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    Instagram Unmasked: Your Step by Step Guide to REAL Intsagram Growth
    Instagram Unmasked: Your Step by Step Guide to REAL Intsagram Growth
    Instagram Unmasked: Your Step by Step Guide to REAL Intsagram Growth
    Ebook167 pages1 hour

    Instagram Unmasked: Your Step by Step Guide to REAL Intsagram Growth

    By Lahib Desha

    3.5/5

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    About this ebook

    Your all inclusive step-by-step guide to Instagram fame! Packed with tips and tricks from the biggest Instagrammers in the game.

    Ever wondered how people gain hundreds of thousands, sometimes millions of followers?

    Have you spent hours following and unfollowing to try and gain some recognition?

    If so then you’ve come to the right place!

    This E-book reveals all from some of the biggest influencers out there.

    The following topics will be covered:

     Getting Started – Setting Up Your Instagram Profile

     Making the Most of Your Bio

     Your First Post

     Following and Unfollowing

     When to Post on Instagram

     How the Algorithm Changed the Game

     Developing a Content Strategy

     Writing Captions

     Engaging with Your Followers

     Hashtagging

     Influencer Marketing

     Monetization

     Instagram Analytics

     Get Local – Using Your Location to Your Advantage

     Do’s and Don’ts of Automating Your Account

    Dramatic Growth - Implement proven methods and step-by-step guides to explode the growth of your Instagram following!

    Engagement - Discover all the tips and tricks to keep your followers engaged and attract new ones. Learn how to create and curate amazing content so others will remember you!

    Monetization - Unlock the ability to rake in cash by monetizing your Instagram account.

    Algorithim - Learn about the algorithm changes and how they are effecting your engagement.

    Clientele - Hundreds of people are already using 'Instagram Unmasked' and reaping the benefits! Whether it be for small or large businesses or to gain personal recognition.

    LanguageEnglish
    PublisherLahib Desha
    Release dateOct 26, 2017
    ISBN9781370075454
    Instagram Unmasked: Your Step by Step Guide to REAL Intsagram Growth

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      Book preview

      Instagram Unmasked - Lahib Desha

      Copyright © Instagram Unmasked

      All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including printing (except for your own personal use), recording, or other electronic or mechanical methods, without my prior written permission, except in the case of brief quotations embodied in critical reviews and certain other non-commercial uses permitted by copyright law (please link to this post as the source).

      Limit of liability/disclaimer of warranty: While the author has used her best efforts in preparing this guide, she makes no representations or warranties with respect to the accuracy or completeness of the contents of this document and specifically disclaims any implied warranties of merchantability or fitness for particular purpose. No warranty may be created or extended by sales representatives, promoters, or written sales materials.

      The advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where appropriate. The author is not liable for any loss of profit or any other commercial damages, including but not limited to special, incidental, consequential, or other damages.

      Introduction

      Instagram is a photo sharing social media platform that allows users to post photos and videos and connect with other users through following, commenting, liking and sharing photos, and direct messaging. One of Instagram’s defining features is its unique filters and photo editing tools, allowing you to quickly and conveniently alter the aesthetic of your photo before posting it to your profile.

      Another useful feature of Instagram is the Explore tab, which allows you to discover photos and videos from the entire Instagram community, outside of the accounts you follow. This means that the app not only allows you to connect with those you follow and those that are following you, but also gives you access to millions of updates and captured moments from people all over the world.

      This book serves as a guide for anyone seeking to expand their social media presence, enhance their digital marketing and increase their influence through Instagram. From setting up your profile to scheduling your posts, making the most of your bio, writing captions, engaging with fellow Instagrammers and even hashtagging, this book takes you through every step and every helpful trick to help your Instagram presence reach its full potential.

      The following topics will be covered:

      Getting Started – Setting Up Your Instagram Profile

      Making the Most of Your Bio

      Your First Post

      Following and Unfollowing

      When to Post on Instagram

      How the Algorithm Changed the Game

      Developing a Content Strategy

      Writing Captions

      Engaging with Your Followers

      Hashtagging

      Influencer Marketing

      Monetization

      Instagram Analytics

      Get Local – Using Your Location to Your Advantage

      Do’s and Don’ts of Automating Your Account

      Tips and Tricks for 2018

      Why Instagram?

      What makes Instagram such a powerful marketing tool?

      First of all, its popularity alone makes the app a stand-out platform for marketing and influencing. As of January 2017, Instagram has 600 million active users worldwide.¹ In the U.S., Instagram is the 2nd most popular social media platform in terms of its penetration – 32% of U.S. internet users – and is topped only by Facebook. It even beats out Twitter, LinkedIn, and Pinterest. Furthermore, the app is popular among teens – 79% of U.S. teens name Instagram as their favorite overall app.²

      As a result of its soaring popularity, Instagram has become a prominent choice for advertising. The number of advertisers on Instagram doubled in just six months in the end of 2016 and beginning of 2017, bringing the total to more than 1 million advertisers.³

      But perhaps even more important to digital advertisers and influencers than Instagram’s popularity is its engagement capabilities. Engagement refers to the ability to connect with your followers and is measured by numerous factors, including shareability, post visibility, and users’ tendency to comment. These factors all contribute to not only how many people see the content that you post, but how many people connect with it. For advertisers, engagement is perhaps the most critical measurement of a marketing campaign’s success: an ad that is simply seen and ignored by customers is not achieving much of an impact, while an ad that provokes a response from the viewer and encourages action is what boosts a company’s influence and garners greater profits.

      Despite being 2nd to Facebook in terms of popularity, Instagram defeats the social media giant when it comes to engagement by a significant margin. In a survey of more than 2,500 micro-influencers (mid-sized social media users with a large following of daily engaged users), a massive 60% chose Instagram as the best overall platform for engagement. Only 18% of survey respondents chose the next most popular option, Facebook.

      With its considerable advantage when it comes to engaging with users and customers, Instagram is an infinitely valuable platform for business owners and individuals seeking to develop, strengthen, and expand their influence in an increasingly digital world.

      Success Stories

      Since its debut, Instagram has allowed countless individuals and brands to achieve a higher level of success than could be found through other social media channels, due to the creativity, individuality and degree of engagement that the platform allows.

      One of the most incredible Instagram success stories is Anish Bhatt, a man with a passion for luxury, fashion and watches who used the platform to build one of the world’s foremost digital-only watch and lifestyle publications.⁴ Under the handle @watchanish, Bhatt was able to incorporate his expert knowledge on watches, his skills in design and photography, and his passion for luxury into a beautifully constructed feed that has drawn over 1.6 million fans and elevated Watch Anish to a multi-million dollar brand. Bhatt now works with luxury brands around the world, including Rolex and many more. And to top it all off, Bhatt has never had to pay a single dime for traditional advertising; he owes the success of his business entirely to Instagram.

      Instagram is not just a powerful tool for entrepreneurs; the world’s most successful and long-established brands have also used the platform to increase their digital presence, engage with their fan base and draw in new customers through the power of social media marketing. Nearly every major brand has established an Instagram presence, from car companies like Mercedes-Benz and Hyundai to fast food companies like Burger King and McDonalds, and many corporations have made digital marketing an increasingly important item on their agendas.

      For instance, Starbucks connects with its customers by regularly posting images of their followers as well as shots of their baristas to create a sense of community and a welcoming environment. Additionally, the company also posts updates on new drinks, seasonal menu items, special discounts and more to keep fans of the brand in the loop and motivate them to stop into their local Starbucks.

      American Express frequently features images from tourists all over the world on their Instagram profile as a clever way to not only create a visually beautiful feed that attracts followers, but also promote how their cards are travel-friendly.⁵ Many furniture stores like West Elm and Ikea showcase photographs of homes that display their furniture, which allows followers to see how they might be able to incorporate or style those pieces into their own homes.

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