111 Tips to Create Your Book Trailer
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About this ebook
This 2nd - totally revised, expanded and updated - edition of the popular book trailer and video-guide helps you to market your novels or non-fiction books. It shows you how to master the composition of your book trailer, and where to find free music and photos. In more than 111 tips it guides you step by step how to plan, create, and upload your videos, and most of all: how to attract new readers with your book trailer. Video book trailers are an important marketing tool for Indie Authors and Publishers!
YouTube and other video-sharing sites have enabled authors to spread the message about their books to a wide audience. Also, thanks to the fact that videos are ranked very high in Google’s search results. After all, Google owns YouTube - which in turn means that smart video marketing of books will top any other way of advertising. Video marketing is one of the most important promo techniques available to authors!
The Web has gone VIDEO… 90% of all web traffic will soon be video. Video has become the way we share, the way we communicate, the way we connect, and the way we buy and sell - especially books. Video has also become the way we search (YouTube is the second most popular search engine), the way we “surf,” and the way we make buying decisions.
As a writer and publisher, video marketing is your single most powerful tool for getting more visibility - faster. It can spread your message, attract your ideal readers, make more money and get well-known in the literary world. Grab your share of YouTube's billions of daily viewers.
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111 Tips to Create Your Book Trailer - Doris-Maria Heilmann
Introduction
This 2nd – totally revised, expanded and updated – edition of the popular book trailer and video-guide helps you to market your novels or non-fiction books. It shows you how to master the composition of your book trailer, and where to find free music and photos. In more than 111 tips it guides you step by step how to plan, create, and upload your videos, and most of all: how to attract new readers with your book trailer. Video book trailers are an important marketing tool for Indie Authors and Publishers!
YouTube and other video-sharing sites have enabled authors to spread the message about their books to a wide audience. Also, thanks to the fact that videos are ranked very high in Google’s search results. After all, Google owns YouTube – which in turn means that smart video marketing of books will top any other way of advertising. Video marketing is one of the most important promo techniques available to authors!
The Web has gone VIDEO… 90% of all web traffic will soon be video. Video has become the way we share, the way we communicate, the way we connect, and the way we buy and sell – especially books. Video has also become the way we search (YouTube is the second most popular search engine), the way we surf,
and the way we make buying decisions.
As a writer and publisher, video marketing is your single most powerful tool for getting more visibility – faster. It can spread your message, attract your ideal readers, make more money and get well-known in the literary world. Grab your share of YouTube’s billions of daily viewers.
Why Creating Book Trailers is a Smart Move:
Book trailers, book videos, book teasers – whatever designation you use – it is one of the fastest growing, powerful trends in promoting books online. Your imagination is the only thing standing between you and the perfect trailer to promote your next book. With an increasing number of books published each year, combined with declining sales, it’s more important than ever to make sure your book stands out. One way to do this is through a book trailer: a short video introduction your book.
Valuable Tips and lots of useful and interesting links to websites and tutorial videos will help you to plan, create and promote your book trailer on the road to bestseller status. No matter if you have an e-book, audio-book or traditional paper book: This guide explains in detail how to use free video-uploading to promote and market your book successfully.Video has become one of the most invaluable methods you can use to get your message out there and to connect with your target audience. It is one of the fastest growing segments of marketing mediums online. This means that writers too can benefit from the changes in the way internet users are consuming information.
Practical & Money-Saving Ideas Using Video to Successfully Promote Your Books:
If you’re wondering how you could possibly benefit from getting into video production and are feeling more than a bit intimidated, here are some important things to note. Using video to promote your books doesn’t require having Hollywood level videography and editing skills. You don’t need to hire actors or even be on camera yourself if you don’t want to.
Compare it with Movie Trailers: Studies show that a significant portion of movie goers sight the trailer as a major influence on whether or not they end up seeing a film. The power that a well-developed trailer has on a prospects decision making is the difference between a movie that becomes a box office sensation and one that has a mediocre reception at best. The same goes for self-published book promotion.
Having the right video, that is distributed through the right channels and which connects you with the right audience has the power to transform your entire marketing strategy and the overall success of your book release and ongoing sales. You can use your book trailer to promote any kind of book titles. The bottom line is that if you can write about it, you can use video to promote it!
You might have seen many movie trailers – but did you know that book trailers have the same success rate and that they have the potential to go viral? Book trailers are one of the best ways to introduce your book to millions of readers worldwide. It will help you to find your audience online.
Book trailers are quickly gaining popularity among publishers and successful authors to help promote books and encourage people to read them. Similar to a movie trailer, some of them can even have live actors playing parts of the book to catch readers’ interest. The content can range from quasi power-point-presentation to an animation movie. Trailers with humour or special offers have many more views, same with short – one to two-minute – videos. Some are still pictures set to music to tell the mood of the books. And there are some with the author reading a passage from the book.
Viewers/readers care what experience your book will deliver. Don’t make the mistake to show the whole time the back cover blurb in scenes. Instead express the emotional experience your book conveys. The viewer should feel the emotions they will feel when reading your book. The more emotional their experience, the higher the likelihood of buying your book. Don’t miss to show also some snippets of reviews. An author’s press kit should also include audio and video files of radio or TV interviews, speeches, podcasts, performances and any other media-covered event.
Book Promotion Via Trailer
You have written a superb book that has the potential for a bestseller? The possibility that internet users click on a short video or slideshow is much, much higher than