Sell Your Books Today!
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About this ebook
All you need to start promoting your own books. Professional tips from a seasoned entertainment publicist!
Jennifer Perry
Jennifer Perry is a member of the Entertainment Publicists Professional Society in both Los Angeles and New York City. Perry has been in the public relations business professionally since receiving a BA in Journalism with a Concentration in Public Relations from Georgia State University in 2005, which included a semester at the Universidad du Complutense in Madrid, Spain. She has worked on publicity campaigns for HBO Documentary Premieres, Feld Entertainment, (handling Spanish language media) celebrity chefs, attorneys, authors, musicians and more. In 2008 she launched Lone Wolf Communications, LLC, her boutique entertainment publicity firm.Before working in PR Perry produced and hosted an award-winning entertainment show on cable TV in Atlanta, Georgia. Since 2015 she’s produced and hosted the podcast Madame Perry’s Salon.
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Sell Your Books Today! - Jennifer Perry
SELL YOUR BOOKS TODAY!
How To Be Your Own Publicist
Jennifer Perry
Copyright 2018 Jennifer Perry
All rights reserved. No part of this book may be used or reproduced in any manner whatsoever including Internet usage, without written permission of the author.
Dedication
This is dedicated to my wonderful husband, Denton, who believes I am capable of great things.
Foreword
Congratulations and welcome. You’ve written a book or are about to complete one. Maybe you’ve written more than one. You should be proud of your hard work and determination to make this dream a reality. Friends and family who support your vision take joy in your accomplishment. Still, there is something missing. Something you dreamed of from the moment you typed the first sentence. The bigger audience. Recognition. Sales. Fame! Hollywood!
You likely wrote a book, or series of books, to entertain, inform or educate. You’ve probably had some sales already. Still it’s a big world and you are certain there are even more people who will love your book. Now you need to find a way to let them know about it.
We’ve all seen the movies or television shows where an average person writes a book and are suddenly best sellers with all the usual periphery – lines of eager buyers in the book stores, guest appearances on popular shows, line items in the society or gossip columns – yeah, living the dream!
The truth, as many of us know, is far different. Even the big publishing houses have cut their publicity budgets back so much that only the authors who don’t need the publicity can count on having it. New authors are expected to have a marketing and publicity plan in place on their own. The publisher’s in house publicity team will usually be glad to work with the author’s PR team, but it’s up to you to get it rolling.
Ideally you should be working on