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How to Market Jewelry at Craft Shows
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About this ebook
In the current business environment, marketing and advertising can be even more important than the product itself. People form their perceptions about the product based on the surroundings, price compared to competition, and how the item is promoted. If you are selling your handmade jewelry in a booth directly adjacent to someone whose jewelry was made overseas, it could appear that your product is overpriced, but the customer would not take into account the different living wages in your country vs. Asia.
I have a Marketing Degree with an emphasis on Retail Marketing with several years of experience working in management at retail stores that are renowned for their visual merchandising training, such as Pier 1 Imports, Robinson's May, Petite Sophisticate and Casual Corner. I have been selling my jewelry, hair accessories, and aromatherapy products at craft and holiday fairs for over 6 years.
When I first starting selling at craft fairs, I made every mistake that was possible….over pricing, under pricing, putting out the wrong product for the wrong consumer, creating very flat displays, not grouping my designs by color or style, and even not using card displays for earrings. Initially, I was lucky if I could sell $100 of jewelry over a long weekend.
Thankfully, through trial and error and coaching from seasoned professionals, I have refined my marketing skills for craft fairs enough to make a respectable income from these ventures. I am so glad that you have chosen to follow this path rather than taking the tedious road of making the mistakes that I did.
In this book, I will go through the tools and techniques that you can use to market your jewelry at craft fairs.
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How to Market Jewelry at Craft Shows - Monique Littlejohn
How to Market Jewelry at Craft Fairs for Fun and Profit
Monique Littlejohn
Copyright 2017 Monique Littlejohn
All Rights Reserved
It is forbidden to copy or change this book in any way without express permission from Monique Littlejohn. If you are interested in using these materials to teach a class in your hometown, please let me know. I will charge a low fee for the use of these materials based on the number of students.
If you have any questions about this book, you are welcome to email me at onequest@yahoo.com or Skype with name, MoniqueLittlejohn.
Now, let’s get started.
Contents
How to Market Jewelry at Craft Fairs for Fun and Profit
Introduction
Why Craft Fairs?
Who Shops at Craft Fairs?
Chapter 1
Selecting to participate in the right show that matches your requirements
Benefits of Choosing the Right Show
Chapter 2: Visual Merchandising and Booth Design
Benefits of Effective Visual Merchandising Design
Themes and Décor
Shape and Clutter
Use Vertical Space
Signage
Packaging for the Best Visual Impact; Price Tags and Display Bars
Gift Boxes – The Tiffany Factor
Chapter 3: Engage Customers
Demos
Drinks and Cookies
Bargain Sections
Chapter 4: Packing for the show
Packing Checklist
Chapter 5: Pricing
Chapter 5: Feedback and contact forms
Conclusion
About the Author
Other Works by Monique Littlejohn
Books & Ebooks:
Introduction
In the current business environment, marketing and advertising can be even more important than the product itself. People form their perceptions about the
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