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    Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible
    Unavailable
    Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible
    Unavailable
    Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible
    Ebook256 pages3 hours

    Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible

    By Gregory Diehl and Alex Miranda

    4.5/5

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    Currently unavailable

    Currently unavailable

    About this ebook

    Does your business have a story to tell? It should! Every new product can be unique in its industry. Does yours stand out from the crowd?






    After a life of exploring the way people exchange value in over 35 countries, Diehl teaches business owners how to have conversations about brand strategy. In Brand Identity Breakthrough, you will learn how todevelop a strong business identity by combining your personality andvalues with the functionality of your products to become irreplaceableto your audience.






    Whether you lead a growing company, or are just starting a business, Brand Identity Breakthrough will give you a smarter way to think aboutnew product development and business model generation. With undeniable,well-organized logic, it will show you how anyone can sell more, and at higher prices, so long as they give customers exactly what they want.






    * Learn how to build a unique selling proposition for your product



    * Learn the best methods for how to sell a product to customers, no matter what you offer.



    * Overcome the sales learning curve, and sell products in both physical and online marketplaces.

    LanguageEnglish
    PublisherIdentity Publications
    Release dateAug 9, 2018
    ISBN9780692651872
    Unavailable
    Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible
    Author

    Gregory Diehl

    Gregory Diehl is the author of multiple Amazon best-selling books on identity development for businesses and individuals. He is also the founder of Identity Publications, an organization that produces and publishes meaningful books containing ideas that matter. Diehl travels to more than 50 countries, enjoys homesteading the valley of Ecuador, and kidnaps felines from streets around the world.  Listen to his podcast, Uncomfortable Conversations With Gregory, or email him at contact@gregorydiehl.net.

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    • 4/5
      In Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible, Gregory Diehl shares his knowledge on corporate branding. With a strong narrative, you will incite curiosity in strangers who would otherwise ignore your products. Step by step the audience is taken along the journey to a much better position a business model. Define your idea. Why should this exist? Define your target. Who needs this specifically? Define their needs. Why should they care? Define yourself. Why should they buy it from me? Groundwork, basic questions, and only then the communication tools needed to share your ideas with others. Your audience needs to be perceiving you on both explicit and implicit levels in order to avoid narrative incongruence in the perception of you. In the final part of this third edition, Diehl has an updated series of brand identity case studies to better help you understand how the principles of brand identity and communication can transform a business. Let's hear it from the mouths of other entrepreneurs. Refresh elevator pitches that were unchanged since ages, learn the importance of a high ethical standard, and the importance of relationships and collaboration. If you are not yet an entrepreneur, new terminology may be overwhelming. Diehl has an appendix with terms defined and offers his own consultancy. At brandidentitybreakthrough.com you can download a study guide and additional information.