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    A Guide to Self-Publishing Your Book in Multiple Formats
    A Guide to Self-Publishing Your Book in Multiple Formats
    A Guide to Self-Publishing Your Book in Multiple Formats
    Ebook201 pages2 hours

    A Guide to Self-Publishing Your Book in Multiple Formats

    By Gini Graham Scott Ph.D.

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    About this ebook

    A GUIDE TO SELF-PUBLISHING YOUR BOOK IN MULTIPLE FORMATS: The Complete Guide from Getting Started to Preparing Your Manuscript and Publishing Print, E-Books, Audiobooks, Courses, and PDFs is both a book and a course on this topic.  This combines all four books the series.   These four books are:

    Part I: The Many Formats for Self-Publishing Your Book

    Part II: Preparing Your Manuscript for Publication

    Part III: Creating Print Books and E-Books

    Part IV: Creating an Audiobook, Course, or PDF Booklet

    These books are available separately, but now you have the convenience and cost savings of having them all together.

    LanguageEnglish
    PublisherChangemakers Publishing
    Release dateJul 18, 2018
    ISBN9781540143945
    A Guide to Self-Publishing Your Book in Multiple Formats
    Author

    Gini Graham Scott Ph.D.

               Gini Graham Scott has published over 50 books with mainstream publishers, focusing on social trends, work and business relationships, and personal and professional development. Some of these books include Scammed (Allworth Press, 2017), Lies and Liars: How and Why Sociopaths Lie and How to Detect and Deal with Them (Skyhorse Publishing 2016), Internet Book Piracy (Allworth Press 2016), The New Middle Ages (Nortia Press 2014), and The Very Next New Thing (ABC-Clio 2010). She published a series of books on homicide: Homicide by the Rich and Famous (Praeger Publishing 2005; Berkley Books paperback 2006), American Murder (ABC-Clio, 2007), and Homicide: A Hundred Years of Murder in America (Roxbury 1998).             Scott has gained extensive media interest for previous books, including appearances on Good Morning America, Oprah, Montel Williams, CNN, and hundreds of radio interviews. She has frequently been quoted by the media and has set up websites to promote her most recent books, featured at www.ginigrahamscott.com and www.changemakerspublishing.com.

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      Book preview

      A Guide to Self-Publishing Your Book in Multiple Formats - Gini Graham Scott Ph.D.

      PART I: THE MANY FORMATS FOR SELF-PUBLISHING YOUR BOOK

      The Many New Formats

      Targeting Multiple Audiences

      Where Is Your Audience?

      Using Multiple Formats

      Print

      E-Books

      E-Book Aggregators

      Blogs and Articles

      Creating an Audiobook

      Other Formats

      Promotional Materials

      Creating a PDF

      Writing Press Releases

      Crowdfunding Campaigns

      Summing Up

      Different Types of Publishers: Traditional Publishers

      Different Types of Publishers: Pay-to-Play and Hybrid Publishers

      Publishing Packages

      Small Publishers

      The Pros and Cons of Pay-to-Play, Hybrid, and Small Publishers

      Self-Publishing Options

      Workshops

      Doing It Yourself

      For Print

      For E-Books

      For Audiobooks

      PART II: PREPARING YOUR MANUSCRIPT FOR PUBLICATION

      Deciding What to Write About

      Choosing Your Title

      Writing Your Book

      What to Include in Your Book

      Using a Ghostwriter

      Book Design

      Book Length

      Book Format

      Selecting Fonts

      Photos and Illustrations

      Photos or Illustrations

      Finding Photos and Illustrations

      Cover Design

      Pricing Your Book

      Recording Your Book

      Creating an Outline and Making a Recording

      Recording a Speech, Workshop, or Seminar

      Using a Teleprompter or Large Cards with Your Talk

      Transcribing Your Recording

      How to Transcribe Your Recording

      Editing Your Transcript

      Preparing Your Files for Publication

      Formatting Your Document Based on the Book’s Size

      Setting Up Your Margins

      Designing Your Book Cover

      Deciding on the Font Size and Style

      Creating Headers

      Including Photos or Illustrations

      Where to Use Photos and Graphics

      Size of Photos

      Inserting Photos

      Copyright Issues

      Registering Copyrights

      Summing Up

      PART III: CREATING PRINT BOOKS AND E-BOOKS

      Creating the Final File Format for Print Books

      CreateSpace

      IngramSpark

      Creating the Final File Format for E-Books

      Kindle

      Ingram Spark, Kobo, Nook, and Other E-Book Platforms

      Draft2Digital and Smashwords

      Deciding on the Format

      Print or E-Book

      One-Book or Multiple Books

      Publishing on CreateSpace or IngramSpark

      Using CreateSpace

      Using IngramSpark

      Getting an ISBN

      Deciding on Size

      Pricing and Color Printing

      Pricing Print Books

      Pricing E-Books

      Suggested Order for Publishing Books

      PART IV: CREATING AN AUDIOBOOK, COURSE, OR PDF BOOKLET

      Publishing Your Book in Other Formats

      Creating an Audiobook

      The Popularity of Audiobooks

      Creating an Audiobook

      Doing It Yourself

      Hiring a Narrator through ACX

      Arrangements with Narrators

      Creating a Split Royalty or Work-for-Hire Arrangement

      Working with a Narrator on ACX

      Making Your Offer to a Narrator

      Treating an Offer Like a Contract

      Posting Your Offer

      Getting Auditions

      Selecting a Narrator

      Completing Your Audiobook

      The Next Steps in Working with a Narrator

      Creating Your Cover Art

      Sending in Your Final Approval

      Arranging for the Sale of Your Book

      Creating Your Book as a Course

      What Makes a Good Course?

      Creating a Series of Modules and Classes

      Using a Good Mic

      The Contents of Each Module

      What to Teach in a Course

      Organizing Your Course

      Pricing Your Course

      Pricing an Introductory Course

      Upselling Additional Products and Services

      Pricing More Expensive Programs

      Using Promotions as Incentives

      Creating a PDF for Your Book or Chapters

      Why Create a PDF

      Creating a Cover for Your PDF

      ABOUT THE AUTHOR

      PART I: THE MANY FORMATS FOR SELF-PUBLISHING YOUR BOOK

      Welcome to A Guide to Self-Publishing Your Book in Multiple Formats.  This is both a course and a book on this topic.  This is the first class, and in the next classes we’ll delve more into how to set up your book on different platforms.  In later classes and books, we’ll talk about how to market and promote your books.

      The Many New Formats

      There are at least a half-dozen formats you can use when creating a book. The typical format people think about that is their book will start out as a paperback and a hardback. It might be an e-book, too.  Other formats include audiobooks, PDFs, video books, and books for online courses. 

      The PDFs are ideal for giveaways for promotional gift items. If you do courses, you can include these PDFS online, along with short videos of what you do.  A lot of people post videos, particularly if they’re doing workshops and seminars, to create online webinars. A new trend is to do online courses. You can turn your book into blogs or go the other direction, so you use your blogs to promote your book and later turn a collection of blogs into a book.  Using blogs is also a way of increasing the ranking of your website on Google, since Google has an algorithm that favors new content on websites.

      Targeting Multiple Audiences

      ––––––––

      Some of these formats appeal to different audiences, just as different topics do.  So that’s another consideration. You want to ask yourself: Who is my book for? Breaking down your audience by different characteristics is also important when you advertise your book, since it’s best to decide both what you write and how you promote it, based on determining your target audience.

      One of the categories used for targeting is demographics.  This includes the potential reader’s age, sex, economic status, religion, and ethnic group. Education, occupation, and marital status are also demographic categories. In addition, you might take into consideration a person’s interests, hobbies, and political affiliations.  Geography and the type of community, whether urban, suburban and rural, can be considerations, too.

      Sometimes you can think about adapting your book to a particular market or even creating different versions of a book to appeal to different markets.

      Amazon is, of course, the biggest vendor of books, accounting for about 50% of $197 billion in e-commerce book sales in 2017.  Sometimes niche books can get higher rankings on Amazon and Google, because you have less competition if your book is designed for a specific group.

      For example, I have one client who is working on a book on breast cancer survival for black women, and it's targeted to black women, since they have a greater likelihood of getting breast cancer.  Likewise, think about hitting a particular target for your own book.

      You can have multiple books for different markets, especially if you are self-publishing, since you can readily make some minor adjustments and repurpose your material for a different book. This new book will be the same, although it should have a different cover and some copy changes to appeal to a particular market.  I've done that with a few of my books. I have one for book writers called Make More Money with Your Book.  And I have another version for people who are in business called Make More Money with Your Product or Service. It's almost the same content, just slightly revamped a little bit, to refer to products and services rather than books.

      Likewise, you want to think of different markets when you do social media marketing or advertising.  For example, you might target and adapt your message to different age groups, because they have different responses using the social media and may be using different platforms. Instagram, for instance, may have a younger audience, whereas Face-book is becoming more for an older crowd. As you learn about these different groups, you might target your book to the most appropriate groups for your book. 

      Some other categories where you want to target different groups are occupation, profession, interests, hobbies, recreation, and the sports people are involved in. 

      ––––––––

      Where Is Your Audience?

      You want to think about the platforms your target audience uses, including whether you expect readers to be more likely to use a desktop or mobile device.  Today you need a mobile friendly website, so readers can use either platform. 

      At one time, the front page of the website used to have multiple navigation bars on the side, as well as on top. Now, a lot of readers scroll down the page on a mobile device, and there is less detail on the website, especially for a younger market. My web designer is urging me to have much more scrolling on each page and have fewer pages that you click through to access.  But a lot of my market is made up of people who are older, 35 or up.  So I'm urging the designer to do a modified website that is a compromise between the older website and newer format to appeal to this older market.

      Also, consider what social media platforms to use to pitch your book, whether you want readers to come to your website home page, to your profile, or book page.  The most popular platforms are Face-book, LinkedIn, Twitter, and Instagram. However, some platforms are geared to certain target markets, such as Pinterest, which features highly visual images and has traditionally appealed more to women.  Another platform is Tumblr which appeals to a much younger audience.

      Then, there’s YouTube. According to the latest statistics, YouTube is the second or third largest platform for promoting books or anything else. A lot of people are doing YouTube videos, and then using links to those videos in their social media campaigns.

      I just discovered the power of using promotional videos in this way, so now I create little video clips for clients, such as those you've seen on Face-book.  There’s a video clip or gif, plus you’ll see a little text on them.  I get a lot of these with short political comments on them.  For example, there are pictures of Trump or other political figures with a little text on it.  Similarly, you can use these for promotional purposes, by selecting a clip and message that features your book.  I have used several different video programs to create these short videos with images and text. You can also create a cinemagraph which features a video clip, and then you can activate a part of the image, such as a person standing on a beach.  The person might move, but the rest of the image is stationery.  You can use a digital brush to activate the whole image, or activate a little part within it.

      Using Multiple Formats

      Now let’s discuss the many multiple formats that I mentioned earlier in the book.

      Print

      With print, most people start with a paperback, or only do a paperback, but you can do a hardcover for special books, such as art books or if you want your book in libraries and bookstores.

      For the paperback, many people start with CreateSpace, but if you want to get into bookstores, gift stores, or libraries, you pretty much have to publish with IngramSpark.  CreateSpace is the most popular print-on-demand platform.  It’s owned by Amazon, so when you publish there, you automatically get your book sold through Amazon.  IngramSpark Is the print-on-demand platform for Ingram, one of the biggest book distributors, and its set up to enable you to get distribution through bookstores and libraries.

      One reason that you generally can’t sell a CreateSpace book to bookstores and libraries is that CreateSpace only gives bookstores and libraries a 25% discount.  But you need to have at least a 55% discount for wholesalers to get involved, since they typically take 10-15%, while the bookstore

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