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    The Outlier Approach: The Simple Essence of Power Networking
    The Outlier Approach: The Simple Essence of Power Networking
    The Outlier Approach: The Simple Essence of Power Networking
    Ebook33 pages23 minutes

    The Outlier Approach: The Simple Essence of Power Networking

    By Kevin Hong

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    About this ebook

    •Break into any industry with no connections
    •Create something with nothing by understanding how to exchange value using a “social spread”
    •Build a “vertical network” instead of a “horizontal network” (a.k.a frenemy zone) which may be limiting your career

    Too many books discuss the same people, same companies, and same concepts, resulting in cliché advice. One of the main reasons behind this phenomenon is due to the fact that so many books on business and professional development are written by authors with limited professional experience or are written by authors who share similar backgrounds. Furthermore, too many successful professionals lack writing experience, resulting in books that may have great content but poor narration.

    Kevin Hong, who is a columnist for Inc. Magazine, not only shares his experience working in Hollywood, Silicon Valley, and Wall Street, but also interviews and shares his experience working with high profile executives and entrepreneurs who have built their companies to nine or ten figures as well as Hollywood celebrities, YouTube celebrities, a former NBA star, and even a politician to share the most unorthodox ways of winning in one’s career and business. 

    Some of his highlights include working on a start-up lesson video which included Justin Kan, who sold his company Twitch for $1 billion, and other Silicon Valley elites as well as advising on film distribution for the film ‘The 60 Yard-Line, which featured notable celebrities such as Randall Park and Chuck Liddell. He also managed to squeeze in an interview with Psy’s adviser from Korea who helped Psy bridge a partnership with Scooter Braun, Justin Bieber’s manager, to help make Gangnam Style into the viral video it became. 

    Hong, who is now a C-Level executive of a subsidiary of a publicly traded company, built his last start-up up to a $15 million valuation, and has shared his business advice by contributing articles for CNBC, Forbes, Huffington Post, Inc., Film Journal, Korea’s Maeil news and various media outlets. The book, which is written in a unique style, does not try to “teach” you another lesson. The goal of the book is to illustrate “The Outlier Approach” by bringing in the reader into the experience opposed to explaining business concepts in a long drawn out lecture style. The book has an emphasis on character development and conflict in order to explain the “why” and “how” when certain strategies need to be applied in one’s career. 

    Ultimately, if you are not interested in walking a straight line or following text book directions to succeed in your career, this book is for you. This book is for the oddballs, misfits, outliers, rebels, and nonconformists in all of us.

    LanguageEnglish
    PublisherKevin Hong
    Release dateMar 8, 2018
    ISBN9781386413301
    The Outlier Approach: The Simple Essence of Power Networking

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      Book preview

      The Outlier Approach - Kevin Hong

      The Outlier Approach

      The Outlier Approach

      The Simple Essence of Power Networking

      Kevin Hong

      KB Media LLC

      Praise for Kevin Hong

      Praise for The Outlier Approach (This book is a modified excerpt of my upcoming book, The Outlier Approach)

      "I have not read something so fast since Harry Potter! In a world filled with Instagram filters, rented Lamborghinis, and countless stories of 9-year-old business prodigies, Kevin's story is one that countless people need to hear: the unconventional, windy, raw path to success. Kevin's work here provides a refreshing perspective on business and life that all nonconformists can rally behind. Walking the line between actionable writing and entertaining writing is tough, and Kevin does it beautifully. An absolute must-read."

      - Dakota Shane, Inc. Magazine Columnist & Co-Founder of Arctiphi

      Kevin Hong didn't write just a business book. Through business, he was able to uncover some of the deeper underlying challenges we face in life as well as our culture. This book will not only help you as a professional but more importantly, help you grow as a person.

      -Sang H. Cho, Chief Strategy Officer, CJ E&M America

      Make way for the nonconformists! Kevin shows why conforming is dead. This is not just a book but a lifestyle you can adapt to achieve outlier success. Intensely original and a go-getter's blue print.

      -Eghosa Aihie, contributor to Black Enterprise & HuffPost, Chairman at Athena Technologies

      After four decades in the entertainment industry and having read many writings on business, Kevin's book is a refreshing, unique twist on working your way to the top. The Outlier Approach is a must read for executives, their subordinates, and university students everywhere.

      - Joe Masher, COO, Bow Tie Cinemas

      Kevin Hong brings a rare perspective that is inspiring and refreshing. His story shows that the American Dream is very much alive, but in this new environment of light speed change, an outlier approach is needed to achieve that dream. A must-read for the nonconformists.

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