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    Social Media Marketing Guide
    Social Media Marketing Guide
    Social Media Marketing Guide
    Ebook151 pages1 hour

    Social Media Marketing Guide

    By Manuel Braschi

    ()

    Read preview

    About this ebook

    Dear Entrepreneur: 

    Did you know that in year 2018, social media has become the crucial part of digital communications strategies?

    The world of social media networks is dynamic and in constant change:

    -> 3.196 billion global social media users in 2018, equaling 42% penetration.

    -> There are now more than 50 million small businesses using Facebook Pages to connect with their customers.

    -> 4 million of those businesses pay for social media advertising on Facebook.

    -> Online adults aged 18-34 are most likely follow a brand via social networking (95%).

    -> 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others.

    Today, you can get yourself a "Brand New", Step-By-Step Course around the topic of Social Media Marketing on updated proven methods. 

    Marketing on Social Media has grown to become the MOST used

    business resource. And what I've created (original from scratch), will provide tons of value, to you.

    It's called "Social Media Marketing Guide" — which covers one of the most powerful way for businesses of all sizes to reach prospects and customers.

    Here's a glimpse of what this course covers:

    - The truth about social media marketing and precisely what you can expect from your marketing activities.

    - The real reasons why you MUST do social media marketing and how to get the very best results for the minimum amount of effort.

    How you can adjust your social media marketing so that it is a perfect fit for your business and achieve the best results.

    - The social media marketing tactics that you must NEVER use or you will be doomed to failure very quickly.

    - The 10 steps that you absolutely must take to ensure that your social media marketing is a total success.

    - How to undertake essential research about your market and target your social media marketing to the right people.

    - How to save money and time with a social media marketing tactic that is underused but highly effective.

    - How you can easily find out what is working for your competitors on social media and then model this for your own success.

    - How to discover the social media content that is creating the best results for you and how to use it again for more success.

    - Why you must combine list building with your social media marketing and how to market to your list properly.

    - How you can turn one piece of content into different content for the best results across all of the different social media platforms.

    - How you can save a great deal of time with your social media marketing by using the power of automation.

    - A simple strategy that you can use to ramp up your social media marketing that takes very little time.

    - The right way to sell to your email list – get this wrong and you will have people unsubscribing in their droves.

    - How you can take your social media marketing to the next level and see results that you have only dreamed about.

    - And so much more! 

    Order "Social Media Marketing Guide" Today!

    LanguageEnglish
    PublisherManuel Braschi
    Release dateMay 7, 2018
    ISBN9781386670070
    Social Media Marketing Guide
    Author

    Manuel Braschi

    I am dedicated to providing my readers with the latest and most up-to-date e-Books on topics such as Health & Fitness, Self Improvement, Internet Marketing, Social Media and other genres of interest.

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      Book preview

      Social Media Marketing Guide - Manuel Braschi

      Social Media

      Marketing Guide!

      © 2018 Manuel Braschi. All Rights Reserved.

      No part of this e-book may be reproduced, sold or transmitted in any form, electronic, or mechanical, including photocopying, recording, or by any informational storage or retrieval system without expressed written, dated and signed permission from the publisher and copyright holder Manuel Braschi. The Copyright of this e-Book is protected by international copyright laws.

      Table of Contents

      ––––––––

      A lot of marketers have all sorts of wrong ideas about social media marketing. Some think that you only need to post viral content to get tons of traffic overnight. They actually believe that if you are able to pump that much traffic to your target website, a large chunk of those people will buy whatever it is that you are selling.

      Maybe you're selling services, maybe you're selling an event, or maybe you are selling products from an online store, it doesn't matter. According to this idea, you just need to have a lot of traffic; courtesy of viral content on social media, and you will get the conversions you're looking for.

      There is an assumption that social traffic, regardless of which platform it comes from and regardless of how you qualify that traffic, converts to sales readily. Sadly, none of these assumptions are true. In fact, all of them are tragically mistaken.

      If you believe in any of these, don't be surprised if you spend a lot of time, effort and money only to end up with a whole lot of nothing. Welcome to the club.

      Effective social media marketing can be reduced to one metaphor. Master this metaphor and you probably will make money on autopilot with social media traffic. Screw up this metaphor or remain clueless to it, and you'll continue to struggle; you'll continue to believe that social media traffic can easily be generated through viral content. You might keep running after that unicorn only to get tired and frustrated.

      It doesn't have to be this way. You just have to have the right metaphor or the right conceptual model to make social media marketing work for you. Best of all, you can make it work on autopilot.

      You probably have heard of all sorts of set it and forget it systems. You probably bought at least one of these products. Well, they're definitely on the right track as far as their label. Social media marketing can be automated. It can be mastered to the point where it can produce income after you've set it. But getting there is another matter entirely. And that's the price people have to pay.

      And unfortunately, most people are not willing to pay that. They're excited about shortcuts, but they're not willing to take the stairs to get to the top. At the back of their minds, they're thinking that there has to be some sort of elevator.

      There is no shortcut. You have to work with this metaphor.

      What am I getting at? Well, the secret to effective social media marketing is an inverted pyramid. It looks like a funnel. That is the metaphor you should have in your mind when thinking of ways to get traffic from social networks and social media platforms and turning that into cold, hard cash in your bank account.

      I need you to keep this idea of an inverted pyramid in your mind. It should have a wide base at the top. The top of that pyramid is heavy visibility. It has to be there. You need to be visible on the four major social media platforms. I'm talking about Facebook, Twitter, YouTube, and Pinterest.

      Taken together, the traffic volume you can get from these four platforms is mind blowing. They can potentially pump a tremendous amount of traffic. But that's just part of the equation. That's just the top of the funnel. Potentially, you can push a lot of traffic from the top. That's how wide the top of the funnel is.

      This training will focus on these four platforms, but you can pretty much use the tips that I'm going to share with you and modify them to market on other platforms since many of these principles easily apply.

      You might need to modify them a little bit. For example, if you are thinking of marketing on Instagram, a lot of the things that I will teach you about Facebook, Twitter, YouTube, and Pinterest, can be tweaked to work well on the Instagram platform.

      Now that you have a clear idea of the heavy visibility that you can achieve with social media, keep in mind that visibility does not mean traffic or clicks to your site. This is a myth. The visibility that I'm talking about means visibility on those platforms.

      When people share your content within those platforms, you can enjoy a tremendous reach within such platforms.

      But this does not automatically mean that when you share content on Facebook, people who see your link on the materials shared by their friends would automatically click them.

      Get the idea out of your head that raw visibility, or as Facebook terms it, reach, automatically translates to traffic. It doesn't work that way. Instead, you need to start with heavy content visibility on each platform. People must see your stuff there. You must achieve a wide enough reach.

      People may not necessarily click on through to your site, but that's secondary. At this point, you just want your brand to be visible. You just want people to become familiar with your brand.

      So what's the big deal about visibility anyway? You may be thinking, since visibility doesn't mean actual visitors to your website, what good is it?

      Think about it this way, when was the last time you saw an ad for the first time and automatically clicked it? If you're like most other people,

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