How to Make Big Money Mowing Small Lawns
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About this ebook
Recommended for Ages 15 and Older
This book explains how to start and operate your own lawn mowing business:
It shows the easiest ways to get customers . . .
How to set prices . . .
How to make the most income per hour of work . . .
How to keep a simple schedule and much more . . .
Tells you everything you need to know . . .
When done on a part-time basis, there are no tight schedules.
Grass can be cut at your own convenience, without interfering with other activities.
Grass grows and work is available during three seasons of the year.
There is practically no investment if you already have a mower.
Expected earnings can be three to four times higher than the minimum wage rate of pay, sometimes much more.
Robert A. Welcome
The author is a graduate of the University of Massachusetts, with a B.S. Degree (cum laude) in Electrical Engineering. He was employed with GE Aerospace Industries, 30 years, where he enjoyed a wide variety of responsibilities. He was a Design Engineer; a Systems Engineer; a Test-Berth Director; a Cost Analyst; and he held several business development and management positions. He also was the GE Rep to the International Society of Parametric Analyst (ISPA), a prestigious, high-level, corporate appointment to do international analyses and reporting work for both the U.S. Government and GE-related enterprises (associated with the Department of Defense). During his last 15-years of employment he worked on advanced plans and programs and authored many documents for GE and the U.S. Government. In his private life, he and his wife, Janice, raised three children. The children (Michael, John and Angela) were raised with a sense of knowing what it is to be in their own business. Each of them had their own paper routes. They also shared in a night-crawler sales business and in a business of selling U.S. postage stamps in vending machines in 11 local retail stores. This eventually led to his son John, at age 14, wanting to start a lawn-mowing business. After four years of effort to perfect Johns business, and to track and record all the data, this book was written.
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Book preview
How to Make Big Money Mowing Small Lawns - Robert A. Welcome
© 2008 Robert A. Welcome. All rights reserved.
Original Copyright ©1983 by Robert A. Welcome
Fourth Edition
First printing, September 1984
Second printing, April 1997
Third printing, May 2005
Fourth printing, January 2008
Published by AuthorHouse 08/24/2017
ISBN: 978-1-4343-7033-4 (sc)
ISBN: 978-1-4343-7226-0 (e)
Library of Congress Catalog Card Number: 84-90998
Most of the changes in this fourth edition are associated with costs and prices that have increased since the third edition. These changes, to a great extent, are related to the estimation of prices for mowing jobs. Many of the changes were made, however, without losing the original baseline data.
ACKNOWLEDGMENTS
T his book is the result of a cooperative effort between the author and his son, John.
Thanks to John for having the motivation to work for himself, part-time, during his high school years and for his cooperative effort to keep making changes that would continually improve upon his little business. Many changes were made by experimenting with marketing, advertising, estimating, pricing, scheduling and all phases of the business; this is quite difficult, even for mature adults.
And, thanks to my wife, John’s mother, Janice, for her patience and ability to smooth over the delicate phone calls, when John would occasionally be late, or forget to mow a lawn.
Also, much appreciation to Donna Murphy for her typing services and to Georgia Wirth for her help with typesetting and layout work, for the first edition.
ROBERT A. WELCOME
ABOUT THE AUTHOR
AND HIS SON
30908.pngT he author is a graduate of the University of Massachusetts, with a B.S. Degree (cum laude) in Electrical Engineering. He was employed with GE Aerospace Industries, 30 years, where he enjoyed a wide variety of responsibilities. He was a Design Engineer; a Systems Engineer; a Test-Berth Director; a Cost Analyst; and he held several business development and management positions. He also was the GE Rep to the International Society of Parametric Analyst (ISPA), a prestigious, high-level, corporate appointment to do international analyses and reporting work for both the U.S. Government and GE-related enterprises (associated with the Department of Defense). During his last 15-years of employment he worked on advanced plans and programs and authored many documents for GE and the U.S. Government.
In his private life, he and his wife, Janice, raised three children. The children (Michael, John and Angela) were raised with a sense of knowing what it is to be in their own business. Each of them had their own paper routes. They also shared in a night-crawler sales business and in a business of selling U.S. postage stamps in vending machines in 11 local retail stores. This eventually led to his son John, at age 14, wanting to start a lawn-wowing business. After four years of effort to perfect John’s business, and to track and record all the data, this book was written.
AUTHOR’S NOTES
M owing lawns can be considered as a junior business for teenage part-timers. It can also be considered as a part-time business or stepping-stone business for teenagers, middle-agers, or retirees. Or, it can be considered as a full-fledged business for those who do it exclusively for a living.
For John, the teenager who did the mowing work described in this book, mowing lawns was a part-time venture which also turned out to be a stepping-stone business. In addition to running his mowing business, John learned the basics of investing, marketing, advertising, estimating, pricing, and scheduling; the disciplines of commitment and reliability; and, how to establish good public relations, keep records, and pay taxes. And, he learned these essential aspects of business in a simple, uncomplicated way, as described in the book. Furthermore, he was able to use this knowledge, much to his advantage, later in his adult life.
Since the first edition of this book was printed, John has graduated from high school, served four years in the U. S. Air Force, became a Christian minister, and now operates two businesses: he is a Realtor and a general contractor, building and remodeling homes. His business background from mowing lawns helped to provide him with business foresight toward becoming a contractor; and, in this respect, mowing lawns had become a stepping-stone business for him.
Another young man, Rick
White formerly of Pittsfield, MA, purchased a copy of the book and went into the mowing business when he graduated from high school. About seven years later (in 1992), I saw Rick
at a local town fair and asked him what he was doing for work. He told me, with enthusiasm, that he was the proud owner of a large mowing business, and that he had several employees working for him. He also said that when he got started, he followed the book exactly, to every detail.
So, for Rick
, mowing lawns became a full-fledged business.
And, as for retirees: Russ
White of Lenox, MA (not related to Rick
White), purchased a copy of the book a few years before he retired and started a part-time mowing business, which he had continued and expanded during his retirement. He says that he enjoys mowing lawns
; it gives him plenty of good exercise
and it pays good, too
. He also informed me that his book is barely readable because he let many retirees borrow it, and it has become quite frayed. Now,
he says, I see quite a few of these guys out mowing lawns,
For Russ
, and other retirees, mowing lawns is principally a part-time business. It helps them to remain physically active, to have a source of income (without tight schedules) that can appreciably supplement their pensions, and it helps to promote a greater sense of independence.
In addition, this book has been used in various Trade Schools. Also, at Purdue University. Purdue used it in their Landscaping course for students who have abundant technical knowledge about all kinds of plants; but, according to Professor Glen Voris, they lack the know-how
about how to build a business.
The original reason for writing this book was to have it be available mainly to high school and college students, to help them with employment during the summer vacation period. Sales data from the first edition, however, have shown the scope of interest to be much broader than expected. The data (from copies sold throughout the U. S., from the Atlantic to Pacific coasts, and from Florida to as far north as Anchorage, AK) shows the book to be of interest to youths, retirees, and others in between, who intend to go into his/her own business. There is also a very strong interest for parents, grandparents, aunts, uncles, and friends of teenagers and/or young adults to purchase the book as a gift item for birthdays, Christmas, and periods before and during the mowing season.
A broad interest has resulted from the fact that mowing lawns is a simple, straight-forward business, not requiring any high technology skill. And, it stands out as one of the very best low-investment, high-return businesses available. Also, there is personal satisfaction in the work because, upon completion of mowing a lawn, the finished work is immediately noticeable. The pay is quite satisfying as well, which can easily be triple the federal minimum wage rate of pay.
It is of the greatest personal satisfaction to me to know that so many people have found an interest in the book. Therefore, I would like to thank all of you who have purchased a copy. And I hope that you find a good return for your investment.
ROBERT A. WELCOME
FOREWORD
M owing lawns is a highly independent way of life. I have enjoyed earning a comfortable living at it for 22 years.
My business had originally involved doing mowing and rototilling work for the general public. But now I have a select group of customers. They include homeowners with small lawns; small, wealthy, private estates: and some professional business establishments. And my overall work now consists of mowing, fertilizing, planting shrubs and hedges, trimming shrubs and hedges, and rototilling. Most of the work, however, is mowing.
A review of this book has left me with two distinct impressions: One, I wish it had been available to me when I was just getting started. Two, it is a great book for anyone who wants to go into the mowing business. It’s a complete guide. Some of the information is of value even to those, like myself, who are well established in the business.
Besides being most informative, the book is written in a style that instills self motivation. There has long been a need for a book like this. It will be a classic for those who want to get started in the mowing business.
PETER COLLINS
GREEN THUMB
Lawn and Garden Service
Lee, MA
CONTENTS
Chapter 1 INTRODUCTION
GRASS EVERYWHERE
POTENTIAL INCOME
BASIC REQUIREMENTS
AGE GROUPS
SMALL LAWNS
CENTRAL THEME
PERSONAL NOTES
Chapter 2 GETTING JOBS
ADVERTISING
BUSINESS CARDS
DISTRIBUTING BUSINESS CARDS
REAL-ESTATE BROKERS
LANDLORDS
PROFESSIONAL BUSINESSMEN
MANAGERS OF RESTAURANTS AND MOTELS
MOWER REPAIRMAN
HOMEOWNERS
MAILBOXES
SHOPPING GUIDE
MARKET ASSESSMENTS
Chapter 3 EXAMPLES
PROPERTY OUTLINES
PROPERTY DIMENSIONS
SIZE OF HOUSE LOTS
MOWING TIME
PAYMENTS: MORE FOR LESS
HOURLY RATES OF PAY
SLOPES OF HOUSE LOTS
REASONS FOR BEING HIRED
TYPES OF