Closing a Sale: Ten tips to turn prospects into customers
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About this ebook
It is tempting to think that sales skills are something that you either have or do not have, and it is certainly true that selling does not come naturally to everyone. In reality, by following a small number of golden rules, anyone can win over even the most challenging customers. This concise and straightforward guide will give you the tools you need to hone your powers of persuasion, showcase your product’s strengths, build positive customer relationships and secure repeat business.
In 50 minutes you will be able to:
• Adapt your sales pitch based on your customer’s needs and motivations
• Communicate effectively with customers to avoid misunderstandings and persuade them to make a purchase
• Establish a relationship based on trust with your customers and keep them coming back
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Book preview
Closing a Sale - 50minutes
Problem: what tools and techniques can you use to turn prospects into customers?
Uses: knowing how to set out your arguments and behave around potential clients will enable you to boost your sales figures and generate customer loyalty.
Professional context: sales optimisation, customer relationships, business.
FAQs:
How long should a sale take?
The customer has their heart set on a particular product, but I do not think it is right for them. What should I do?
Should I provide an exhaustive description of the product’s features?
Is it better to conceal the product’s weak points or to be transparent?
A customer is taking up a lot of my time while I have others waiting for me. How can I cut the conversation short without losing them?
The customer seems to be won over, but they want to make the purchase later. How can I close the sale now?
The customer wants to compare my offer with the competition. How can I get them to buy from me?
What should I say to the customer to win their loyalty?
Sales can be very rewarding, in that sellers help the customer to solve a particular problem and ideally leave them satisfied. They also have the opportunity to showcase their knowledge of the product, their decision-making skills and their powers of