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    The Age of Persuasion: How Marketing Ate Our Culture
    Unavailable
    The Age of Persuasion: How Marketing Ate Our Culture
    Unavailable
    The Age of Persuasion: How Marketing Ate Our Culture
    Ebook486 pages5 hours

    The Age of Persuasion: How Marketing Ate Our Culture

    By Terry O'Reilly and Mike Tennant

    ()

    Currently unavailable

    Currently unavailable

    About this ebook

    Stop to consider the culture of the 21st century: Each morning, you might hear a half-dozen ads on the radio before your feet touch the floor. Staggering out of bed, you’ll pass brand logos on your clothing and in your bathroom. By the end of the day, hundreds perhaps thousands of marketing messages have targeted you. And yet so little is understood about how marketing affects our lives, our society, and our world.
    Enter Terry O’Reilly and Mike Tennant, the ad men behind The Age of Persuasion, the popular radio show broadcast on the Canadian Broadcasting Corporation and Sirius Radio. They have made it their mission to share the back-room story of modern marketing, entertaining asides and all:
    Think of advertisers as millions of ants in a colony, each working hard and each with its own objective. Except that in this colony, every single ant is competing against the others. That’s the ad business. Almost every ad you see, hear, and otherwise experience is competing for a piece of your imagination. And like any cross-section of humanity, the vast, worldwide advertising community is diverse: composed of geniuses and idiots, saints and buffoons, and everything in between.”
    From the early players to the Mad Men of the 1960s and beyond, O’Reilly and Tennant offer insights into a rapidly evolving industry. Smart and funny, The Age of Persuasion provides an entertaining and eye-opening look at a world driven by marketing.
    LanguageEnglish
    PublisherCounterpoint
    Release dateMar 10, 2010
    ISBN9781582436609
    Unavailable
    The Age of Persuasion: How Marketing Ate Our Culture
    Author

    Terry O'Reilly

    TERRY O’REILLY, the winner of hundreds of international advertising awards, is the bestselling author of The Age of Persuasion and This I Know. He is also an in-demand speaker. His highly awarded radio programs O’Reilly on Advertising, The Age of Persuasion and Under the Influence have been broadcast on CBC Radio since 2005, and his podcast has been downloaded over forty million times. Terry O’Reilly lives outside of Huntsville, Ontario.

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