is 5.0 out of 5.0. The only thing that’s changed is eBay’s decision to evaluate sellers based on a

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