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    Copywriting Expert
    Copywriting Expert
    Copywriting Expert
    Ebook30 pages33 minutes

    Copywriting Expert

    By MUHAMMAD NUR WAHID ANUAR

    ()

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    About this ebook

    A Know-all Short Report On The Foundations Of Copywriting To Help You Succeed!

    LanguageEnglish
    PublisherMUHAMMAD NUR WAHID ANUAR
    Release dateJun 10, 2018
    ISBN9781536573534
    Copywriting Expert
    Author

    MUHAMMAD NUR WAHID ANUAR

    I am one of the contributor for this book and you can check out other books from me at the end of the page. Thank you for buying. 

    Read more from Muhammad Nur Wahid Anuar

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      Book preview

      Copywriting Expert - MUHAMMAD NUR WAHID ANUAR

      Copywriting Expert

      Must Know Copywriting Secrets that Guarantee Success

      Copywriters often disagree on whether a short sales piece with lots of white space is better or whether long and detailed is the way to go.

      The long and short of the debate is this... what type of buyer are you targeting?

      There are basically 2 kinds of buyers.

      1.  The Impulsive Buyer

      This is the kind of guy with places to go and people to see and not a whole lot of time to do it in. Typically, he'll skim the headlines and subtopics, glance at the photos and captions, and make a snap decision.

      2.  The Analytical Buyer

      This group of buyers believes that the proof is in the details. They'll read everything... including the fine print.

      It stands to reason that successful copy will address the needs of both buyers... regardless of length. Let's look at what you need to do to reach both buyers.

      How to reach....

      The Impulsive Buyer

      1.  Use attention getting headlines and sub headlines.

      2.  Capitalize of graphics that enhance your

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