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    Guerrilla Marketing and DIY Distribution for Your Book IN A DAY
    Guerrilla Marketing and DIY Distribution for Your Book IN A DAY
    Guerrilla Marketing and DIY Distribution for Your Book IN A DAY
    Ebook43 pages33 minutes

    Guerrilla Marketing and DIY Distribution for Your Book IN A DAY

    By Darin Jewell and Conrad Jones

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    About this ebook

    Sometimes you will need to think outside the box and engage in “guerrilla marketing” techniques when marketing your book in a day. Guerrilla marketing is an advertising strategy in which low-cost, innovative means are used, often locally or with co-ordinated activities in different locales to promote your book.  You can do so by preparing your own book trailer (video marketing), securing sponsorship for your new book on Kickstarter (pledge marketing), running a literary competition to raise awareness of your book (event marketing), book sharing, book hopping and so on.

    Similarly, rather than taking the path most travelled and seeking to secure the costly services of a third-party distributor to get your book into bookshops and fulfil book orders, you can do it yourself which will save you time, money and a lot of frustration. This book explains how.

    LanguageEnglish
    PublisherUnion Bridge Books
    Release dateJun 1, 2013
    ISBN9780857280886
    Guerrilla Marketing and DIY Distribution for Your Book IN A DAY

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      Book preview

      Guerrilla Marketing and DIY Distribution for Your Book IN A DAY - Darin Jewell

      GUERRILLA MARKETING AND DIY DISTRIBUTION FOR YOUR BOOK IN A DAY

      When it comes to marketing your book you have to appreciate just how many books are being published every day. There are thousands of new books released daily, which means that you have to think outside of the box sometimes to attract readers’ attention. You have to make your book stand out from the crowd. In this chapter, we look at some different tactics for attracting new readers to your books. They is by no means a magic wand by which to become a bestseller, more a novel way to catch the eye of readers browsing through the plethora of good reading material available at bargain prices.

      Make a Good Book Trailer Yourself

      If you think it is too daunting for you to make your own book trailer, think again. Anyone can do it. Besides, it’s fun and easy once you get the hang of it. First, what is a book trailer? Much like a film trailer, it is a short video advertisement of a book, also commonly referred to as a book video or a book teaser. It can be done in various formats and if you are particularly keen, you can do different ones in each format. It can be acted out by family and friends, or by professional actors if you have the budget for a full professional production trailer (although it is not really necessary). You can have flash videos, animations or simple still photos set to music with text conveying a story.

      Book trailers, book videos, book teasers, you name it, are one of the fastest growing, powerful trends in promoting books by way of the internet. Of course, the cheapest and easiest way to reach your target audience and generate sales is via video-sharing sites, websites, blogs, social-networking sites and book-related sites. It can cost you nothing to do it. With the help of a few simple free software applications, all you need to do is dragging and dropping images related to your book into the software’s story timeline. Then you add video effects and transitions, and finally music or sound effects.

      Getting started

      This is how you get started. First, go to YouTube (www.youtube.com), or any of the video-sharing sites listed below, type in book trailers and observe other trailers on these sites before creating your own. This will give you a good feel for what you may want to include in your video trailer. Here are two good examples from William Coles:

      http://www.youtube.com/watch?v=F7oUrnWiZRk

      http://www.youtube.com/watch?v=FnDq3a3OObw

      Choosing your software platform and images

      Next, decide on what computer software you will use. You may use the following software to create your book trailer:

      Windows Movie Maker

      PhotoStory

      Stupeflix

      PhotoShow

      You might want to choose Windows Movie Maker.

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