The Business Man
By Dan Ariely
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About this ebook
The narrator of the story is Peter Proffit, a "methodical" businessman by his own admission. He says a nurse swung him around when he was a young boy, and he bumped his head against a bedpost. That single event determined his fate: the resulting bump was in the area dedicated to system and regularity, according to phrenology.
Proffit goes on to say that he despises geniuses and that they are all asses—"the greater the genius the greater the ass." Geniuses can not, he says, be turned into men of business.
Dan Ariely
New York Times bestselling author Dan Ariely is the James B. Duke Professor of Behavioral Economics at Duke University, with appointments at the Fuqua School of Business, the Center for Cognitive Neuroscience, and the Department of Economics. He has also held a visiting professorship at MIT’s Media Lab. He has appeared on CNN and CNBC, and is a regular commentator on National Public Radio’s Marketplace. He lives in Durham, North Carolina, with his wife and two children.
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