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    SEO Made Easy: How to Win Clients and Influence Sales with SEO
    SEO Made Easy: How to Win Clients and Influence Sales with SEO
    SEO Made Easy: How to Win Clients and Influence Sales with SEO
    Ebook147 pages1 hour

    SEO Made Easy: How to Win Clients and Influence Sales with SEO

    By Argyris Goulas

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    About this ebook

    Many businesses struggle to stand out from competition as they don't know how to optimize their website appropriately to appear first on search engine results pages. They are missing traffic, not to mention sales. However, SEO does not require an expert - you just need to figure out how it works and how to make the most of the right tools to boost your sales.


    Argyris Goulas, the author of SEO Made Easy: How to Win Clients and Influence Sales with SEO, helps you understand what search engine optimization is and how to enhance your ranking on search engines to turn traffic into customers.


    With this comprehensive guide, you will be able to master the latest best practices and adhere to SEO techniques to have an edge over your competitors. Argyris Goulas discloses tips and tricks as well as different approaches to search engine optimization and provides guidance on how to use local or global SEO to your advantage.


    SEO is not complicated. On the contrary, it is easy. And with SEO Made Easy: How to Win Clients and Influence Sales with SEO you will discover advantageous strategies you can actually follow and increase your business website's discoverability on search engines.


    With this book, you will learn:
    How to Get Started with SEO
    Why SEO is Vital to Your Website
    The Anatomy of Search Engine Optimization with Website Factors, On-Page and Off-Page Factors, Website Promotion, and Domain Factors
    How to Analyze Search Engine Results Page
    How to Perform Keyword Analysis and Select the Best Keywords
    How to Generate Quality Content
    How to Select the Best Social Media Platform for your Niche
    Tips and Tricks for E-Commerce Stores 
    About Different SEO Approaches
    The Balance between Content Marketing and SEO
    How to Understand Your Competition
    How to Evaluate Existing SEO Results
    + FREE BONUS: Your SEO Plan Checklist!

    LanguageEnglish
    PublisherArgyris Goulas
    Release dateMay 6, 2018
    ISBN9781386030461
    SEO Made Easy: How to Win Clients and Influence Sales with SEO
    Author

    Argyris Goulas

    Argyris Goulas has been providing creative SEO writing, ghostwriting and translation services for over seven years. He comes from Greece and he speaks and writes Greek and English with ease and grace. Argyris is currently learning French as an extra language because he loves learning new things and communicating in different ways. He has a bachelor's degree in Electronic Computer Systems Engineering from Piraeus University of Applied Sciences. Throughout his career as a creative writer and ghostwriter, he has been inspired in many instances to write a book. His first published book is SEO MADE EASY: How to Win Clients and Influence Sales with SEO, which was published in May 2018 both as an eBook and as a Paperback. In his spare time, he enjoys working out at the gym, cooking, reading and exploring the world. Find out more about Argyris at http://argyrisgoulas.weebly.com

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      Book preview

      SEO Made Easy - Argyris Goulas

      Disclaimer

      This publication is presented with the aspiration to provide authoritative, high-quality information regarding the topic and the processes analyzed within. This book is sold under the assumption that neither the Author nor the Publisher should be asked to provide the services represented within.

      No part of this book may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or by any information storage and retrieval system, without written permission from the Author, except in the case of brief quotations embodied in book reviews and other certain noncommercial uses permitted by copyright law.

      While all attempts have been made to verify the information provided in this publication, there are no representations or warranties, expressed or implied, about the completeness, accuracy, reliability, suitability, or availability concerning the information, products, services, or related graphics contained in this book for any purpose. The points of view expressed are those of the Author alone and should not be taken as expert instructions or guidance. The Reader is responsible for his or her own actions.

      The Author and the Publisher do not assume and hereby disclaim any liability to any party for any loss, damage, or disruption caused by errors, omissions, or contrary interpretations of the subject matter herein whether such errors, omissions, or contrary interpretations result from accident, negligence, or any other cause.

      The information incorporated in the following pages is considered precise and forthright and any accountability by any use or misuse of the topics analyzed within falls exclusively on the Reader. There are no cases in which the Publisher or the Author of this work can be held responsible or be asked to provide reparations for any loss of monetary gain or other damages which may be caused by following the presented information in any way, shape or form.

      The following information is intended for informational purposes only and is not intended to provide any business, financial, or other professional advice or recommendation of any nature. The information presented within is therefore considered comprehensive and without a contract or any other type of assurance as to its quality or validity. The Reader acknowledges by reading this disclaimer that any reliance on any such materials shall be at his or her sole risk.

      The trademarks that are used are without any consent, and the publication of the trademark is without permission or backing by the trademark owner. All trademarks and brands found within this publication are entirely for clarification purposes and no owners are in anyway affiliated with this work.

      Author Biography

      Argyris Goulas has been providing creative SEO writing, ghostwriting and translation services for over seven years. He comes from Greece and he speaks and writes Greek and English with ease and grace. Argyris is currently learning French as an extra language because he loves learning new things and communicating in different ways.

      He has a bachelor's degree in Electronic Computer Systems Engineering from Piraeus University of Applied Sciences. Throughout his career as a creative writer and ghostwriter, he has been inspired in many instances to write a book. His first book is SEO Made Easy: How to Win Clients and Influence Sales with SEO published in 2018 both as an eBook and as a Paperback.

      In his spare time, he enjoys working out at the gym, cooking, reading and exploring the world.

      Find out more about Argyris: http://argyrisgoulas.weebly.com/mybooks

      Facebook: https://www.facebook.com/GoulasArgyris/

      Instagram: https://www.instagram.com/goulasargyris/

      Twitter: https://twitter.com/GoulasArgyris

      You can also send him a message at argyrisg@mail.com

      Bonus Content

      Before you begin reading this book, you can claim your SEO Plan Checklist for FREE!

      If you don’t know where to start with Search Engine Optimization, your FREE SEO Plan Checklist will help you understand the most important SEO elements.

      It consists of Website and Domain Factors, On-Page and Off-Page SEO, Keyword Research, Link Building and More! Your FREE SEO Plan Checklist summarizes the essential things you should do to boost your rank on search engines.

      Follow these SEO best practices in your FREE SEO Plan Checklist to increase your long-term organic traffic to your business website.

      ––––––––

      DOWNLOAD IT FOR FREE HERE

      http://bit.ly/FREESEOChecklist

      Introduction

      First of all, I would like to thank you and congratulate you for purchasing my book, "SEO Made Easy: How to Win Clients and Influence Sales with SEO"!

      Nowadays, there are more online users that existed 5 years ago, and Internet has become a popular and indispensable tool. From chatting with friends and family using social media to researching and shopping online, the digital world is very much a part of our daily lives.

      Recent researches show that the average time people spend online is constantly increasing and this gives the opportunity to businesses and companies to display their products and services and establish their digital presence.

      But where do you start? The answer is simple...

      Right here! "SEO Made Easy: How to Win Clients and Influence Sales with SEO" provides you all the essential information you need to know about Search Engine Optimization. This book will help you understand how SEO works and how to use it to your own benefit with step-by-step proven strategies that you can implement right away to improve your website’s ranking, visibility and performance.

      In each chapter, you will find an Overview that describes what is entailed in each topic and some Key Lessons Learned and Recommendations.

      You will learn how to improve your online presence by optimizing your website’s rank on search engines, how to use content marketing along with SEO to boost your sales, what keywords you should use and how to research them, what is your online (and offline) competition, how Online Directories and Social Media work and many more!

      No matter what your current skill level is or what you would like to accomplish, "SEO Made Easy: How to Win Clients and Influence Sales with SEO" will help you develop your digital marketing skills, advance your online business performance, promote your products or services, or just learn something new.

      Thanks to technology, there are several online tools available on the Internet today that can help you create an SEO plan, analyze your visitors and website, and improve your website’s rank on search engines. Some of them are affordable and some of them are even free!

      Don’t lose any more time and get your business online! Whether it is strengthening your relationships on social media, selling your products or services online, searching for new customers or even maintaining your existing ones, it is good to build your digital existence.

      Ask yourself how can potential or existing clients find your business? What are the benefits to be online?

      There are multiple advantages to be online, but the short version is that when people look for specific businesses like yours on search engines, your business will appear on those search results.

      You can use your website to share information about your business including your opening hours, your location and your products or services that you offer. You can also create a social media page (on Facebook, Google+, Twitter, Instagram) where you can engage with your audience, offer special discounts and connect with your customers.

      We will examine each of those possibilities in the following chapters!

      Thanks again for acquiring this book, I hope you enjoy it!

      Chapter 1:

      Getting Started with SEO

      Chapter Overview: In this section, we will explore the basics of SEO, how search engines work and how search results are displayed.

      Let’s start with the basics. What is Search Engine Optimization?

      Put simply, SEO is exactly what it sounds like! Optimizing your content in order to rank higher in search engine result pages. By following SEO practices, you will be able to get your content listed in better positions for users who are energetically searching for relevant information.

      Whenever you insert a query in a search box in search engines (like Google, Bing, Yahoo!, Ask.com, AOL, Baidu, Yandex, etc.) you get a list of web results that include that search terms, also known as keywords. Internet users frequently tend to visit websites or blogs that are at the top of this list as they comprehend those to be more related to their search terms. Websites or blogs that rank better have integrated Search Engine Optimization (SEO).

      SEO is a technique that helps search engines discover and rank your website in a better position than the millions of other websites in answer to a search term. It can also help you get organic traffic from search engines. (Users that land on your web page as a result of unpaid search results.)

      First of all, you need to understand that search engine is not a human being. It is rather an algorithm that is created to search for information on the Internet. The search results are in most cases demonstrated as a list of results often referred to as Search Engine Results Pages (a.k.a. SERPs).

      Those results may be a combination of websites or blogs, images, videos and other types of files. Also, some search engines extract data accessible on online databases or open

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