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    12 Top Tips from the founder of an Indie Press — on Writing, Publishing, and Marketing for the Self-Published Author
    12 Top Tips from the founder of an Indie Press — on Writing, Publishing, and Marketing for the Self-Published Author
    12 Top Tips from the founder of an Indie Press — on Writing, Publishing, and Marketing for the Self-Published Author
    Ebook44 pages31 minutes

    12 Top Tips from the founder of an Indie Press — on Writing, Publishing, and Marketing for the Self-Published Author

    By Invoke Books

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    About this ebook

    Table of Contents

    Write What You Want

    Write, Right For You

    Got a Minute? You've Got Time To Write

    The Value Of One Hour

    How To Self-Edit By Ignoring Your Manuscript

    The Power Of Positive Marketing

    A Tale Of Two Book Signings: 5 Tips To Better Book Signings And Book Signing Sales

    How To Sell More Books At Conventions And Conferences

    The 5 Minute Makeover To Sell More Books At Your Next Book Signing

    The Economics Of Writing

    Making Reading Interactive

    How Dinner Turned Into A Bestseller

    LanguageEnglish
    PublisherInvoke Books
    Release dateJun 12, 2018
    ISBN9781386645085
    12 Top Tips from the founder of an Indie Press — on Writing, Publishing, and Marketing for the Self-Published Author

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      Book preview

      12 Top Tips from the founder of an Indie Press — on Writing, Publishing, and Marketing for the Self-Published Author - Invoke Books

      Write What You Want

      THERE IS A LOT TO BE said about writing for your market and listening to the advice of experts. This will not be my addition to that comprehensive set of established advice from those who have and have not succeeded within the industry.

      I am going to start off by saying that you should write from your heart, reach deep down and smear your soul over every page. Make every character embody every bit of what makes you flawed and human. Put them into scenarios that elicit the types of emotions you want to feel.

      Why?

      Why would I tell you to ignore all the advice about what is, and is not readable... or marketable? Simple. You are one in more than seven billion people and there are more people out there just like you. Now, here is the hard part. Once you have written your truly unique piece that comes from the deepest parts of your soul, you have to find your kindred spirits and convince them that your story is what they want. That is marketing and this is the reason the publishing industry has genres, and why the big houses have editors that specialize in their genres. They have mastered the market, found out how to reach those kindred spirits, and know what to give them to keep them happy.

      As a writer, who hopefully has the goal of selling his/her books, you need to find your target audience and reach them. Remember: first and foremost, you need to reach readers. Readers buy books. Authors do tend to be voracious readers, but they aren’t your target audience most of the time. I can’t stress that enough. As you develop your marketing plan, you need to understand your target audience and where they look for the books they buy. If your book is so incredibly unique that only three other people on the planet will like it, then your task is to set out to find them. Maybe your entire market is so unique that it is unusually small, whatever your target market is, your task is to find it and let them know about your book.

      A genre such as romance is a well-established market. There are hundreds, if not thousands of trusted reviewers, and a readership that has an insatiable lust for books. Non-fiction, war, and history books are also well-established. Those readers love books about war—any war—or a specific war. They know their favorite authors, and they can be easily reached through specific channels. But you wouldn’t advertise your contemporary romance about a detective and his new beautiful client

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