Your CEO Succession Playbook: How to Pass the Torch So Everyone Wins
By Natalie Michael and Brian Conlin
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About this ebook
You’ve heard it before: 50% of all CEO succession attempts fail. Which means 50% must succeed! Learn from leaders who beat the odds in Your CEO Succession Playbook.
For Boards and transitioning CEOs, consider this book your strategic companion from the start of the process right through to the hand-off, and discover how to address common concerns along the way. Learn why a CEO should start a conversation about succession planning early, even if they have no intention of leaving their role anytime soon. Stay above the fray by mitigating and managing power plays. And understand how to build a practical framework to help the departing CEO start a new life chapter that moves from success to significance.
Your CEO Succession Playbook is a 6-phase game plan for each step in the CEO succession process, one that doesn’t require you to work harder and faster, but rather more intentionally. With these strategies, you will build trust, avoid politics, and gain confidence in your leadership pipeline.
Among dozens of tactics and a suite of tools, you will get:
— A practical strategy for introducing the topic of CEO succession to your Board without prematurely accelerating succession;
— A CEO success profile that you can use to benchmark candidates;
— A model for determining who has the potential to be the next CEO;
— Strategies for how to best develop future CEOs;
— Advice on how to minimize ego-plays and power struggles and avoid “survival of the fittest” politics;
— Communication samples and tips for each of the 6 key phases;
— Leadership insights that distinguish who you need to be as a leader to build trust;
— Self-coaching questions to help you do what’s right for your business.
Natalie Michael
Natalie Michael has worked in private practice developing executives for the last fifteen years. Whether as an executive coach, CEO forum chair or succession management consultant, her main goal is to help companies identify and develop executive potential. She has coached hundreds of executives, from Canada to Africa to New Zealand, with clients ranging from Fortune 100 companies to entrepreneurial start-ups. Before turning to coaching and consulting, Natalie led organizations that won accolades such as best-managed company, fastest-growing company and top employer. In her personal time, she loves quiet mornings on her mat and hitting the trails with her family.
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Your CEO Succession Playbook - Natalie Michael
Praise for Your CEO Succession Playbook
The decision to name a new CEO is one of the most important a company can make. With this book in hand, though, you’ll be ready. Every CEO and board member should read it, heed its lessons, and put its tools into action.
Daniel H. Pink, author of Drive and To Sell Is Human
It’s hard enough to be a CEO, overseeing and guiding the complexities of the business. It’s harder still to gracefully and successfully hand the reins over to your next-in-line, so they too will thrive. This playbook shares a practical and well-designed suite of tools to give everyone involved the very best chance of success.
Michael Bungay Stanier, author of The Coaching Habit
CEOs often feel insecure and uncertain when their boards take the lead in succession planning (as boards should). Your CEO Succession Playbook will help CEOs get out in front and play their role in succession with finesse. This book beautifully illuminates the emotions under the surface of the succession process and suggests the mindsets and conversations the CEO can adopt to make it more successful and fulfilling.
Helen Handfield-Jones, Practice Lead, CEO Performance, WATSON; one of Canada’s foremost authorities on the subjects of CEO succession planning and CEO evaluation
The genius of this book is that its authors clearly demonstrate that the path to excellence as a CEO (and board member) is by integrating a succession process into the leadership patterns and practices of the current CEO, board members and management team. The book is not only a rich and reliable travel guide to mastering this challenging journey, but it presents well documented arguments that successful succession planning seamlessly integrates with successful CEO performance. Read this book to be a better CEO, read it to be a better board member, read it to be a better CEO candidate, read it to be a better business student.
Walt Sutton, entrepreneur, CEO, CEO coach and author of Leap of Strength and The Mingus Parchment
"Your CEO Succession Playbook should be on any CEO’s bookshelf. It hits all the key issues, from big-picture to little picture. It asks the important questions... and ones that go beyond your last day of work... like, ‘Is there life after being a CEO?’ This companion gets your head in a good place and provides the tools you’ll need to meet all your transition objectives."
Mark Goodale, Co-founder, Morrisey Goodale LLC, a management consulting firm to the AEC industry
A must-read for boards and CEOs—the most valuable resource I have read on the topic. It reminds us that culture and relationships are at the heart of a successful CEO transition.
Stuart Suls, President and CEO, Mr. Lube Canada
"Your CEO Succession Playbook is a remarkable resource that offers CEOs an impressive set of practical tools for executing the CEO succession management process. Unique in its focus on CEO incumbents and their specific needs and concerns throughout the process, this book offers a comprehensive yet incredibly accessible approach for CEOs to work collaboratively with their board members, succession committee, executive team members, senior HR leaders, and other critical stakeholders. Your CEO Succession Playbook is an indispensable resource for CEO succession management that will aptly serve CEO incumbents for many years to come."
Kevin Groves, Associate Professor of Organizational Theory and Management, Pepperdine University, and author of Winning Strategies
A compelling read, and a must for all business leaders. While targeted at current CEOs the book is so appropriate for board directors and any prospective CEOs. A first that deals with how to make succession planning a success. I recommend this superb toolkit as a prerequisite to ensuring sound business continuity!
Anthony Ariganello, CPHR, FCPA, FCGA, ICD.D, President and CEO CPHR BC-YK and Canada
This is essential reading for those committed to a successful CEO transition. It shifts the conversation from, ‘What do I need to do to get CEO succession right?’ to ‘Who do I need to be as a leader to do this well, and avoid nasty politics?’
Kathryn Young, Partner, Canada, Boyden Executive Search
The book is founded on an assumption I use often, and that is that all CEOS are temporary, yet the companies they work for are enduring. Given this reality, a CEO’s ultimate job is to make the company better for the time they are there, yet their legacy comes from developing the future CEO and setting them up for success. This book provides the tools and leadership insights CEOs and boards need to build a legacy around developing future CEOs, and by doing so they will build a more successful business today.
Mark Blucher, President and CEO, Insurance Corporation of British Columbia
Ignoring the certainty that you will one day leave your CEO position does great harm, to your organization, its people and its customers. The inevitable rumors, speculation and rivalry can quickly negate years of blood sweat and tears you have invested in the business. This is easy to avoid. Simply implement the practical ideas in this fantastic book, without delay. And in the process, leave your legacy intact.
Colin Gautrey, Executive Coach and author of Influential Leadership: A Leader’s Guide to Getting Things Done
A valuable addition to the repertoire on CEO transitions. This book is a compendium of latest thinking on CEO succession, put into a practical framework. Written in a straightforward and practical manner, it provides CEOs with guidance, tools, and coaching on how to navigate through one of the most important yet personally difficult aspects of their tenure as CEO—preparing for a thoughtful transition.
Mathé Grenier, Senior Client Partner and member of Korn Ferry Global CEO Succession Practice
"Your CEO Succession Playbook provides a straightforward and practical guide to help CEOs, and their boards, prepare for their inevitable departures in timely and organized manners, and avoid the numerous pitfalls that surround the process. The book is particularly well-suited for the engineering/consulting industry, given the succession planning challenges so many firms face."
Paul Zofnass, President, Environmental Financial Consulting Group (EFCG), New York, a leading provider of business and financial management to the global AEC industry
"Your CEO Succession Playbook provides a succession process that creates a framework for a smooth transition in which all stakeholders win. I recommend this book to anyone who is involved in CEO succession."
George Melville, Chairman and Owner, Boston Pizza International Inc. and inductee into the BC Business Hall of Fame. Current Chancellor, Kwantlen Polytechnic University
The title of the book says it all—great succinct read with the advice, tools and resources to successfully manage perhaps the most critical succession in a company’s journey, that of the CEO.
Praveen Varshney, Director, Varshney Capital and entrepreneur, investor, long time member of Entrepreneur Organization (EO)
This book is more than a playbook: it’s a call to action. I want every CEO in Mackay CEO Forums to read it, develop others, and finish strong.
Nancy Mackay, Founder and CEO of MacKay CEO Forums, a peer group learning organization dedicated to building better leaders; co-author of The Talent Advantage
YOUR CEO SUCCESSION PLAYBOOK
title pageYour CEO Succession Playbook
Copyright © 2017 by Natalie Michael and Brian Conlin
All rights reserved. No part of this book may be reproduced, stored in a retrieval system or transmitted, in any form or by any means, without the prior written consent of the publisher or a licence from the Canadian Copyright Licensing Agency (Access Copyright). For a copyright licence, visit www.accesscopyright.ca or call toll free to 1-800-893-5777.
Trifold Publishing
Vancouver BC
www.YourCEOSuccessionPlaybook.com
Cataloguing data available from Library and Archives Canada
ISBN 978-0-9959958-0-2 (paperback)
ISBN 978-0-9959958-1-9 (ebook)
Produced by Page Two
www.pagetwostrategies.com
Cover and interior design by Peter Cocking
Ebook by Bright Wing Books www.brightwing.ca
This book is dedicated to all the CEOs who wake up every day and strive to make a positive difference in the world.
Contents
INTRODUCTION
1BE VISIONARY:
Plan for the Future
2BE PROACTIVE:
Benchmark the Role
3BE CURIOUS:
Identify Candidates
4BE RESULTS-ORIENTED:
Coach and Develop Others
5BE THOUGHTFUL:
Promote with Care
6BE SELF-AWARE:
Let Go and Move On
CONCLUSION: From Success to Significance
APPENDIX: CEOs Interviewed
References and Recommended Further Readings
Acknowledgements
INTRODUCTION
C EOS ON the whole are talented, highly motivated, suc- cessful individuals. They love a challenge and strive to achieve. But one area routinely gets swept under the rug: CEO succession.
Here are some facts. Despite the reality that every CEO will leave his or her job eventually, only two-thirds of companies have a formal CEO succession process in place. The real clincher: the majority of companies who have a CEO succession process are disappointed with the results (Björnberg and Feser, 2015).
This prompts the question: why do CEOs tolerate such dismal results at the end of their tenure? Obviously, if you are reading this book, you don’t want this to happen to you! This book will help you beat the odds.
In this book we will get you ready to design and implement a CEO succession process that draws out the potential in others and leads to lasting high performance in your business. If you have attempted this before, we will show you there is a better way—one that doesn’t require you to work harder and faster but, rather, more intentionally.
This book will tune your political radar so that instead of getting bogged down by the politics that often derail the CEO succession process, you can adapt your leadership approach and style to avoid political pitfalls. If you’re not careful, CEO succession can quickly become the survival of the fittest
as people make ego plays and compete for status and power. This can happen fast, leaving you wondering: what just happened here? Consider this book your strategic companion from the start of the process right through to the hand-off, making sure you stay above the fray.
In addition to helping you achieve a smooth hand-off, this book will help you figure out what to do next. We address the big question: is there life after being a CEO? In short, the answer is yes! We will give you valuable insights and practical strategies to help you start your new life chapter and avoid jumping into your next thing
in a knee-jerk reaction. Ultimately, we hope this book provides you with a game plan to pass your torch so that everyone wins.
How This Book Came to Be
We first had the idea for this book over a smoothie at the Fairmont Waterfront Hotel in Vancouver, Canada. We were perplexed: why are all the reports on the topic of CEO succession so depressing? Do all CEOs do such a bad job at this? There must be some success stories, surely, we thought. This was the start of our mission.
We interviewed thirty-two CEOs, many of whom successfully developed and promoted their successor, while others we spoke to were newly promoted CEOs who had moved up through the ranks. For several companies, we interviewed both the former CEO and the current CEO to learn their different perspectives on the transition process. Our goal was to discover what they felt they did right and what they would do differently if faced with this again, so we could share their insights and create a CEO succession toolkit that works.
The CEOs we spoke to either lead or used to lead public, private and owner-operated companies, ranging from start-ups (revenue under $15 million) to large global