Just The Ticket! Part Two: One-Stop Shopping

Attending an opening night performance in Cape Town without meeting Percy Tucker and Graham Dickason is unimaginable and rarely is there a ballet or opera event to which they do not bring their elegance and charm. Despite his many decades in theatre, Percy’s regular attendance, unwavering support, enthusiasm and sheer delight in the industry that runs through his veins is remarkable. A chance conversation at one such opening performance at The Fugard Theatre led to the publication of this e-book version of Just The Ticket! An autobiography detailing Percy’s involvement and support of the entertainment industry, the book also serves as an archival document, recording the complexities of a theatre industry during the apartheid years.

The original proofs were destroyed in a fire at the publishers which meant that despite many requests a reprint of the first edition was nigh impossible. As a theatre scholar and critic, Percy’s book has been an invaluable resource to me and it seemed a fitting contribution to the South African archive to enable its reprint and accessibility in the digital age.

It gives me great joy to celebrate the occasion of Percy’s 90th birthday with the release of this edition. While he may have retired from Computicket in 1994 his involvement in and support of the performing arts in South Africa has never wavered and a second volume of his autobiography would not be a slim one.

I hope you enjoy reading the remarkable story of the boy from Benoni who put the East Rand town on the map long before Charlize Theron became a household name.

Tracey Saunders

Cape Town

10th July 2018

FOREWORD

I am delighted, on behalf of our profession, to have the opportunity of expressing from the heart a few thoughts about a very special man. It is over thirty years since I, then a bumptious teenager, first met Percy Tucker. I arrived in Johannesburg just having signed pianist Russ Conway to tour South Africa and was taken to lunch by Percy. It was the beginning of a wonderful friendship. The book you are about to read chronicles the four decades, and more, of his life spent in our strange and exciting world. Percy has earned a very special place in the history of South African theatre and entertainment. He was the first true gentleman I met in the business and was always in a class of his own - a friend of the theatre - and the theatre is deeply indebted to him.

Percy, bitten by the theatre bug at a very early age, has dedicated his life to the performing arts. By creating first Show Service and then the gigantic Computicket network, he has had an enormous influence over the development of the full spectrum of entertainment in our country. Without an audience a performance is meaningless, and he enabled people to see anything they wanted to with ease. The importance of this contribution can never be exaggerated.

A book about the theatre is born long before the actual writing begins- in Percy's case it was when he was a young stage-struck theatregoer from Benoni and went on to become a fledgling ticket agent with one booking office in Jeppe Street, Johannesburg. He persevered where, so many others had failed until he controlled the ticketing of every theatrical, entertainment and sporting event staged in our country.

Percy Tucker is an extraordinary man who personifies everything a ticket agent ought ideally to be. His vision of the theatrical world is always clearsighted, true and steady. He is unbelievably generous, always scrupulously fair and understanding, treating everybody - stars and beginners- in exactly the same sensitive way, and he is entirely devoid of malice - unusual traits in our profession. A wonderful showman, he has inspired people to think that the theatre is not only important but indispensable to our lives. Self-effacing ('And what do you do, Mr Tucker?' 'Oh, I just sell the tickets'), always optimistic and supportive, generous with advice and encouragement, he has been a true patron of the arts.

How well I remember his kind remarks about some of my early abortive efforts, and his praise, so gratefully received, for later and better efforts remains etched in my memory. He has had a great influence on a great many careers and we have all benefited from his wise counsel. For many reasons, connected with finance, the changing structure of the theatre, and the times we now live in, we will not see his like again and more's the pity. His departure from Computicket marked the end of an era and left a huge gap. Things will never be the same again, but his legacy remains.

No one I know goes to the theatre more often than Percy Tucker, and indeed, the entertainment world has always seemed to nourish and elate him, and he has spent his life organising the chaos endemic to the theatre business. He has enormous integrity, an accolade given to many but deserved by few. His prodigious memory for productions and people is a source of wonder to me, and he himself soon became one of South Africa's best loved theatre personalities.

Always in the wings, alert to every need and every crisis, Percy Tucker has played a vital role in keeping entertainment alive, coping with the changes that both the years and our political developments have brought, and feeding the arts with his love and admiration. Today, with the decline both of funds and respect, the arts are more vulnerable than ever before and people like Percy Tucker are needed more than ever. He has served our industry with fanatical loyalty and is the nearest thing we have to a guru. Friends like Percy Tucker come only once in a lifetime. Read and enjoy this indispensable account of his - and our - world across five decades.

PIETER TOERIEN

Cape Town

1997

INTRODUCTIONS AND ACKNOWLEDGEMENTS

There is an ancient belief that as long as you have good memories, old age will bring the pleasant experience of reliving them. Happily, I am quite a way from old age yet, but when it can no longer be kept at bay, I won't be short of memories- magic memories. In many ways I've lived a life of reflected glory, basking in the light of the many dozens of great performing artists I have met and worked with and, in several cases, with whom I've made lasting friendships. This enviable state of affairs came about through a love affair with the theatre, in all its forms, which began in my childhood and has continued undimmed ever since. Eventually this great passion led me to earn my living by the pleasurable means of devoting myself to my hobby.

From the moment I opened Show Service in 1954 and became what my horrified father called 'a ticket seller', work and pleasure became indivisible. I actually enjoyed slaving away, virtually round the clock, for some forty years before reluctantly having to concede, in 1994, that I'd reached the age of retirement. The work was hard and not, of course, without difficulties, dramas and disappointments, but these were far outweighed by the constant challenge and excitement of keeping the arts alive in our complex, constantly changing, often troubled, but always vibrant culture. Nobody, in my view, lives a totally charmed life, but I've come pretty close, blessed as I've been by good fortune.

None of this, however, makes a good reason to tell my story, and when it was suggested that I write my autobiography, my first reaction was to think, ‘Who on earth would be interested in the life of a stage-struck small-town boy, who followed a dream and found a niche in the confines of a relatively small entertainment industry?’

Forced, however, to give the matter some thought, I realised that my story is the story of six decades of entertainment in South Africa in general, and Johannesburg in particular. Looking back, it is astounding how many gifted artists of international repute have visited these shores, through good times and bad, during my own lifetime, bringing pleasure and enrichment to hundreds of thousands of South Africans, many of whom might never otherwise have had the opportunity to see and hear them perform.

Then, too, I've watched homegrown talent develop and prosper, finding fame both here and overseas, and seen the number of theatre buildings grow to house the ambitions of our own producers, directors and actors. I've marvelled at the courage of those who fought the iniquitous colour bar, using the universal language of drama as a weapon, and been awestruck by the powerful and uninhibited gifts of black performers, struggling to make their voices heard in a land which denied them access to its privilege.

Delving into the archives, I realised that my own life encompasses a remarkable pageant of people, places and events which deserve a mention in our recorded history. I realised, too, that despite the handful of memoirs and histories of individual lives and institutions, no book has been published that gives an overview of the last sixty years of entertainment in this country.

And, on a more frivolous and egocentric note, why not share some of my more amusing and glamorous memories as a pleasant reminder of things past for the older generation and, hopefully, a fascinating journey into their parents' and grandparents' world for the young?

And so, I invite you to journey back and forth with me over the years…..

This book would never have seen the light of day without the unstinting help of a great many people. It is, alas, impossible for me to mention everyone by name but there are several debts of gratitude that cannot go unrecorded.

To Patric van Blerk must go the credit for instigating the project by introducing me to Nicholas Combrinck of Jonathan Ball Publishers. It is thanks to Nicholas' persuasion, encouragement and commitment that the book became a reality.

My thanks to Clive Hirschhorn for suggesting that I bring Robyn Karney from London to work with me on the book. Herself a former South African who began her working life in the Johannesburg theatre, and subsequently a writer and editor, Robyn gave up a year of her life to apply her expertise to guiding me through the morass of memories and piles of paper - a task which she originally thought would take a little over six weeks! For once she was wrong. It's impossible to express my appreciation of such dedication.

In correcting and polishing the text, my editor Pat Tucker (no relation) gave her time, her encouragement, her experience and, most importantly, her skill, well beyond the call of duty. We were extremely fortunate to have her services.

Countless other people gave of their time and effort to answering queries, confirming facts and sharing memories. Again, I cannot list all of them, and I beg the understanding of anybody who has grounds to feel excluded. However, in no particular order, I must record the. help given by Malcolm Hacksley, Jeremy Fogg and Ann Torlesse of the National English Literary Museum (NELM) in Grahamstown where my research began. It is an inspirational institution and the unstinting courtesy of the staff will be long remembered. Thanks too, to Linda Boswell, Marius Basson and Carol Leigh of the African Studies Library, Johannesburg, for their endless co-operation, to archivist Edna Beukes at the Civic Theatre, Marie Human of Bailey's African Archives, Louana Brewis of the National Archives in Pretoria, and Clive Chipkin, whose book Johannesburg Style was a rich source.

Prominent among those who allowed me to drive them mad in my quest for accurate facts were the ever-helpful Rita Ehlers, Peter Terry and Jaco van der Westhuizen at PACT Drama, Johan Mare and Christine Keitz at PACT Opera, and Jonathan Hurwitz of PACT Ballet. I also tormented Joan Brickhill, Eghard van der Hoven, Michal Grobbelaar, Mannie Manim and Des and Dawn Lindberg, as well as several former colleagues from Computicket, notably Aubrey Louw, Peter Campbell and Iona Myburgh.

Anthony Farmer was a mine of information and memories, as were Hazel and Sam Feldman, Marilyn Lurie and Kay Blythe of Showtime International, and Gail Jaffit-Leibman and her sister Lorraine Conidaris. I owe a very special 'thank you' to the incomparable Percy Baneshik and to my dear friend and mentor Leonard Schach who, sadly, did not live to see the finished product.

The thorny path to completion was also made easier by Henry Ascar, who generously loaned me his archival material, Peter Feldman of The Star, Brian Brooke, Michael Brooke, Fiona Fraser, Olive King, Vanessa Cooke, Philip Morrall, Robert Burring of SAMRO, the staff of the Vita Awards office, Bob Courtney, John Cowen, Kathy Brookes of Museum Africa, Wendy de la Harpe, Mike Dunk, Hilton Morby-Smith, Shirley Firth, Irene Frangs, Ruth Oppenheim, John Kani, Nielle Roux, Butch Evans, June Hern, Bryan Hill, Michael Hobson, Shelagh Holliday, Michael McCabe, Michael McGovern, Richard Loring, Judy Page, Kerry Jordan, Michael Lovegrove, Patrick Mynhardt, Verity Lloyd, Michael Maxwell, Philip McDonald, Lynette Marais, Geoffrey Neimann, Gertie Awerbuch, Andre Pieterse, Dennis Reinecke, John Roos, Charles Stodel, Di Sparkes, Lotte Spider, Alan Swerdlow, Brian Thomas, Louis van Niekerk, Jean-Claude Laurent of the State Theatre, John Whiteley, Graham Wright, Jenifer Williams and Sun City's splendid photographer Lewis Horwitz.

In Cape Town, Basil Rubin was infinitely helpful, as were CAPAB archivist Hope Malan, Marilyn Holloway of CAPAB Ballet, Rodney Phillips at the Baxter Theatre, Ronnie Quibell, Robert Kirby, Joan Manners and, of course, my friend Pieter Toerien. Special thanks to Joy Wildman for allowing me to read her unpublished memoirs of Taubie Kushlick, and to Emmanuel Zabar who diligently helped me to file my massive collection of memorabilia.

Last, but certainly not least, I must express my gratitude to photographer Ruphin Coudyzer for making his superb work available to me and to Francine Blum of Jonathan Ball Publishers for her help and interest.

Finally, without the loyalty and devotion of my staff at Show Service and Computicket, my dreams and ambitions would never have come to fruition. They know who they are, and I will be forever grateful to them. I mean no disrespect to the others when I single out in particular Sheila Thomas, Joan Manners, Martie Geerdts, Glynnis Davies, Molly Meredith, Rene Hodkinson, Isabel Mendoza, Martie Bettini, Florence Msimango, Alice Nawrattel, Tommy Mahlobogoane, Cynthia Jurrius, Mary Harding, Mavis Oliver, Rose Ryder, Mary Rise borough, Cheryl van Doorn, Graydon Fry, and a special thank you to Maria Faria. Rina Minnaar, Eddie Edwards, Pearl Niemach, Dan Liebenberg and Peggy Henriques who are, alas, no longer with us, deserve to be remembered. This book doesn't pretend to be an exhaustive listing of every theatrical event that ever happened here- that would take several volumes - but I hope that the information will prove useful to future historians, and the content interesting and entertaining to present readers.

On the 26 April 1997, just prior to the publication of this book, Brian Brooke, the last of the great South African actor/director/managers passed away. His memory will live on in these pages.

PERCY TUCKER

Johannesburg

1997

AUTHOR’S NOTE

Aside from my own experience and memories, the major source of information for this book has been my substantial archive of personal and business letters and documents, mementoes, photographs, diaries, theatre, programmes and press clippings collected over my lifetime.

The facts have been supplemented or verified by the records of theatrical managements, cinema and sports personnel, critics and journalists, library news archives and, of course, former colleagues.

In addition, I consulted the following books:

Beginners Please,Patricia Storrar, Children’s Theatre, 1968

Broadway's Greatest Musicals, Abe Laufe, David & Charles, 1969

But the Melody Lingers On, Malcolm Woolfson, Perskor, 1992

Don't Put Your Daughter on the Stage, Margaret Webster, Alfred A Knopf, 1972

International Theatre Annual No 3, ed. Harold Hobson, John Calder, 1953

Johannesburg Style, Clive Chipkin, David Philip, 1993

My Own Personal Star, Brian Brooke, Limelight Press, 1978

My Story,Harry M. Miller, MacMillan Australia, 1983

Stage by Stage,Donald Inskip, Human & Rousseau, 1977

The Best of Company,Pat Schwartz, Ad Donker, 1988

The Boys, Christopher Fitz-Simon, Nick Hern Books, 1994

The Fighters,Chris Greyvenstein, Don Nelson, 1981

The History of Ballet in South Africa,Marina Grut, Human & Rousseau, 1981

The Long Road,Malcolm Woolfson, Napac, 1986

The Oxford Companion to the Theatre, ed. Phyllis Hartnoll, Oxford Press, 1993

The Penguin Encyclopaedia of Popular Music,ed. Donald Clarke, Penguin Books, 1989

They Built a Theatre, Arthur and Anna Romain Hoffman, Ad Donker, 1980

PROLOGUE: EXITS

At 11.30 a.m. on 14 August 1994, sporting an uncharacteristically colourful waistcoat made in London for the occasion, I made my way to the Johannesburg Civic Theatre. The new management of Computicket were throwing a farewell party for me, the last of a series of such gatherings at which I had taken leave of my staff and the representatives of theatre managements in Cape Town and Durban. It was difficult to believe that two days later, on 16 August, I would be officially retired - forty years to the day since I had started my career with the opening of Show Service.

I had no idea what form the party would take, other than the provision of a buffet lunch during which I would see friends and colleagues with whom I had spent my working life. I knew that Mike Egan, the CEO of Interleisure, Computicket's parent company, would say a few words, and that I would have to reply, but I was totally unprepared for what actually awaited me.

The foyer of the Civic was hung with boards recording the history of my years in show business, plus hundreds of photographs of me with the often-glittering international stars who had visited here: Marlene Dietrich, Trini Lopez, Victoria de los Angeles, Roger Moore, Margot Fonteyn, Liza Minnelli, Elton John, and dozens of others. Over a podium hung a large banner of farewell greetings from my staff; on the podium, two grand pianos faced each other; in the centre of it stood a waiting microphone.

The buffet tables were bedecked with flowers, and well-known show tunes played through the speakers as I chatted to Mike Egan, to my Operations Director and rock-like second-in-command for twenty-eight years, Aubrey Louw, and my loyal, stalwart and funny Head of Information, Iona Myburgh, with whom I had fought and laughed for thirty-four years.

Despatched to the doors to greet the guests, I was astonished by the size of the crowd of luminaries who poured in. The first lady of South African musical comedy, Joan Brickhill, blonde and beautiful as ever, 3 arrived with Ian von Memerty and Bryan Schimmel the piano-playing stars of A Handful of Keys; producers Des and Dawn Lindberg came, followed by impresario and producer Pieter Toerien and my cousin, the high-profile impresario Hazel Feldman, with her father, my uncle Joe Goldstein; the elegant Public Relations executive Wilma Lawson Turnbull, director and designer Anthony Farmer, former Mayor Sam Moss, and actor-singer Richard Loring. Melanie Millin-Moore, Sol Kerzner's public relations supremo came, as did actor and executive director of the Market Theatre, John Kani and actor-producer Shirley Firth, actor, director and TV producer Bobby Heaney, actors Michael McGovern and Annabel Linder, as well as PACT Ballet's Dawn Weller and Martin Raistrick, Alan Joseph, then chief executive of the Civic, and my close companion Graham Dickason.

And that was just the start. A good hour later I'd been greeted - and often hugged and kissed- by five hundred people. I was immeasurably moved that the eighty-five-year-old former actor-manager Brian Brooke, as handsome and urbane as ever, and his gracious wife Petrina Fry had made the journey from their farm, and by the appearance of Percy Baneshik, the best-known and most knowledgeable of South Africa's theatre critics.

After lunch, critic and columnist Barry Range, a forceful, witty and articulate Master of Ceremonies, made a wonderful speech and announced that a succession of people would now pay tribute to my achievements. Since I prefer to hide behind the limelight of others, what followed embarrassed me but, I must admit, also filled me with a warm glow of pride.

I am a very emotional man and the honours that were showered on me brought me to the verge of tears that needed all my willpower to control when, some three-and-a-half hours later, I had to acknowledge them. Ian von Memerty and Bryan Schimmel sang songs for me, as did Richard Loring, Des and Dawn Lindberg, and the remarkable Joan Brickhill, whose rendition of what might have been my own signature tune, There's No Business Like Show Business, gave the patient crowd the excitement of a first night.

Councillor Cecil Bass, on behalf of the Johannesburg Civic Theatre Foundation, did me the great honour of making me a Patron of the Civic; Market Theatre chairman Grahame Lindop ended his deft and gracious address by making me the first ever Friend of the Market Theatre with tickets for all the Market shows for the rest of my life; and many further presentations and speeches were made - by former executive director of the Civic Theatre, Michal Grobbelaar and by Sun International's Michael Lovegrove; by actor Patrick Mynhardt and radio personality Paddy O'Byrne; and, of course, by Mike Egan, who 4 conferred on me the status of the first and only Patron of the organisation I had founded. There were tributes on a very personal note, too, such as that from Iona Myburgh who made a presentation on behalf of the Computicket staff, some two hundred and fifty of them.

I reflected that there is, indeed, no business like show business.

Recollecting this momentous occasion in tranquillity, what really surprised me that afternoon was to learn that I was variously and widely perceived as 'Mr Show Biz', 'the father confessor to the profession' and a 'doctor' with the cure for all box-office ailments- this from Michal Grobbelaar, who, in a fulsome flight of fancy, seemed to think that in opening up what he called 'a new sphere of marketing for live theatre', I had single-handedly made the theatre a going concern. And for the young Barry Ronge, sitting in the Chesa Coffee Bar back in the Sixties and watching the comings and goings across the arcade, Show Service had been 'a tiny little window into a large and fabulous world'.

Well, it was a large and fabulous world, and one that I entered with no thought other than to follow my boyhood dream of working within the theatrical profession. Everything I did sprang from my passionate desire to see the theatre flourish and its audiences grow, and I foresaw none of the results. I was just, as I told a TV interviewer, 'a boy from Benoni who got tired of standing in queues'.

At home, the party over, I looked back on the rich harvest I had reaped from the seeds that were sown in my youth, and couldn't help wondering what my parents, Ray and Harry Tucker, and my maternal grandparents, Mannie and Malka Goldstein, would have made of it all. I couldn't get them out of my mind.

CHAPTER SIX

PART TWO

ONE STOP SHOPPING

CHAPTER THIRTY-TWO

ON LINE

The years 1970 and 1971 merge in my memory as the great watershed years in my career. It was during this time that I pursued, and finally achieved - through seizing an unexpected and lucky opportunity as much as through determination- my goal of setting up what proved to be the first fully centralised and integrated computerised box-office system in the world.

The decade began with a continuation of discussions with SAAN, represented by John King, Graham English and Barry Sinclair, about the possibility of introducing the Ticketron System in South Africa. Ticketron had opened in London, prompting a widely reported remark from Peter Cadbury, chairman of Britain's largest ticket agency, Keith Prowse, that 'No computer can tell you if a play is unsuitable for children or the vicar! '.

It was amazing that somebody in his position appeared to think that a dumb machine would serve the public without human intervention, or realise that cashiers would be manning the desks, using computer terminals only as a means to faster and more efficient selling. In March 1970, John King and I went to New York, where we were joined by Andre Pieterse, to take another look at Ticketron. I remained unimpressed with their system and, deciding to divorce myself entirely from any further consideration of using it, left King and Pieterse and went to take a look at the Computicket operation in London.

The Tottenham Court Road offices were a replica of the luxurious New York set-up and my discussions with managing director Geoffrey Naylor also smacked of déjà vu as I listened to him explain the same problems that Nick Mayo had outlined in New York the previous year. The few London branches were quite successful in selling unreserved tickets for pop concerts, but, as in the USA, the theatres would not hand over their tickets. It was a vicious circle, costing a fortune and presenting a problem that I felt confident I wouldn't have in Johannesburg where Show Service held the tickets for most managements and venues. I returned no further on to be contacted again by David Abramson who was trying to secure the patent rights for Computicket South Africa. And there was a new player on the scene, a computer specialist company called Sigma Data. Owned by Tiger Oats (whose chairman Rudy Frankel I knew personally), Sigma Data was the brainchild of Michael Faktor, Aubrey Cohen, Martin Ossip and Michael Nathanson - four enterprising men, all aged under thirty and destined to become millionaires as a result of their work internationally.

Mike Faktor was the most aggressive of this team and had read about Computicket in Fortune magazine. The Sigma Data quartet was also well-informed on the progress of Computicket and was keen to get involved with it in South Africa. I was fascinated and bemused to discover that so many people were running after a system that was programmed only to sell unreserved tickets and was of no use to South African requirements in its present form. Be that as it may, it emerged that Sigma Data were willing and able to supply the necessary computer hardware to operate the system. They proposed using their IBM 360/40 machine, which had back-up; and further foresaw that they could transfer the system to the faster, more powerful IBM 370 by 1972. At this stage, we got no further than this initial discussion.

Despite the shortcomings of Computicket, I was convinced that it was the best option to pursue and, with Abramson and Sigma Data both courting me, I decided to send Aubrey Louw to London in September to report back with his opinion. He returned with the information that, in the six months since my meetings with Geoffrey Naylor, the system had grown to the extent of operating twenty-eight terminals within a thirty-mile radius of central London. They were now selling a few tickets for certain West End Theatres, and booking for jazz clubs, football, tennis, and the circus. Although their tiny theatre allocations were growing, they were using mainly record shops as outlets (Aubrey thought this misguided), and their sales were averaging not much more than a paltry 2 000 tickets per month.

Aubrey also found that the cost of advertising, aimed at drawing customers away from traditional booking outlets, was substantial. On the positive side, the system had been debugged of a lot of problems that I had found so disheartening. In his written report, Aubrey concluded that he felt Computicket, suitably adapted to our needs, would be the ideal answer to taking the drudgery out of ticket-selling and that the instant information and statistics on tap would be a boon to managements. Furthermore, he shared my conviction that taking the box office into the suburbs via branch terminals would enhance the buying of tickets - both for the customer and for the theatre and cinema managements who could look forward to a consequent increase in sales.

In sum, Aubrey strongly recommended ongoing negotiations with Computicket. It all looked good on paper, but for one crucial factor - we couldn't afford to buy it. Once again, I put the matter on hold and carried on as usual.

Then, on 27 December, David Abramson asked me to attend an urgent meeting with Peter Campbell. They had learned that IPC (International Publishing Corporation) in London was involved in takeover negotiations with the Daily Mirror group. In this proposed merger, approximately 120 loss-making companies in the Mirror group would close. The twentieth company on the list was Computicket, whose staff had been told of the closure on Christmas Eve.

At the meeting, though no formal company or partnership existed, Abramson, Campbell and I agreed that efforts should be made to use the imminent demise of Computicket to our own advantage in trying to acquire the system. If we succeeded, it was also vital to procure the services of their team to write a programme tailormade for us. At last the system might be available at