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The Lost Majority
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The 2017 general election was supposed to be a walkover for the Conservative Party – but the voters had other ideas.
In The Lost Majority, Lord Ashcroft draws on his unique research to explain why the thumping victory the Tories expected never happened. His findings reveal what real voters made of the campaign, why Britain refused Theresa May’s appeal for a clear mandate to negotiate Brexit and where the party now stands after more than a decade of ‘modernisation’ . And, critically, Ashcroft examines the challenges the Tories face in building a winning coalition when 13 million votes is no longer enough for outright victory.
This is an indispensable guide that will provide food for thought to anyone wishing to examine in detail what really happened on 8 June, 2017, and how this will impact on future elections.
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Michael Ashcroft
Lord Ashcroft KCMG PC is an international businessman, philanthropist, author and pollster. He is a former deputy chairman of the Conservative Party and currently honorary chairman of the International Democracy Union. He is founder and chairman of the board of trustees of Crimestoppers, vice-patron of the Intelligence Corps Museum, chairman of the trustees of Ashcroft Technology Academy, a senior fellow of the International Strategic Studies Association, a life governor of the Royal Humane Society, a former chancellor of Anglia Ruskin University and a former trustee of Imperial War Museums. Lord Ashcroft is an award-winning author who has written twenty-seven other books, largely on politics and bravery. His political books include biographies of David Cameron, Jacob Rees-Mogg, Rishi Sunak, Sir Keir Starmer and Carrie Johnson. His seven books on gallantry in the Heroes series include two on the Victoria Cross.
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