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    Salon Power Profits 3 Books For 2
    Salon Power Profits 3 Books For 2
    Salon Power Profits 3 Books For 2
    Ebook109 pages1 hour

    Salon Power Profits 3 Books For 2

    By Kim Howells

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    About this ebook

    3 Salon Marketing Books for the Price of 2!
    Here's what you'll get with this three book package

    How To Boost Your Salons Profits
    Learn a simple 8 step process for selling to your own salon clients over and over again and your Staff will come to realise that selling is easier than they think.

    Get Started straight away and learn how you can make more profits in your salon, that is what it is all about when you are in business.

    This is What The Gurus Don’t Want You To Know
    Learn a simple 6 step process for understanding, preparing and creating Compelling and Irresistible offers for your Salon and have new clients knocking on your door You Get to Keep and Use this in Your Salon. (This has made me Thousands of Dollars)
    It’s all well and good spending money on putting an advert in the paper or running a special and spending money but is that enough to get your Return on Investment. Salon owners usually come into two categories, those that work ‘in the business and those that work ‘on’ the business. The problem you have is that Salon owners are so overwhelmed by all that is expected of them they sometimes have not considered which camp they fit into.

    How to Reduce Cash Flow Issues
    Learn how to manage your cash flow in your Salon by following our system and your running your Salon will be a lot easier and less stressful than previously in your Salon.

    LanguageEnglish
    PublisherKim Howells
    Release dateDec 30, 2017
    ISBN9781370097791
    Salon Power Profits 3 Books For 2
    Author

    Kim Howells

    We assist Salon Owners Worldwide in achieving success in their Salon by proven salon marketing Strategies that are cost effective. We provide Salon Marketing Templates Ready Done, Salon Marketing ideas to Hair Salons, Beauty Salons and Spa Salons in Australia,Canada, U.K. Milano, Roma and Perth and all over the world. . In my experience, I've owned and operated a multi salon business in Australia for many years that employed a staff 20 during that time. This allowed me to gain extensive experience and understand what's truly needed to for accurate spa and beauty salon marketing. The recent global financial crisis allowed me to identify a noticeable shift in the marketing needs of salons and spas which prompted me to make a conscious decision to work more ‘on’ the business and not ‘in’ the business. Providing salon marketing Perth, Australia based spas and salons needed encouraged me to expand efforts tot he rest of the world. I've found that hair and beauty salon marketing was in a much higher demand. Selling my salons allowed me more time to develop my hair, beauty and salon marketing skills to help other salons succeed. Which is why I created ExpertSalonMarketing.com and www.salonmarketingstarterkit.com Doing this also allowed me to combat a very difficult market and still maintain a steadily increasing income stream. I've now surrounded myself with a team of experts to drive salon marketing to the next level so that more salon owners can embrace these new changes in a simple and affordable way. That’s me, no frills just hard work over the years. I'm sure you can relate. Working in the salon industry is hard work. But having the proper salon, beauty and spa marketing solution makes it much easier.

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      Book preview

      Salon Power Profits 3 Books For 2 - Kim Howells

      INTRODUCTION

      Every salon owner struggles with keeping correct stock levels in the salon at some-time or other.

      Also selling old unwanted stock quickly can also be problematic.

      Cash Flow is every Salons headache and this will assist you.

      The really tricky thing is how to keep the stock levels on your shelves high, but then you have the same old issue week after week what about cash flow!

      Now we have come up with a brilliant solution to this problem and your supplier can assist you with this issue if you go about this the right way.

      However, there is a way of combating the problem.

      Chapter 1 - What is Consignment

      Every salon owner struggles with keeping the correct stock and stock levels on the shelf, with many running out of some popular products that customers like, due to the inability of being able to pay to keep the shelves stocked.

      However, there is a way of combating the problem…..consignment!

      What is consignment you ask yourself?

      A good definition would be:

      When goods are delivered to another company with the understanding that payment for the goods is only made once the goods are sold.

      The fundamental difference between a wholesale account and a consignment account is when you have a wholesale account with the main salon wholesalers as soon as your order is processed, you are invoiced.

      The consignment route is very different and you only pay for the goods once they are actually sold.

      Chapter 2 - What are the benefits

      You hear this saying so many times: cash is king. This is so true, particularly when you are running week by week and have absolutely no reserves of cash to fall back on and are always Robbing Peter to Pay Paul which, by the way, is not a clever way to run your business.

      The consignment system, in circumstances like this, may be your answer once you have established how you can leverage the wholesaler’s products in your favor.

      With consignment, you pay the invoice once the stock is off your shelf. This, therefore, allows you to use that cash for other things. Another strong benefit of going the consignment route is that it would take away the enormous pressure of struggling to sell dead stock that has been growing wallflowers for three to six months.

      Most salons have this dead stock sitting around, mostly after ordering a new range only to find that customers did not like it!

      With having products on consignment, this would not be an issue; you could get the new range in, but if it did not sell, it would be returned to the wholesaler and you would not be out of pocket. Let me give you an example:

      I used this method myself in our salons and used Majo International on consignment; it is a natural product name in Australia. I used to sell a product called Rivita foam. This product jumped off the shelves into the waiting arms of customers, who adored the results this product produced. During this time, I’d also built up a good relationship with the representative.

      A new product was about to be launched; however, there was no research to warrant my salon buying this product, so we agreed it would be a good idea to use it on consignment.

      The salon representative realized that if he allowed me to have the products on consignment (which no one else was doing) the outcome would be more orders made with hair salons and this was his U.S.P. (unique selling point) which all businesses must have to differentiate them from the herd.

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