Newbie's Guide to Selling Face-to-Face: Quick Start for Consultants, Freelancers, New Self-employed, Career Changers, Start-Ups: Small Business Sales How-to Series
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About this ebook
This Newbie's Guide to Selling-Face-To-Face is a short, to-the-point handbook focusing on the need-to-know for people getting started in the process of finding prospects and making face-to-face sales calls.
It's especially targeted to the needs of career-changers and people going off on their own, or looking for a new job or a new field--- such as consultants, free-agents, or independent contractors.
The Newbie's Guide to Selling-Face-To-Face is drawn from the author's experience developing sales and sales management training for some of America's top corporate "sales universities."
Among the topics covered are these:
--Starting questions for testing the viability of the product or service you will offer, and defining your core selling messages.
--Finding your way to the person who has budget and authority to say yes to what you offer.
--Getting past the Screen or Gatekeeper.
--Telephone sales tips both with the Screen and Prospect.
--Opening face-to-face sales calls.
--Consultative selling: asking savvy questions to help the Prospect recognize whether needs exist for your product or service, as well as the value of buying it to fill those needs.
--Linking the needs uncovered with the specific ways in which what you offer will fill those needs-- both cost-effectively, and better than competing methods.
--Dealing with the issue of price by focusing on value.
--Being attuned to "buying signals," both verbal and non-verbal.
--Converting questions and objections into additional reasons for buying.
--Closing for the order or some other kind of "buying action."
--Working with the customer after the sale, and other customer-care considerations.
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