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How to Write
How to Write
How to Write
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How to Write

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Over the years I have often been asked, by unpublished writers, how they should go about finding a publisher. I am also often asked the question, 'what should I write about.' And, whilst that is irritating; the chief reason being, 'That's your job,' it is still a good question. (The main thing a writer has to do is to have the idea in the first place.) 
 

The answer, of course, is something that other people, your readers, will want to buy and then read and there are very simple ways to find out what that might be. To start with a writer has to consider their reader and what interests them. Can you come up with a book idea that will appeal to an eighty-year old lady, a fifteen year old boy, a twenty-five-year old girl and a middle aged man all at the same time? 
 

Because that is what you need to do - find as wide an audience as possible. Books about left handed, Norwegian badminton players will not enjoy big sales.

A couple of years ago I was in a small, artistic town in South Africa and found myself at a table of half a dozen would-be writers who were all asking me those same questions, and more. 
 

And I had the answers because there are professional techniques and habits that a writer must adopt and over the years it seems I have adopted them, possibly without realising it. Somebody then said, 'you should be teaching this. We don't know any of this, no wonder I can't get a reply from a publisher.' And this made me stop to think for a while. He was right, they didn't know any of this, but it was actually all quite simple. 
 

He was just doing all the wrong things. (Lesson number one – Nobody is really interested in your own life story. Unless you are Nelson Mandela and you are not.) 

So I began to explain how to find an idea that a top publisher might be interested in commissioning. A subject they would see they could sell to as many people as possible.
 

The questions kept coming and I began to start thinking that maybe I should offer a professional writer's workshop and start sharing all this inside knowledge with as many people as possible. 
 

After fifteen years of working with Random House, Harper Collins and, for the larger part, Penguin Books I must have picked up something along the way. So, I had been firmly encouraged to share my experiences as a professional writer with those who would like to also follow that particular path. 
 

Now, with ten successful workshops behind me, and dozens of published writers, I have also been encouraged, by Kindle Direct Publishing, to share those experiences on a much wider scale by releasing what are essentially the workshop notes that I give to all my writers in the form of this ebook.
 

I can only now hope this encourages you to develop the correct habits and to target the paying markets in a professional way. In about two hours time you should certainly be better equipped to do so.

 

Albert Jack

LanguageEnglish
Release dateApr 22, 2021
ISBN9781386687948
How to Write

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    Book preview

    How to Write - Albert Jack

    Albert Jack

    Albert Jack Publishing

    ––––––––

    Copyright Page

    How Tow Write

    Writing: How to be a Published Author and Make Money

    (2021 eBook Edition)

    Copyright © March 2016 Albert Jack

    Cover Art: Ama Page

    Cover Design: Ama Page

    ebook Production: Albert Jack

    All rights are reserved to the author. no part of this ebook may be used or reproduced in any manner whatsoever without written permission, except in the case of brief quotations embodied in critical articles or reviews.

    This is largely a work of non-fiction although the author could not resist the temptation to be creative with historical detail wherever possible.

    Albert Jack Publishing

    PO Box 661

    Seapoint

    Cape Town

    South Africa

    albertjack.co.UK

    albertjackchat (Twitter)

    Dedication

    This book is dedicated to everybody with dreams and ambitions to become a recognised writer. I hope this helps.

    About the Author

    Albert Jack is a writer and historian. His first book, Red Herrings and White Elephants explored the origins of well-known idioms and phrases and became an international bestseller in 2004.

    It was serialised by the Sunday Times and remained in their bestseller list for sixteen straight months. He followed this up with a series of bestsellers including Shaggy Dogs and Black Sheep, Pop Goes the Weasel and What Caesar did for My Salad.

    Fascinated by discovering the truth behind the world’s great stories, Albert has become an expert in explaining the unexplained, enriching millions of dinner table conversations and ending bar room disputes the world over.

    He is now a veteran of hundreds of live television shows and thousands of radio programmes worldwide. Albert lives somewhere between Guildford in England and Cape Town in South Africa.

    Other Books By Albert Jack

    Red Herrings and White Elephants

    Shaggy Dogs and Black Sheep

    Phantom Hitchhikers

    Loch Ness Monsters and other Mysteries Solved

    Pop Goes the Weasel

    The Old Dog and Duck

    What Caesar did for My Salad

    It’s a Wonderful Word

    Money for Old Rope

    American History

    The Jam: Sounds from the Street

    They Laughed at Galileo

    Rose vs Thistle

    New World Order: The Bilderberg Conspiracy

    9/11 Conspiracy

    The Greatest Generation

    Unsolved Mysteries

    Paranormal Mysteries

    Contents

    Introduction

    Chapter 1 – Why Do Writers Write?

    Chapter 2 - Universal Thinking - How to form and develop ideas

    Chapter 3 - Market Research - What is the Publisher Looking For?

    Chapter 4 - Getting Started: They Don’t Write Themselves You Know!

    Chapter 5 - Routine and Method, the Craft of Writing.

    Chapter 6 - Commercial Writing and Targeting your Audience/Market

    Chapter 7 - Strong Prose Writing

    Chapter 8 – It’s Submission Time

    Introduction

    The first question a working writer is asked when they reveal their profession is, ‘Really – so what have you written then? Or ‘Really, what do you write about?’ Well, at least that’s the question I am always asked. It’s a simple and obvious question and it is fair to assume that unless you are Stephen King, or J.K Rowling, then few people will have heard of you, and so it needs answering. That means you either need to take the time to explain your books both patiently and as if that is the first time you had been asked that particular question, or tell them in the first place that you work for the Inland Revenue.

    That usually stops any further enquiries but the problem there is that if somebody at the table does know who you are, or perhaps has been kind enough to buy one of your books, then you are going to appear to be an even bigger idiot than if you actually did work for the Tax Department. (Please note that I use the phrase ‘working writer’ here because that is what I am - it’s my day job. I’m not a teacher of creative writing or a professor of English in a University somewhere. I am a professional writer and I am assuming that if you are reading this then you may wish to have a similar job)

    Over the years I have often been asked, by unpublished writers, how they should go about finding a publisher. I am also often asked the question, ‘what should I write about.’ And, whilst that is irritating; the chief reason being, ‘That’s your job,’ it is still a good question. (The main thing a writer has to do is to have the idea in the first place.) The answer, of course, is something that other people, your readers, will want to buy and then read and there are very simple ways to find out what that might be. To start with a writer has to consider their reader and what interests them. Can you come up with a book idea that will appeal to an 80 year old lady, a fifteen year old boy, a 25-year old girl and a middle aged man all at the same time? Because that is what you need to do, find as wide an audience as possible. Books about left handed, Norwegian badminton players will not enjoy big sales (with apologies to them)

    A couple of years ago I was in a small, artistic town in South Africa and found myself at a table of half a dozen would-be writers who were all asking me those same questions, and more. And I had the answers because there are professional techniques and habits that a writer must adopt and over the years it seems I have adopted them, possibly without realising it. Somebody then said, ‘you should be teaching this. We don’t know any of this, no wonder I can’t get a reply from a publisher.’ And this made me stop to think for a while. He was right, they didn’t know any of this, but it was actually all quite simple. He was just doing all the wrong things. No wonder he couldn’t get a reply from a publisher indeed, I thought to myself, if that is how he is approaching them. ‘And with that subject matter?’ (Lesson number one – Nobody is really interested in your own life story. Unless you are Nelson Mandela and, you can trust me on this one, you are not.) Instead think about making your life story your final book, your autobiography. Once you have sold enough other books to justify one.

    So I began to explain how to find an idea that a top publisher might be interested in commissioning. A subject they would see they could sell to as many people as possible. The questions kept coming and I began to start thinking that maybe I should offer a professional writer’s workshop and start sharing all this inside knowledge with as many people as possible. But one thing prevented me. It was fear! I was afraid that no-one would turn up or be interested in what I had to say. The same thing that most writers are afraid of.

    So I asked my long time friend and illustrator Ama Page, who is usually quite blunt with her advice, ‘What would you say if I set up a writer’s workshop and started sharing the tips, techniques and habits I have picked up over the years,’ I expected her to say something along the lines of, ‘don’t you think that’s a bit self indulgent or presumptuous.’ Or perhaps, ‘hark at you Mr Know-It-All, but instead she replied, ‘What would I say? It’s about bloody time too is what I would say.’ That took me by surprise. ‘Are you sure,’ I said, ‘would anybody really turn up?’ ‘They better do,’ she told me. ‘After all, you know how it all works.’

    And I suppose I do. After ten years of working with Random House, Harper Collins and, for the larger part, Penguin Books I must have picked up something along the way. So, I had been firmly encouraged to share my experiences as a professional writer with those who would like to also follow that particular path. Now, with five successful workshops behind me, I have also been encouraged, by Kindle Direct Publishing, to share those experiences on a much wider scale by releasing what are essentially the workshop notes that I give to all my writers (as I like to call them) in the form of this ebook.

    I can only now hope this encourages you to develop the correct habits and to target the paying markets in a professional way. In 28,000 words time (that’s about 2 hours reading time and one month of writing time) you should certainly be better equipped to do so. You will definitely know how to prepare and submit a professional proposal as there is one of my own included in chapter three (I think). You can even have the idea as my gift.  As I said, I am not a teacher. I

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