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    Kaleidoscope: Delivering Innovative Service That Sparkles
    Kaleidoscope: Delivering Innovative Service That Sparkles
    Kaleidoscope: Delivering Innovative Service That Sparkles
    Ebook99 pages1 hour

    Kaleidoscope: Delivering Innovative Service That Sparkles

    By Chip R. Bell

    ()

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    About this ebook

    2017 American Book Fest 2017 Best Book Award 
    2017 North American Book Awards Silver Medalist 
    2018 National Indie Excellence Awards Finalist 

    Add a Little Sparkle to Your Service
    In his newest book on innovative service, bestselling author Chip R. Bell focuses on the importance of delivering the “core” of a service experience in a fashion that is value-unique, not just value-added. In his own words, “Innovative comes from your core; it evokes an experience of genuineness, a sense that its source is deep, not superficial.” This wonderful book offers powerful, practical advice, along with engaging stories of ways a novel service experience can also be one that is profound. 

    LanguageEnglish
    PublisherGreenleaf Book Group
    Release dateFeb 14, 2017
    ISBN9781626343955
    Kaleidoscope: Delivering Innovative Service That Sparkles

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      Book preview

      Kaleidoscope - Chip R. Bell

      THE TRAILER

      INSIDE THE KALEI DO SCOPE

      Johnny Cash has always been a hero of mine. Walk the Line is a box office hit movie that depicts highlights from Johnny’s life based on his biography Man in Black.

      One of the most powerful scenes in Gill Dennis’s screenplay depicts J. R. (Johnny) Cash’s audition at Sun Records in Memphis, Tennessee, with Sam Phillips (the legendary producer who discovered Elvis Presley) Roy Orbison, Carl Perkins, Jerry Lee Lewis, and B. B. King. Accompanied by his backup singers, Marshall Grant and Luther Perkins, Cash begins to sing a then-popular gospel song. Halfway through it, Phillips stops him and questions his belief in what he’s singing.

      Here is the actual portion of screenplay used for the movie:

      J. R. Cash: You sayin’ I don’t believe in God?

      Marshall Grant: (quietly) J. R. . . . come on, let’s go.

      J. R. Cash: No, I want to understand. I mean . . . we come down here, we play for a minute, and he tells me I don’t believe in God.

      Phillips: You know exactly what I’m tellin’ you. We’ve already heard that song . . . a hundred times. Just like that. Just like how you sang it.

      J. R. Cash: Well, you didn’t let us bring it home.

      Sam Phillips’s confrontational response was a major turning point in Johnny’s life. Without it, we perhaps never would have received the gift of music that Johnny Cash created. His many number one hit songs landed him in the Rock and Roll Hall of Fame, the Country Music Hall of Fame, and the Gospel Music Hall of Fame. But back to the movie . . .

      Phillips: (chuckling) Bring it . . . Bring it home? All right, let’s bring it home. If you was hit by a truck, and you was lyin’ out in that gutter dyin’, and you had time to sing one song—huh?— one song people would remember before you’re dirt, one song that would let . . . God . . . know what you felt about your time here on earth, one song that would sum you up, you tellin’ me that’s the song you’d sing? That same Jimmy Davis tune we hear on the radio all day? About your ‘peace within’ and how it’s real and how you’re gonna shout it? Or would you sing somethin’ different? Somethin’ real? Somethin’ you felt? Cause I’m tellin’ you right now, that’s the kinda song people want to hear. That’s the kinda song . . . that truly saves people. It ain’t got nothin’ to do with believin’ in God, Mister Cash. It has to do with believin’ in yourself.

      I hope you see the movie, if just for that one great scene! But even if you don’t, I hope you think about the call to action issued by Sam Phillips. Johnny Cash was a singer, a deliverer of music. What if the story line had been about a service provider . . . a deliverer of value to customers? What if it was your story and a Sam Phillips was goading you about whether you truly believed in the service you were delivering?

      Service can be a perfunctory act delivered with routine banter and goingthrough-the-motions energy. It can be the same service we get pretty much everywhere, every day. Or, it can be something different . . . something that sums you up. It can be done so it is clear that it has meaning and is delivered from your deepest self. It can be like Folsom Prison Blues, a song that came from the core of Johnny Cash in a way that caused Sam Phillips to recognize Cash had a truly special talent. To paraphrase Sam Phillips, that’s the kind of service people want to receive. That’s the kind of service that truly touches people.

      This book is about innovative service, not just good customer service. Good service leaves customers satisfied; innovative service makes them swoon and become zealous advocates for your business. Innovative service comes from your core; it evokes an experience of genuineness, a sense that its source is deep, not

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