Social Media Marketing
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Social Media Marketing - Paul & Sarah Edwards LLC.
Introduction
Word of mouth has long been the best way to grow your business. Social media magnifies word of mouth—what one person says or writes to another individual can now be expressed to hundreds, thousands, and even millions. Think of what you do off-line as one side of a coin and what you do through social media as the other side. What you write, show, or say on any social media platform is immediately distributable, expanding your interaction with customers and the public.
10 Ways Social Media Can Benefit Your Business
Expand the ability of your business to support your products and services, thereby keeping customers and, in the process, developing and maintaining relationships with them.
Identify and relate to influential people and decision makers in your industry, including suppliers and new companies with which to team up.
Generate leads.
Show what your competitors are doing.
Provide a virtually instantaneous way for your business and your customers to interact with each other and build relationships.
Easily and quickly create and publish your message at little or no cost and without special skills.
Improve your visibility to search engines.
Publicize events and campaigns.
Be your presence on the web by supplementing or substituting for a website.
Turn what you learn about your company (e.g., what people say they like or dislike) into better service, products, or content that can be repackaged in marketing materials and on your website.
A Must: Select Your Goals
Be clear about your social media goals so that you can form strategies that will benefit your business.
Your Goals Might Be...
To develop stronger relationships with customers and others important to your business
To generate page views on your website that will generate leads resulting in sales
To improve awareness of your business and/or product (a.k.a., branding or positioning)
To drive page views in order to sell advertising on your site
To conduct market research
Key Terms
Buzz and viral marketing: Ways the web expands the effect of word of mouth and evolves from an information medium to a primary means of social and business interaction.
Customer relationship management (CRM): Techniques that use technology to relate to customers, clients, and sales prospects, including tracking interactions, using purchase history to develop specific offers,