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    Made in Italy Industries: Managerial Issues and Best Practices
    Unavailable
    Made in Italy Industries: Managerial Issues and Best Practices
    Unavailable
    Made in Italy Industries: Managerial Issues and Best Practices
    Ebook340 pages3 hours

    Made in Italy Industries: Managerial Issues and Best Practices

    By Luana Carcano and Gabriella Lojacono

    ()

    Currently unavailable

    Currently unavailable

    About this ebook

    This book describes why the Made in Italy brand has such a strong relevance for Italy competitiveness and analyzes the key managerial issues for Made in Italy companies. The aim is to give a comprehensive vision of the peculiarity of management and strategy in companies that can be classified as Made in Italy—organizations that are challenged by ownership, size, and key strategic decisions issues influenced by the associated global image. The book focuses on the common challenges among key players in the key industries—food, cosmetics, eyewear and mechanics, and fashion—at the basis of the Italian economy. The authors consider both B2B and B2C business models to better appreciate the variety and the strength of Italian companies.
    LanguageEnglish
    PublisherBocconi University Press
    Release dateJul 27, 2018
    ISBN9788885486553
    Unavailable
    Made in Italy Industries: Managerial Issues and Best Practices

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