Ahente 3.0: Closing Techniques Sales Pros Use
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About this ebook
Ahente 3.0 is a the third book in the Ahente series. It presents 20 of the most powerful closing techniques used by successful sales professionals in the country. Each one is thoroughly discussed and enriched by examples of actual seller-and-buyer conversations culled from professional encounters and experiences disclosed by topnotch sellers in the country.
While it can be argued (and rightfully so!) that closing will happen naturally if the initial stages of prospecting, approach, and presentation are performed masterfully, the skill of closing becomes critical as some concerns might still arise towards the tail end of the selling situation. In other words, mastery of each stage of the sales process is a must for the ahente to be successful in the very challenging world of selling.
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Ahente 3.0 - Emmanuel N. Santos
PREFACE
First of all, I would like to thank the thousands of people who supported my two bestselling books: Ahente: A Sales Professional’s Handbook and Ahente 2.0: 21 Tips to Deliver Powerful Sales Presentations. Until now, I am still amazed by the number of readers who shelled out hard-earned money to purchase the book. I hope it was worth your investment.
The intention of the Ahente series is to impart tried-and-tested practices in selling. It is, for the most part, based on personal experiences and the nuggets of wisdom unselfishly shared by successful sales professionals.
Ahente 3.0: Closing Techniques Sales Pros Use is the third installment in the Ahente series. It focuses on the last stage in the sales process which is Closing the Sale.
Let me make a point. While a lot of importance has been placed in this sales activity, I consider this as something that should happen naturally if the ahente did a good job of selecting and qualifying his prospects, impressing the customer with his approach, delivering a convincing presentation, and professionally handling all objections. However, the majority of salespersons are still in the process of enhancing their skills. As a consequence, buyers are still left undecided. In this situation, proficiency in using the various closing techniques becomes crucial in consummating the transaction.
This book is composed of two parts. Part One deals with Pre-Closing Essentials.
It discusses tips on what the ahente should develop for a worry-free closing experience. Part Two tackles twenty closing techniques used by sales professionals. Each closing method is discussed at length. Scenarios that are for the most part, based on actual sales experiences, are presented to hasten the understanding of the closing techniques.
PART ONE
PRE-CLOSING ESSENTIALS
YOUR ATTITUDE:
The best preperation for good work tomorrow is good work today.
Elbert Hubbard
Spectacular achievement is always preceded by spectacular preparation.
Robert H. Schuller
I run on the road, long before I dance under the lights.
Muhammad Ali
PRE-CLOSING ESSENTIALS
Closing the sale should be the easiest step in the sales process. And it is! But you need to hone your selling skills, master the science of prospecting, learn how to professionally approach your prospect, deliver a powerful sales presentation, handle objections convincingly, and use the appropriate closing technique. The key words are Practice, Preparation, and Patience—lots of it!
Let us focus first on the pre-closing essentials. Here are seven tips to prepare you for a stress-free closing experience.
1. Make sure that your prospects are qualified. Before you set up an appointment with a potential buyer, be sure that they conform to each of the following characteristics:
a. They are reasonably approachable
b. They can make the decision to buy
c. They need your product
d. They are able to pay
e. They are eligible to buy
As indicated above, make sure that your prospective buyers are reasonably approachable. This means getting accurate phone numbers and other contact details. In addition, they have to be open to the idea of meeting with you personally. Moreover, it is crucial to determine if they are in the position to make the purchase decision. A lot of ahentes have wasted time and effort presenting the product to the buyer only to find out that the approval of other people (e.g. spouse, higher authorities) was needed before they could acquire the product. In both cases, a decision can still be made in your favor. That is, if they have a need for your product.
Prospects oftentimes pose a challenge for sellers. But if they believe that your product is essential in improving their present condition (e.g. investment needs, old unreliable vehicle, no place to live, etc.) and are at the same time financially capable, then they will go for it. But be sure to effectively walk them through the process. This is why you need to work on your presentation skills and on your ability to answer questions convincingly and to handle objections well.
Some products require the prospect to take out a loan from banks and other financial institutions before they can acquire the product. This situation is true for instance, in the automotive and real estate industry. In this case, the buyer should qualify for financing. This is what is meant by being eligible to buy. Ahentes belonging to these industries include this requirement urgently when sourcing for prospects.
2. Be sensitive to buying signals. A good ahente is observant. The moment he sees the client, he immediately activates his keen sense of observation and looks for buying signals. Basically, these indications to buy are of two types: verbal and nonverbal.
a. Verbal Buying Signals
i. Positive statements (I believe that is just what we need!
)
ii. Asking questions (By the way, does it come in blue?
)
iii. Making suggestions (It would be better if you had longer payment terms.
)
iv. Expressing concerns (That is all good. But I need to check my finances first.
)
b. Nonverbal Signals
i. Head nodding as