Marketing communications Second Edition
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About this ebook
How do we go about Comparing Marketing communications approaches/solutions? Who is the main stakeholder, with ultimate responsibility for driving Marketing communications forward? Are there any constraints known that bear on the ability to perform Marketing communications work? How is the team addressing them? What potential environmental factors impact the Marketing communications effort? Who will be responsible for making the decisions to include or exclude requested changes once Marketing communications is underway?
This extraordinary Marketing communications self-assessment will make you the established Marketing communications domain leader by revealing just what you need to know to be fluent and ready for any Marketing communications challenge.
How do I reduce the effort in the Marketing communications work to be done to get problems solved? How can I ensure that plans of action include every Marketing communications task and that every Marketing communications outcome is in place? How will I save time investigating strategic and tactical options and ensuring Marketing communications costs are low? How can I deliver tailored Marketing communications advice instantly with structured going-forward plans?
There’s no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Marketing communications essentials are covered, from every angle: the Marketing communications self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Marketing communications outcomes are achieved.
Contains extensive criteria grounded in past and current successful projects and activities by experienced Marketing communications practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Marketing communications are maximized with professional results.
Your purchase includes access details to the Marketing communications self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book.
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Book preview
Marketing communications Second Edition - Gerardus Blokdyk
About The Art of Service
The Art of Service, Business Process Architects since 2000, is dedicated to helping stakeholders achieve excellence.
Defining, designing, creating, and implementing a process to solve a stakeholders challenge or meet an objective is the most valuable role… In EVERY group, company, organization and department.
Unless you’re talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions.
Someone capable of asking the right questions and step back and say, ‘What are we really trying to accomplish here? And is there a different way to look at it?’
With The Art of Service’s Standard Requirements Self-Assessments, we empower people who can do just that — whether their title is marketer, entrepreneur, manager, salesperson, consultant, Business Process Manager, executive assistant, IT Manager, CIO etc... —they are the people who rule the future. They are people who watch the process as it happens, and ask the right questions to make the process work better.
Contact us when you need any support with this Self-Assessment and any help with templates, blue-prints and examples of standard documents you might need:
http://theartofservice.com
service@theartofservice.com
Acknowledgments
This checklist was developed under the auspices of The Art of Service, chaired by Gerardus Blokdyk.
Representatives from several client companies participated in the preparation of this Self-Assessment.
Our deepest gratitude goes out to Matt Champagne, Ph.D. Surveys Expert, for his invaluable help and advise in structuring the Self Assessment.
Mr Champagne can be contacted at
http://matthewchampagne.com/
In addition, we are thankful for the design and printing services provided.
Included Resources - how to access
Included with your purchase of the book is the Marketing communications Self-Assessment Spreadsheet Dashboard which contains all questions and Self-Assessment areas and auto-generates insights, graphs, and project RACI planning - all with examples to get you started right away.
Get it now- you will be glad you did - do it now, before you forget.
How? Simply send an email to access@theartofservice.com with this books’ title in the subject to get the Marketing communications Self Assessment Tool right away.
Your feedback is invaluable to us
If you recently bought this book, we would love to hear from you!
You can do this by writing a review on amazon (or the online store where you purchased this book) about your last purchase! As part of our continual service improvement process, we love to hear real client experiences and feedback.
How does it work?
To post a review on Amazon, just log in to your account and click on the Create Your Own Review button (under Customer Reviews) of the relevant product page. You can find examples of product reviews in Amazon. If you purchased from another online store, simply follow their procedures.
What happens when I submit my review?
Once you have submitted your review, send us an email at
review@theartofservice.com with the link to your review so we can properly thank you for your feedback.
Purpose of this Self-Assessment
This Self-Assessment has been developed to improve understanding of the requirements and elements of Marketing communications, based on best practices and standards in business process architecture, design and quality management.
It is designed to allow for a rapid Self-Assessment to determine how closely existing management practices and procedures correspond to the elements of the Self-Assessment.
The criteria of requirements and elements of Marketing communications have been rephrased in the format of a Self-Assessment questionnaire, with a seven-criterion scoring system, as explained in this document.
In this format, even with limited background knowledge of Marketing communications, a manager can quickly review existing operations to determine how they measure up to the standards. This in turn can serve as the starting point of a ‘gap analysis’ to identify management tools or system elements that might usefully be implemented in the organization to help improve overall performance.
How to use the Self-Assessment
On the following pages are a series of questions to identify to what extent your Marketing communications initiative is complete in comparison to